Mike Lawshe, president of Paragon Solutions, Fort Worth, Texas, talks with CSP Editor, Rachel Gignac about how to design a store for an easy customer flow and experience in this episode of "At Your Convenience."

It's about peaking the customers interest in features they didn't even know they wanted, according to Lawshe. He also explains ways that design can benefit customers from the moment they enter the parking lot.

“At Your Convenience” brings industry experts and analysts together with CSP editors to discuss the latest in c-store news and trends. From mergers and acquisitions to foodservice and technology, the podcast delivers the story straight to listeners in short-format episodes, perfect for the morning commute or a quick break at the office.