Too often, coordinated misinformation campaigns are amplified and monetized via digital advertising, hampering efforts to address the climate crisis.

In the lead up to the November COP30 UN Climate Conference in Belém Brazil, the SDG Media Zone turned the spotlight on this pressing challenge, bringing together UN Senior Adviser on Information Integrity, Charlotte Scaddan; Jacob Dubbins, Co-Chair of the Conscious Advertising Network; and Rupen Desai, Chief Marketing Officer at Una Terra. 

The moderator, Fabiana Schaeffer, asked Ms. Scaddan why information integrity is so important to the UN’s agenda.

Watch the full SDG Media Zone session here.

Music: "Rise and Shine," Audiobinger