Podcast Insider

Podcast Insider

By Mike Dell, MacKenzie Bennett, Dave ClementsBusinessTechnologyEducationHow ToMarketing
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Podcast Insider episodes

  • Create a Podcast Media Kit – PCI 283
    As a podcast host, you wear many hats, including advertising team. And there will most likely come a day when you want to be prepared to share data about your show to someone else, and you'll need to create a podcast media kit, also known as a press kit. Hear from Todd and Mike some recommendations on what to include, when to get started and more. We've got lots more where that comes from, so stick around for Toby's pro tip of the week about email segmentation, mic quality and loads of podcast industry news.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Live Facebook recording.
    News

    Now that Podsights and Chartable are part of Spotify, Sounds Profitable points out they should no longer be considered 3rd party podcast statistics providers. Read here.

    Libsyn’s AdvertiseCast has acquired PAR

    LinkedIn jumping into podcasting in partnership with Verizon, creating original content for the platform

    The hosts of BBC’s Americast are moving to rival platform, Global, for podcasting and radio

    Podcast Moderation Challenges, from Reuters.

    Think you're doing everything right with your podcast? Just in case... here are 8 Podcasting Mistakes to Avoid

    Be sure to go fill out the first-ever Podnews Report Card for industry wide results


    Best Practice
    Create a podcast media kit
    Especially if you’re looking to monetize your show, a media kit shows your dedication, timeliness and overall brand and reach, easier than you can explain.

    Blubrry News

    Blog post: Power Through Podcast Burnout by David Day


    Blubrry Pro Tip
    Email Segmentation - thanks Toby!

    Question of the Week
    Question: This came from the Podcasting Reddit topic. Should two hosts use the same type of mic, or can they use different kinds/types and end up with ok audio?
    Answer: It is a good idea for you and your co-host to sound similar in quality but we don’t think you need to have the exact microphones. But, if one host is on a $500 mic and the other host is on a stick mic that came with a laptop, well that isn’t going to sound great.  Most importantly, background noise levels need to be the same or as close as you can.
    Got a question you’d like us to answer on the show? Drop an email to [email protected] (audio, text, video) and we may use it.
    The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
    ______________
    Coming to you this week from The New Media studios in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.


    Schedule a one-on-one with Todd (hosting customers only). Email [email protected]

    Schedule a tech checkup with Mike (hosting customers only). Email [email protected]

    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    Our mailing address is:
    Blubrry – MacKenzie
    150 E. Campus View Blvd. #180
    Columbus, Ohio 43235
    25 min
  • Blubrry’s New Statistics Are Here – PCI 282
    Have you taken a look at your Blubrry podcast statistics today? You'll find a whole new interface and for some users (advanced), a few new metrics. Many of you know we've been working on this user experience release for a long time and we could not be more excited to share it with you all. We start out the episode with some Blubrry news this time, and get to industry news after as well as a best practice -- research your titles -- and a pro tip about co-hosts.

    A big thanks to Yndia Lorick-Wilmot for joining us as podcaster of the month and stick around for her interview with Todd. Thanks for listening and let us know what you think about the stats! You might just win a year's worth of hosting for doing so.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Live Facebook recording.
    News

    Spotify has acquired two podcast stats companies, Chartable and Podsights

    Apple Podcasts adding new sorting features to their app

    Guy Raz’s podcast, How I Built This, goes one week exclusive on Amazon / Wondery+

    More radio people come to podcasting Mike & Jon in the Morning turns into a podcast

    Best Practice
    Research your ‘perfect’ podcast title before you move forward. It could be the most clever and apt name for your podcast, but you never know who might have already thought of it, owns the domain, or how confusing it may be to a search engine.

    Blubrry News

    Our new podcast statistics user interface has been released. Read more here and here.

    Blog posts: Valentine’s Day post A Time to Celebrate Our True Love, Podcasting by Meryl Klemow

    Angelo Mandato, our long-standing chief information officer and co-founder, has left Blubrry


    Blubrry Pro Tip
    Looking for a co-host?

