Female emPOWERED: Winning in Business & Life

Podcast Episode 306: Introduction to Google Ads for Your Brick & Mortar


Listen Later

Are Google Ads worth it for your studio or practice? If you’ve ever wondered why ads don’t seem to work for you—or why you’re spending thousands each month without seeing results—this episode is for you.

I’m walking you through the anatomy of a Google Ad and breaking down how to set up campaigns the right way so you can start generating consistent, high-quality leads.

Inside the episode, you’ll learn:

  • The three types of Google Ad campaigns every brick-and-mortar business should run: non-brand, brand, and competitor.
  • Why keywords and search intent matter more than anything else—and how to choose the right ones.
  • How to structure campaigns, ad groups, and ads so your Pilates, yoga, or physical therapy clients land on the right page every time.
  • The math behind cost per lead (CPL), conversion rates, and return on ad spend (ROAS)—and why even a $60/day budget can create thousands in revenue.
  • The key difference between running ads on Google vs. Meta (Facebook/Instagram) and how to use them together for better results.

Google Ads aren’t about throwing money at the wall—they’re about strategy, structure, and tracking. When done right, they can be one of the fastest ways to get new clients in your door and grow your boutique fitness or wellness business.

✨ Want help learning and applying these strategies?

  • Join the Inner Circle waitlist: christagurka.com/mentorship

  • Or schedule a 1:1 coaching call with me to walk through your setup step-by-step.
...more
View all episodesView all episodes
Download on the App Store

Female emPOWERED: Winning in Business & LifeBy Christa Gurka, MSPT, NCPT- Health and Fitness Business Strategist

  • 5
  • 5
  • 5
  • 5
  • 5

5

57 ratings


More shows like Female emPOWERED: Winning in Business & Life

View all
Money Girl by QuickAndDirtyTips.com

Money Girl

1,857 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,580 Listeners

Death, Sex & Money by Slate Podcasts

Death, Sex & Money

7,707 Listeners

The StoryBrand Podcast by StoryBrand.com

The StoryBrand Podcast

1,930 Listeners

The Business of Boutique Fitness by Lise Kuecker

The Business of Boutique Fitness

84 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,117 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,497 Listeners

The Dr. Hyman Show by Dr. Mark Hyman

The Dr. Hyman Show

9,256 Listeners

The Peter Attia Drive by Peter Attia, MD

The Peter Attia Drive

8,554 Listeners

The Viall Files by Nick Viall

The Viall Files

25,617 Listeners

Pilates Business Podcast by Seran Glanfield

Pilates Business Podcast

52 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,620 Listeners

The Oprah Podcast by Harpo

The Oprah Podcast

1,664 Listeners

Good Hang with Amy Poehler by The Ringer

Good Hang with Amy Poehler

10,867 Listeners

unPAUSED with Dr. Mary Claire Haver by Audacy | Mary Claire Haver, MD

unPAUSED with Dr. Mary Claire Haver

1,026 Listeners