Podnews Daily - podcast industry news

By Podnews LLC

Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short updat... more

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April 25, 2025The Daily gets two new co-hosts
Sponsored by Magellan AI. Join networks like Wondery using Magellan AI to highlight opportunities for optimizing reach across podcast shows. Reach Lift
From the New York Times, The Daily, one of the most popular podcasts in the world, is to get two new co-hosts. Natalie Kitroeff and Rachel Abrams will join Michael Barbaro as co-hosts, as Sabrina Tavernise returns to a reporting role. Rachel hosts today’s episode. “Natalie and Rachel are the perfect journalists to take us into this new chapter,” said Barbaro.
Today is DNA Day, and also the launch day for Gene Pool Media, a new podcast network dedicated to healthcare and genetics. The new network brings together some of the most influential voices in science to reshape how scientific stories are shared.
BBC Studios has announced a partnership with The Podcast Exchange in Canada. TPX will be its exclusive third-party advertising reseller for BBC podcasts in the country.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Strait Talk — Indo-Pacific Insights From Business and Defense Experts every week, from strike aircraft to canola oil sales.
Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today!
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, Cohost, Audiohook, Resound, SALT, Steve Lack: Audio, RedCircle, audioBoom, Podscribe, Simplecast, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Evergreen Podcasts, Podpage websites, Disctopia, We Edit Podcasts, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Huberman Lab, Podium , Jonekiri, Ask Ralph Christian Finance, Red Seat Ventures, Truefans, ARN's iHeartPodcast Network Aust, SoundStack, The Roost, Compliance Podcast Network, Gumball, Gilded Audio, Storyboard, Tink Media, POW PR, The Podcast Haven, Ausha, Voxtopica, Frequency, Castbox, Podcastpage, Message Heard, Health Podcast Network, Ossa Collective, Castos, Rhapsody Voices, Transistor, Rephonic, Podcast Taxi, Diversion Podcasts, matchmaker.fm, Heartcast Media50, Wondery, Double Elvis Productions, Headliner, Jam Street Media, Zvook, Lemonada Media, Optimal Living Daily, Blubrry, Sonic Influencer Marketing, Oxford Road, Hear.Here.Singapore, Content10x, Podcast Partnership, Ad Results Media, StreamGuys, She Podcasts, Cleanfeed, School of Podcasting, Revolver Podcasts, Adopter Media, Lower Street, Podcast Movement, Podigy, Sonix, Signal Hill Insights, Edison Research
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7min
April 24, 2025YouTube is 20
Sponsored by Magellan AI. See why RedCircle uses Magellan AI attribution to measure performance and maximize results. Track ad impact
YouTube is twenty years old this week (YouTube Music is ten years old this year, too). The company has posted plenty of new stats on its blog.
Hamish & Andy, who present one of the biggest podcasts in Australia, have signed a renewal deal, early, with LiSTNR owners SCA.
After the NASDAQ warned Cumulus Media that it might be delisted, Cumulus has announced that it will move off the stock exchange on May 2, “rather than investing time, effort, and cost into developing a plan to remain”. Its share price needed to be at least $1; its shares are down 90% over the last twelve months, and are currently trading at $0.27. Its Q1/25 results are out on May 1.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Podcast Producer, Editor & Sound Designer — Great editing & sound design isn't a luxury. It's a necessity. Work with a freelancer who just gets it.
🎙️ Boost Your Podcast Audience with Player FM — Player FM’s self-serve ad portal helps increase your reach, engagement, and downloads. Tailor your campaigns to your goals and budget. Launch your campaign today!
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, SALT, Steve Lack: Audio, audioBoom, Cohost, Simplecast, Audiohook, RedCircle, Resound, Podscribe, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Evergreen Podcasts, Podpage websites, Disctopia, We Edit Podcasts, Knucklehead Media Group
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Castbox, Ask Ralph Christian Finance, Tink Media, Voxtopica, POW PR, Podium , Ausha, Gilded Audio, Storyboard, Frequency, Truefans, SoundStack, Huberman Lab, The Roost, The Podcast Haven, Red Seat Ventures, ARN's iHeartPodcast Network Aust, Gumball, Compliance Podcast Network, Jonekiri, Podcastpage, Message Heard, Health Podcast Network, Diversion Podcasts, Jam Street Media, Zvook, Optimal Living Daily, Ossa Collective, Castos, Heartcast Media50, Lemonada Media, Wondery, Rephonic, matchmaker.fm, Sonic Influencer Marketing, Transistor, Rhapsody Voices, Blubrry, Podcast Taxi, Headliner, Oxford Road, Double Elvis Productions, Content10x, Ad Results Media, StreamGuys, Hear.Here.Singapore, Podcast Partnership, She Podcasts, Cleanfeed, Adopter Media, School of Podcasting, Revolver Podcasts, Podigy, Sonix, Podcast Movement, Lower Street, Signal Hill Insights, Edison Research
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3min
April 23, 2025Daily Mail launches premium true crime podcasts
Sponsored by Magellan AI. RedCircle partnered with Magellan AI to fuel data-driven campaigns for brands and creators. Read the full announcement
DMG Media has launched a new true crime podcast subscription, The Crime Desk (“the home of arresting podcasts” - we see what they did there), which launches today from the owner of the Daily Mail. In a pre-launch period, it’s gained subscriptions “well into the thousands”; the team has eight full-time staff and another dozen freelancers. (It uses Supporting Cast).