    Interview
    Podcaster of the Month: Dr. Yndia Lorick-Wilmot, PhD
    Education category - Talking Journeys of Belonging 2 Blackness

    Question of the Week
    Question: What is the correct bitrate vs. file size for podcasting mp3’s?
    Answer: That is up to you, but the standard is 64kbps in mono or 128kbps in stereo. 64kbps will give you 1/2mb per minute of audio and you can double that for 128kbps.
    Got a question you’d like us to answer on the show? Drop an email to [email protected] (audio, text, video) and we may use it.
    The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
    ______________
    Coming to you this week from The New Media studios in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.


    Schedule a one-on-one with Todd (hosting customers only). Email [email protected]

    Schedule a tech checkup with Mike (hosting customers only). Email [email protected]

    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    Our mailing address is:
    Blubrry – MacKenzie
    150 E. Campus View Blvd. #180
    Columbus, Ohio 43235
    50 min
  • 2022 Podcast Hall of Fame Inductees – PCI 281
    It's always a joy celebrating and congratulating creators for their hard work. Fortunately, after a break, one of podcasts most well-known and respected honors is back. The 2022 Podcast Hall of Fame inductees list has been released and the awards ceremony will be hosted at Podcast Movement Evolutions in Los Angeles in March later this year. Congratulations to all of the new inductees! We also catch you up on the latest in the ongoing Joe Rogan and Spotify story, the Ambies (another podcast awards show), and an easy way to get to know your podcast audience better.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Facebook live recording.
    News

    Podcaster Hall of Fame class of 2022 announced

    70 episodes removed from The Joe Rogan Experience show on Spotify

    Rumble offers $100 million for Joe Rogan to move to Rumble

    How many ads are too many?

    2022 Infinite Dial to be presented live at Podcast Movement Evolutions


    Also, possibly, the New Media Show



    Zoom settings for reasonable podcast recordings, a Twitter thread from our friend over at Buzzsprout.

    Ross Mathews and Nikki Boyer to co-host the 2022 Ambies


    Best Practice
    Get to know your audience
    We make this easy with an audience survey available within the Blubrry dashboard.

    Blubrry News

    Blog Posts: Podcaster of the Month: Yndia Lorick-Wilmot

    Affiliate payments go out next week

    Stats beta testers have been notified


    Blubrry Pro Tip
    Networks

    Question of the Week
    Question: What are the requirements to get on Apple Podcasts and Spotify?
    Answer: I see this generic question a lot on forums and groups.
    There are several, but they are mostly the same for ALL podcast apps, directories, and podcatchers. 


    The first requirement is actually having a podcast. That means having at least one podcast episode published and having a podcast-compatible RSS feed to submit.


    Correct artwork size

    Media file in the designated format

    Descriptions filled out

    Category picked



    Of course, Blubrry will help you with ALL these things. That is our job! And we have a simple set of instructions here in case you're more of a step by step learner. Learn how to Submit to Apple Podcasts here and to find instructions for many other directories here.
    Got a question you’d like us to answer on the show? Drop an email to [email protected] (audio, text, video) and we may use it.
    The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
    ______________
    Coming to you this week from The New Media studios in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.


    Schedule a one-on-one with Todd (hosting customers only). Email [email protected]

    Schedule a tech checkup with Mike (hosting customers only). Email [email protected]

    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    Our mailing address is:
    Blubrry – MacKenzie
    150 E. Campus View Blvd. #180
    Columbus, Ohio 43235
    28 min
  • Podcast Consultants – PCI 280
    There are many responsibilities that come with being a podcast host and creator. Some of which include: deciding on what type of content to publish, what platforms you’re comfortable being on, and this one can be more important than some think, the help you ask for along the way. We urge you to be wary when you begin working with or choose to hire a podcast consultant. Tune in for these topics and more on this episode of Podcast Insider.
    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    No live show this week.
    News


    Joe Rogan responds to ongoing controversy 

    The hosts of Science Vs. go on hiatus over the Joe Rogan policy

    There is a new Neil Young channel on SiriusXM satellite radio

     Amazon paid $100 million for My Favorite Murder

    Serial released a new season this week, set in Birmingham


    Best Practice
    Be very careful who you hire as a podcast consultant. 

