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Ever feel like you're shouting into the void with your podcast promotion? You're creating killer content, but crickets when you post that audiogram on Instagram. What if I told you the problem isn't your content—it's how you're thinking about marketing it? This conversation with Marnie Joseph from Skutch Media is about to flip everything you think you know about podcast promotion on its head.
We're diving deep into the real strategies that actually work for growing your show in 2025. Marnie breaks down why that "post a clip and pray" method is keeping you stuck, and reveals the engagement-first approach that's actually building loyal communities. If you're ready to stop spinning your wheels and start seeing real growth, buckle up.
What you'll discover in this episode:
Marnie gets real about the trenches of podcast marketing—from dealing with summer engagement drops to the truth about hashtags (spoiler: they're basically dead). Whether you're just starting out or you've been podcasting for years, this episode will give you a clear roadmap for turning your show into a growth engine for your business.
Ready to stop leaving money on the table with your podcast? Let's dive in and start building that loyal audience you deserve. Connect with me on Instagram or grab a free clarity call to talk through your podcast strategy.
Resources Mentioned
Quotes from Marnie Joseph
[00:04:25] "You're not going to get someone to leave one platform and go to another to listen to your show, watch your show. Whatever these platforms are, they're designed to keep you in the platform."
[00:05:59] "You use engagement prompts versus a call to action to go to watch."
[00:18:18] "The answer is every podcaster needs a video strategy. That's the answer."
[00:30:32] "The number one mistake podcasters make, they leave too much meat on the bone."
[00:42:53] "I love the idea of this sort of reinvention of public access television, which is how I look at video podcasts now, and sort of the ability for the average person to have a video podcast. You could have your own TV show."
Timestamps
Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.
4.9
9494 ratings
Ever feel like you're shouting into the void with your podcast promotion? You're creating killer content, but crickets when you post that audiogram on Instagram. What if I told you the problem isn't your content—it's how you're thinking about marketing it? This conversation with Marnie Joseph from Skutch Media is about to flip everything you think you know about podcast promotion on its head.
We're diving deep into the real strategies that actually work for growing your show in 2025. Marnie breaks down why that "post a clip and pray" method is keeping you stuck, and reveals the engagement-first approach that's actually building loyal communities. If you're ready to stop spinning your wheels and start seeing real growth, buckle up.
What you'll discover in this episode:
Marnie gets real about the trenches of podcast marketing—from dealing with summer engagement drops to the truth about hashtags (spoiler: they're basically dead). Whether you're just starting out or you've been podcasting for years, this episode will give you a clear roadmap for turning your show into a growth engine for your business.
Ready to stop leaving money on the table with your podcast? Let's dive in and start building that loyal audience you deserve. Connect with me on Instagram or grab a free clarity call to talk through your podcast strategy.
Resources Mentioned
Quotes from Marnie Joseph
[00:04:25] "You're not going to get someone to leave one platform and go to another to listen to your show, watch your show. Whatever these platforms are, they're designed to keep you in the platform."
[00:05:59] "You use engagement prompts versus a call to action to go to watch."
[00:18:18] "The answer is every podcaster needs a video strategy. That's the answer."
[00:30:32] "The number one mistake podcasters make, they leave too much meat on the bone."
[00:42:53] "I love the idea of this sort of reinvention of public access television, which is how I look at video podcasts now, and sort of the ability for the average person to have a video podcast. You could have your own TV show."
Timestamps
Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.
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