Global and iHeart Podcasts have been unveiled as headline partners of The Podcast Show London next month. Podnews is a media partner; and we’ve a full list of who’s involved - the code PODNEWS10 saves money on selected passes.
Evan Davis, a BBC radio presenter, has been asked by the BBC to stop hosting The Happy Heat Pump Podcast. The BBC is a complicated beast - we’ve written a full story to explain why.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Study on YouTube Podcasts Seeking Participants — Participate in a research study by answering an anonymous survey about what motivates you to watch video podcasts on YouTube for a chance to win a $25 gift card. Legal U.S. residents only 18+.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, audioBoom, Podscribe, RedCircle, Cohost, Steve Lack: Audio, SALT, Simplecast, Resound, Audiohook, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Acast, We Edit Podcasts, Knucklehead Media Group, Evergreen Podcasts, Disctopia
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Gumball, POW PR, Red Seat Ventures, Huberman Lab, Jonekiri, Tink Media, Voxtopica, Truefans, Frequency, Castbox, The Roost, SoundStack, Compliance Podcast Network, Ausha, ARN's iHeartPodcast Network Aust, Ask Ralph Christian Finance, The Podcast Haven, Storyboard, Podium , Gilded Audio, Podcastpage, Message Heard, Health Podcast Network, Transistor, Heartcast Media50, Headliner, Sonic Influencer Marketing, Diversion Podcasts, Lemonada Media, Podcast Taxi, Oxford Road, Blubrry, Double Elvis Productions, Zvook, Castos, Optimal Living Daily, Ossa Collective, Wondery, matchmaker.fm, Rephonic, Jam Street Media, Rhapsody Voices, Hear.Here.Singapore, Content10x, Podcast Partnership, Ad Results Media, StreamGuys, She Podcasts, Cleanfeed, Podcast Movement, Sonix, Revolver Podcasts, Podigy, Adopter Media, School of Podcasting, Lower Street, Edison Research, Signal Hill Insights
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5min
April 22, 2025Exclusive: Webby Awards podcast winners
Sponsored by Magellan AI. Mynt Agency uses Magellan AI to spot podcast ad trends and outmanoeuvre the competition. See who's spending
Exclusive: Podnews lists podcast winners for the 29th Annual Webby Awards today, including awards for Dan Taberski’s Hysterical, Conan O’Brien, New Heights and SmartLess. In our list, you’ll also see hosting companies and be able to listen to the trailers.
Exclusive: The podcast website tool Podpage lets anyone get a great looking website for their podcast; but today for Elite annual members, they’re announcing free podcast website design services - free design polish based on your podcast artwork, and a free live design review with the Podpage CEO for expert design advice.
Podscribe released its top podcast publisher ranker for April, with Acast and iHeart showing big audience growth in the top 5; and top podcast rankings for April, with NPR News Now and On Purpose with Jay Shetty both seeing more than 20% growth.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.
Pod Engine: 10x Faster Guest Booking — AI-superpowered podcast search, outreach & more. Trusted by top agencies. 14-day free trial.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Audiohook, SALT, Podscribe, Resound, RedCircle, Steve Lack: Audio, Simplecast, audioBoom, Cohost, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Evergreen Podcasts, Knucklehead Media Group, Disctopia, Acast, Podpage websites
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Podium , Storyboard, POW PR, Jonekiri, Truefans, Huberman Lab, Voxtopica, Tink Media, Ausha, Gilded Audio, ARN's iHeartPodcast Network Aust, Castbox, Gumball, Frequency, Ask Ralph Christian Finance, Red Seat Ventures, The Roost, Compliance Podcast Network, The Podcast Haven, SoundStack, Podcastpage, Message Heard, Health Podcast Network, Rhapsody Voices, Zvook, Transistor, Ossa Collective, Blubrry, Headliner, Podcast Taxi, Jam Street Media, Sonic Influencer Marketing, Oxford Road, Optimal Living Daily, Lemonada Media, Diversion Podcasts, Heartcast Media50, matchmaker.fm, Castos, Rephonic, Double Elvis Productions, Wondery, Hear.Here.Singapore, Content10x, Podcast Partnership, StreamGuys, Ad Results Media, She Podcasts, Cleanfeed, Lower Street, Revolver Podcasts, Sonix, Adopter Media, Podigy, School of Podcasting, Podcast Movement, Edison Research, Signal Hill Insights
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4min
April 21, 2025Podcast ad revenue smashes through $2bn
Sponsored by Magellan AI. Mynt Agency's secret to smarter podcast media buying? Better insights and faster planning. See how they did it
Podcasting is now a $2bn ad industry in the US - earning a total of $2.4bn in US podcast ad revenue, in 2024. “This rebound is driven by continued expansion of podcast networks, deeper brand integrations, and advancements in audience targeting,” said the IAB / PwC Internet Ad Revenue Report. In total, internet advertising revenue hit $258.6 billion in 2024, its highest since 2021. The report is a free download.