    Blubrry News

    Blog Posts: Build your audience with great podcast interviews - Part 1 and Part 2  by Kim Krajci

    Final preparations are being made for stats beta coming next week!

    Blubrry Pro Tip
    Conversations vs Soap Boxing

    Question of the Week
    Question: Why are my stats reporting downloads? What about people hitting play on my page? Are those counted?
    Answer: To the server, plays and downloads are the same thing. Whether this is playing on a web page or downloading in an app. The only difference is when someone hits play on your page, the file is downloading AS it’s playing (you can’t tell the difference unless there is significant buffering). But to the server, it looks the same. So, they are counted the same.
    Got a question you’d like us to answer on the show? Drop an email to [email protected] (audio, text, video) and we may use it.
    The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
    ______________
    Coming to you this week from Todd’s home in Southern Michigan and Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.


    Schedule a one-on-one with Todd (hosting customers only). Email [email protected]

    Schedule a tech checkup with Mike (hosting customers only). Email [email protected]

    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    Our mailing address is:
    Blubrry – MacKenzie
    150 E. Campus View Blvd. #180
    Columbus, Ohio 43235
    28 min
  • Podcast Advertising Choices – PCI 279
    Not all podcast advertising is created equal, for instance, a new study says 30 seconds is the best length for an ad. However, depending on where the ad is in the show, it could be better to go longer or shorter. There is no solid rule of thumb. And our best practice encourages podcasters to choose wisely when deciding to partner with a sponsor. Mike and Todd chat about some recent changes to Youtube creators and Spotify artists as well. Looking for Advertising for your Podcast?

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Live Facebook recording.
    News

    Dan Bongino will no longer be on YouTube

    Jad Abumrad is leaving Radiolab

    Timber, a podcast hosting company, is shutting down. According to Podcasting Sucks with Tanner Campbell.

    Spotify removes Neil Young’s music (at his request). Twitter is full of threads talking about other extremely popular artists on Spotify to take the same action in hopes of Spotify taking it more seriously, such as Taylor Swift and Billie Eilish.

    A study says 30 seconds is the best length for an ad.

    Podinbox launches a monetization feature


    Best Practice
    Be picky about what you choose to advertise on your podcast.
    An advertiser is another representative of yourself and your show. Who you choose to identify with can seem minor but to a certain listener can be a major indicator of something they don’t agree with.

    Blubrry News

    Blog Post: Newsletters for Podcasters - by MacKenzie Bennett

    Community newsletter went out today

    Our first event of the year is Podcast Movement Evolutions, use the code Blubrry50 to get $50 of your ticket.


    Blubrry Pro Tip
    Stop Strong

    Interview
    Podcaster of the Month: Landis Wade

    Question(s) of the Week
    Question: Thinking about buying a new microphone! Curious, what aspects do you consider before buying one?
    Answer: There are a few things to think about when choosing a microphone. 


    Your recording environment.

    Your voice.

    Cost

    XLR vs USB


    Generally speaking, a dynamic microphone is more likely to work for most podcasters. 
    Got a question you’d like us to answer on the show? Drop an email to [email protected] (audio, text, video) and we may use it.
    The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
    ______________
    Coming to you this week from the New Media Studio in Coldwater, Michigan and Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.


    Schedule a one-on-one with Todd (hosting customers only). Email [email protected]

    Schedule a tech checkup with Mike (hosting customers only). Email [email protected]

    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    Our mailing address is:
    Blubrry – MacKenzie
    150 E. Campus View Blvd. #180
    Columbus, Ohio 43235
    46 min
  • Email Lists for Your Podcast – PCI 278
    Have you worked on something new for your podcast lately? We know that email can seem drab, but it can be vital for reaching your audience in a way that they actually use or respond to. In this episode we share why running an email list for your podcast is important as a creator. And mention a newsletter for podcasters to keep them informed they can subscribe to. Before we get to that, we discuss issues with Anchor, a Spotify trademark case and more.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Live Facebook recording.
    News

    Anchor.fm is causing issues with downloads.

    Spotify sues cannabis company “Potify” and wins in trademark case

    Is BBC going away in 2027?

