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In this episode of “At Your Convenience,” CSP Editor Chuck Ulie talks to Jessica Williams, founder and CEO of Food Forward Thinking, a consultancy for foodservice development and implementation, about her work in the launch of Curby’s, a new c-store in Lubbock, Texas.
The first Curby’s opened Feb. 1, and Williams discusses her work in bringing the menu to life, from creating recipes to sourcing every product and ingredient.
 By At Your Convenience
By At Your Convenience5
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In this episode of “At Your Convenience,” CSP Editor Chuck Ulie talks to Jessica Williams, founder and CEO of Food Forward Thinking, a consultancy for foodservice development and implementation, about her work in the launch of Curby’s, a new c-store in Lubbock, Texas.
The first Curby’s opened Feb. 1, and Williams discusses her work in bringing the menu to life, from creating recipes to sourcing every product and ingredient.

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