RadioHub founder and fellow podcaster Cooper Silk recently attended Podcast Movement, the world's biggest podcasting conference … and he’s here to share what best-practice podcasting looks like in 2020 and beyond.

 

A little bit more about fellow podcaster and RadioHub founder Cooper Silk …

I first met this week’s guest over a couple of beers when I was hosting the Australian Podcast Awards last year. And we’ve hit it off ever since.

Cooper Silk is the founder and owner of RadioHub … a high-end, professional podcasting studio set-up in Sydney. He’s also the host of Roosters Radio, which for all you Rugby League fans, is a weekly podcast he puts together for his favourite team.

What’s even more interesting is he’s just back from Podcast Movement in Orlando Florida … the world’s biggest podcast conference.

I joined Cooper at RadioHub’s Sydney studio where we talked about:

• His top learnings in regards to pre and post production of a podcast
• New tips, tricks & techniques to help you make a world-class podcast
• Why we’re lagging behind in podcast production in Australia
• How the big guys are producing and marketing their shows
• Why we need to up our approach to podcasting
• Plus plenty more podcasting insights.

 

“The big media companies are all in - as an independent producer you are competing against big teams of people with big budgets and star pulling power. You need to lift your game!” - Cooper Silk, RadioHub

 

Here’s what caught my attention from my chat with RadioHub’s Cooper Silk:

1. Us independent podcasters must avoid becoming complacent now that all the big media companies are playing in this podcasting space.
2. There’s plenty more we could be doing post-production to get each episode out there.
3. If you’re a business owner thinking of starting a podcast but concerned that it’s too late, that there’s already enough out there, then get over it! Your challenge is simply a creative one in ensuring yours is the best!

 

“Leverage your audience to grow your show. Engage with your fans, respond to all their messages. Build one-on-one interactions, and constantly seek feedback.” - Cooper Silk, RadioHub

 

Cooper Silk Interview Transcription

 

Tim 
Cooper Silk. Finally buddy. Welcome to the small business big marketing show. 

 

Cooper 
Thanks very much, Timbo. Delighted to be here and delighted to have you here in our studio here at Radiohub. 

 

Tim 
Well, buddy, I'm really honoured because you've been a great help to me over the years and in recent times putting together the podcast for American Express you've been the wind beneath my wings for a pre-production point of view so it's awesome. Buddy, you have been the podcast movement in Orlando one of the few Aussies I hear that has gone there.

Click Here To Download Full Transcription

 

Resources mentioned in episode 479 of The Small Business Big Marketing Show:

• RadioHub’s website - Book some time with Cooper to talk about your podcast
• Roosters Radio podcast - Produced and hosted by Cooper Silk
• Links to some of the resources Cooper mentioned:
  • SquadCast (Recording)
  • Descript (Transcriptions)
  • Trint (Transcriptions)
• Last week’s interview with Flow Hive's Cedar Anderson
• Interviews I’ve done on the topic of podcasting for small business:
  • Me answering all your podcasting questions
  • Rideshare Guy Harry Campbell on podcasting & blogging
  • 6 podcasting tips to get you started
  • How podcasting lead to 10X growth for a small solar energy business

 

This week’s Monster Prize Draw winner

Chinese Medicine Practitioner Dr Bianca Mancuso of Seed Chinese Medicine.

 

Please support the following businesses who make this show possible:

 

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If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[ For more interviews with successful business owners visit Small Business Big Marketing ]

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