    Congratulations to ABC for 1,000 episodes of Start Here

    Podcash is giving away $100k to budding podcasters

    Podcasting by the Moon - a woman-focused podcasting newsletter from Alexandra Cohl and her business, POD.DRALAND

    BackUpMyPodcast.com is shut down.


    Best Practice
    Use SEO to your advantage
    Those looking to expand their audience can focus on SEO tactics so that people are able to find your show more organically with a simple search. We recommend at least 300 words for your show notes, but more is definitely better. Learn here.

    Blubrry News

    Blog Post: Don’t Sabotage Your Show Before You Hit Record by Tara O’Brien

    Podcaster of the Month: Landis Wade from the Charlotte Readers Podcast

    Offering very limited private beta to our stats system. If you are a hosting customer, we will provide 5-10 users access to the new Blubrry Stats interface before anyone else. Email [email protected].


    Blubrry Pro Tip
    Why running an email list is important. 

    Question(s) of the Week
    Question: On my statistics report, I can see downloads but not the number of subscribers. Where can I find the number of subscribers to my podcast?
    Answer: Companies cannot claim to tell you the number of subscribers with any accuracy. The problem is that an app might hit your RSS feed 24 times a day (once an hour) and someone else might have their app set to hit your feed every 4 hours and some others might hit it every 10 minutes. There is no way to really know, BUT there are a couple of ways to garner a safe estimate.  


    Look at an episode that is 30 days or so old. Click on the file name in our system, then click on "distribution" and look at the mobile app and podcatcher numbers. Add them together and that will get you close to 'subscribers'.

    Look at the bump in the day-to-day trending graph on days you publish.  People that download/play it on the same day or the next day are more than likely subscribers.


    Got a question you’d like us to answer on the show? Drop an email to [email protected] (audio, text, video) and we may use it.
    The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
    ______________
    Coming to you this week from the New Media Studio in Coldwater, Michigan and Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.


    Schedule a one-on-one with Todd (hosting customers only). Email [email protected]

    Schedule a tech checkup with Mike (hosting customers only). Email [email protected]

    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    Our mailing address is:
    Blubrry – MacKenzie
    150 E. Campus View Blvd. #180
    23 min
  • The Power of No – PCI 277
    As with any new year, so comes inevitable change, i.e things deciding to end things but also begin. This week we share stories on reviving the podcaster hall of fame, new podcasts and a few tales on how not everything lasts and the power of saying no.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Live Facebook recording.
    News

    Todd: CES show round up

    Podcaster’s Hall of Fame back on for 2022

    Podcasting hasn’t produced a hit in years! Welp.

    Spotify Studio team laid off, last day is Jan. 21.

    Is podcasting killing AM talk radio?

    Dana Carvey and David Spade are doing a podcast called Fly on the Wall, an inside look at SNL.

    Too busy (lazy) to podcast? Use AI. Bert Weiss to use synthetic voice to do promos, liners and podcasts.

    A new podcast of radio vets swapping stories, Radio Daze

    Is Facebook editing music out of your podcast?


    Best Practice
    Active listening
    An interview can be used as a cheap and easy way to entertain your audience, but it requires your participation too to be done well. A question here and there doesn’t cut it.

    Blubrry News

    Blog Post: How I Use My Podcast’s Twitter Account As a Resource by Jen Thorpe

    PowerPress 8.7.9 is out now, mostly bug-fixes.

    Tell us why you should be Podcaster of the Month, submit under Other.

    Be sure to check out our Facebook Group.  Blubrry Facebook Group and all the other social media platforms. Look for blubrry or blubrry_podcasting.

    Blubrry Pro Tip
    When to say NO!

    Question(s) of the Week
    Question: I looked at my feed and my posts are being cut short and at the end, it has “This post originally appeared on (link to my website).” How do I turn that off?
    Answer: It’s a setting in the Yoast SEO Plugin. Go to the SEO menu in your sidebar, click on “Search Appearance” and then click on the RSS tab. Blank out any boxes in there that have any code or text in them. Lastly, save your changes.
    Got a question you’d like us to answer on the show? Drop an email to [email protected] (audio, text, video) and we may use it.
    The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
    ______________
    Coming to you this week from the New Media Studio in Coldwater, Michigan and Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.


    Schedule a one-on-one with Todd (hosting customers only). Email [email protected]

    Schedule a tech checkup with Mike (hosting customers only). Email [email protected]

    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    Our mailing address is:
    Blubrry – MacKenzie
    150 E. Campus View Blvd. #180
    Columbus, Ohio 43235
    26 min
  • Podcasting and the Great Resignation – PCI 276
    2021 was known for mass quitting and hiring, within many fields and industries and podcasting is no different. We discuss some host changes within popular podcasts, hosts quitting, and available jobs within the podcasting industry in what is known as the Great Resignation. Todd is out this week and will be back shortly; big thanks to Toby for starting us off this year with a pro tip focused on first impressions.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.
    News

    Audie Cornish is leaving her position at NPR, co-host of All Things Considered, the latest in a long list of audio hosts that have quit in the past year or so and the Great Resignation.
    Leila Fadel joins All Things Considered and Up First podcast
    Podcaster ordered to hand over interviews that have not aired. Instead, they published them!
    Quite a few jobs listed on Podjobs.net currently
    The Podcast Host’s Podcaster Problems survey 2021
    Public Domain Day

    Best Practice
    Guest spotlight page on your podcast website
    Blubrry News

    Working on final touches for some projects we’re planning to release shortly
    Todd is attending CES in Vegas and seeing some fun, new products
    Blog post: New Year’s Resolutions for Podcasters - by Meryl Klemow

    Blubrry Pro Tip
    Podcast album art - first impressions
    Interview
    Shay Drinkwater from the buzzr pod

    Website
    Facebook
    Twitter
    Instagram
    LinkedIn
    Question(s) of the Week
    Question: Should I be posting my new podcasts as "Posts or Pages" in WordPress?

    Answer: Posts. Pages are for more static content like About pages, welcome pages, pages you use for reference and that kind of thing. Not so much for ongoing dynamic content like podcasts or blog posts. Plus, Pages are never included in the RSS feed. You could (but it’s more complicated) use a Custom post type, but that is too much to go into on a podcast :)

     

    Got a question you’d like us to answer on the show? Drop an email to [email protected] (audio, text, video) and we may use it.

     

    The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

    ______________

    Coming to you this week from the Blubrry Studio in Columbus, Ohio and Mike Dell’s World Studio in northern Michigan. Produced by the Blubrry Pro-Production team.

    Schedule a one-on-one with Todd (hosting customers only). Email [email protected]
    Schedule a tech checkup with Mike (hosting customers only). Email [email protected]
    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    Our mailing address is:
    Blubrry – MacKenzie
    150 E. Campus View Blvd. #180
    Columbus, Ohio 43235
    42 min
  • Special: 2022 Podcast Prediction Show – PCI 275


    For the last show to 2021, we asked our staff and on social what they think might happen in podcasting in 2022.  Today's show is a bit of a format break.  Have a happy new year!  See ya in 2022!

    Carolyn Berry, from Adventures with Grammy,  says her show will double its listeners in 2022.  ( good plug! )

    Maxwell Ivey Jr. from What’s Your Excuse network and the blind blogger says:  I predict even more people, companies, and organizations will launch podcasts. I predict Spotify and others will continue to try to win the podcasting world like it's a game of monopoly. And I predict that more people will be hosting with Blubrry.

    Dave Keeshan from The Future is Not Set, I predict the option to open a payment stream to podcasts will increase. So far Patreon and buymeacoffee.com are sorta fits. The start of tipping, or lightning/crypto payments, or anything that can be done from a handheld device will become more common. This will hopefully happen as a result of people’s frustration with the increase of ads into their podcast experience. Hopefully, this will also lead to a more dynamic podcast, where they can be delivered with and without ads.

    AND

    There will be more live streaming like events/productions. Clubhouse, FIreside, Wisdom, are all chasing "something". The thing, live, interactive audio, which can be recorded and released later as a podcast, maybe as different as radio shows are to podcasts (which are also released after the fact as podcasts)

    @checkheadpod  The CHECK YOUR HEAD Podcast’s prediction for 2022 is that it will be the biggest year for podcast growth as more people turn to #podcasts for safe, enjoyable & free entertainment during #pandemiclife.

    Josh fromTips of the Slung I wouldn't be surprised if some of the shows under the banners of bigger companies (in particular shows that were independent and successful prior to signing) try to break their contracts and go indie again. [ Josh - Tips of the Slung ]

    Daniel J. Lewis from The Audacity to Podcast -  I expect we'll see another huge platform support podcasts—maybe Microsoft, Twitter, or LinkedIn. Also much bigger adoption of Podcasting 2.0.

    Jim Malliard from The Malliard Report:  I predict Spotify will close the free version of anchor and try to recruit shows to only be on Spotify, only with free music accounts.

    Articles:

    HotPod / The Verge’s predictions (toward the bottom of this article)

    Pacific Content’s Annual Prediction article

    From the Team:

    Toby Goodman from Blubrry Pro Production:  ​​There will be at least one best selling book about podcasting coming in late Feb! (hint: Toby is writing a book)  :)

    Ultimately I say this... The industry will be split into even more subsections from a revenue-generating standpoint. I don't think paid subscriptions will grow wildly unless podcasters are prepared to give more than just... more audio away. ie: More in-person events, memberships…

    Barry Kantz, RawVoice CFO -  I think the blockchain will have an impact on podcasting over the next couple of years.

    Todd’s Predictions: 

    Facebook will be #2 by end of 2022
    More consolidation of conglomerates buying podcast companies
    More advertising opportunities for independent podcasters
    The growth of the podcast space will go back to pre-pandemic levels
    More companies will exercise private podcasting in their organizations
    Anchor will add another million dead show
    Apple will open up API submission to Apple Podcasts

    Mike’s Predictions: 

    Facebook WILL NOT be the #2 listening platform by the end of 2022.
    Soundcloud will still exist (even though I’ve been predicting its death for years).
    18 min
  • More Podcast Industry Acquisitions – PCI 274
    The big companies are buying more podcast assets. Todd and Mike talk about Captivate and Whooshkaa getting acquired. Today is a no-edit show. Everyone have a Happy Holiday!

     

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    News

    Captivate acquired by Global, part of DAX. Congrats!
    Spotify has acquired Whooshkaa
    Brian Williams, former NBC/MSNBC anchor now has a podcast, We Interrupt This Broadcast, which made it to #1 on Apple Podcasts!
    Ten Percent Happier is starting its own podcast studio
    Spotify adds star ratings, you cannot rate unless you have listened

    Best Practice: 3 steps to double-check your episode after you publish

    Press play. By that we mean ensure it’s playing correctly. Click play on the player and make sure you hear it start playing.
    Check your RSS feed. Go to castfeedvalidator.com and run a validation check.
    Relax in the knowledge that your show will go out as normal!

    Blubrry News

    The team will be out the following days for the holidays:  December 24th and December 31st.
    Get your predictions in for our New Years Eve Eve show. Email [email protected] (Audio would be great but text is ok as well).
    Blog Post: The Value of Spending Marketing on Your Show by David Day

    Blubrry Pro Tip - Pro team out for the rest of the year. 

    Question(s) of the Week

    Question: I have a really long interview that I recorded, it’s over 2 hours. Should I break it up into two episodes or should I just put it out full-length?

    Answer:  In most cases, play the whole thing in one episode.  Maybe think of editing it down to less than 2 hours.  Make sure it's not boring! But, do not break things up into 2 parts if you can help it.
    ______________
    Got a question you’d like us to answer on the show? Drop an email to [email protected] (audio, text, video) and we may use it.
    The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
    ______________
    Coming to you this week from the New Media Studio in southern Michigan and Mike Dell’s World Studio in northern Michigan. Produced by the Blubrry Pro-Production team.


    Schedule a one-on-one with Todd (hosting customers only). Email [email protected]

    Schedule a tech checkup with Mike (hosting customers only). Email [email protected]

    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    Our mailing address is:
    Blubrry – MacKenzie
    150 E. Campus View Blvd. #180
    Columbus, Ohio 43235
    14 min

About Podcast Insider

From the publisher's feed

Blubrry’s official podcast where we talk about the podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

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