The theme music from Noiser’s Titanic - Ship of Dreams is, like all Noiser podcasts, crafted by the company’s in-house music team. Noiser has published a behind-the-scenes video of how it all worked - including a wheelbarrow, an oil heater, and some hammers. The show started to be released earlier this month, and has topped the charts in various countries. You can get ad-free listening and early access to new episodes here.
Video podcasts got a mention in Netflix’s earnings call by Netflix co-CEO Ted Sarandos, says John Wordock. Here’s the clip.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”
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Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, Simplecast, RedCircle, SALT, audioBoom, Audiohook, Podscribe, Cohost, Resound, Steve Lack: Audio, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Disctopia, Podpage websites, We Edit Podcasts, Evergreen Podcasts, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Podium , The Podcast Haven, Truefans, Castbox, Frequency, Storyboard, Voxtopica, Gumball, Compliance Podcast Network, Tink Media, Huberman Lab, SoundStack, Red Seat Ventures, ARN's iHeartPodcast Network Aust, Ausha, Ask Ralph Christian Finance, Gilded Audio, Jonekiri, POW PR, The Roost, Podcastpage, Message Heard, Health Podcast Network, Jam Street Media, Double Elvis Productions, Ossa Collective, Lemonada Media, Diversion Podcasts, Heartcast Media50, Rhapsody Voices, Zvook, Optimal Living Daily, Oxford Road, Transistor, Blubrry, Castos, Rephonic, Sonic Influencer Marketing, Wondery, Podcast Taxi, Headliner, matchmaker.fm, Content10x, Hear.Here.Singapore, Podcast Partnership, StreamGuys, Ad Results Media, Cleanfeed, She Podcasts, Adopter Media, Podigy, Podcast Movement, Revolver Podcasts, School of Podcasting, Sonix, Lower Street, Edison Research, Signal Hill Insights
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5min
April 18, 2025Spotify’s Maya Prohovnik: “you’re going to be thrilled”
Sponsored by Magellan AI. Find out why CBC relies on Magellan AI for pod-to-pod attribution. Measure podcast growth
People are spending 44% more time looking at Spotify’s app than last year. “The demand for podcast audiences for video is undeniable at this point,” says Spotify’s Maya Prohovnik in an exclusive interview with the Podnews Weekly Review today. “For almost all shows who have switched from audio to video, they're making more total revenue,” she told us; and when questioned on claims earlier in the week that creators lose features when they switch to video, she told us: “I think that's the wrong way to look at the big picture. If you are already making video content, or if you're thinking about expanding to video, you're going to be thrilled by the outcome of SPP” (the Spotify Partner program).
Prohovnik also told us that Spotify is working to improve ad measurement and third-party attribution. “We acknowledge that gap, we see it, we agree with the problem and so we're working on that.”
The Cut covers podcasts being made by tweens. Most shows mentioned in the piece are video only - on Cameo, Instagram, Tikok and YouTube.
Congratulations to Leo Laporte and all at This Week in Tech, which celebrated its 20th anniversary on Apr 17. Originally called “Revenge of the Screen Savers”, here’s episode 1: “a 56kbps MP3Pro file weighing in at around 14MB”.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, SALT, Simplecast, Podscribe, audioBoom, Resound, Audiohook, Steve Lack: Audio, RedCircle, Cohost, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Disctopia, Knucklehead Media Group, Evergreen Podcasts, Podpage websites, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Podium , Ausha, Frequency, Compliance Podcast Network, Castbox, The Podcast Haven, SoundStack, Truefans, Gumball, Tink Media, The Roost, Gilded Audio, Voxtopica, Red Seat Ventures, Huberman Lab, Jonekiri, Ask Ralph Christian Finance, Storyboard, POW PR, ARN's iHeartPodcast Network Aust, Podcastpage, Message Heard, Health Podcast Network, Heartcast Media50, Castos, Transistor, Headliner, Oxford Road, Sonic Influencer Marketing, Lemonada Media, Rephonic, Zvook, Diversion Podcasts, Jam Street Media, Podcast Taxi, Wondery, Double Elvis Productions, matchmaker.fm, Ossa Collective, Optimal Living Daily, Blubrry, Rhapsody Voices, Ad Results Media, StreamGuys, Content10x, Hear.Here.Singapore, Podcast Partnership, Cleanfeed, She Podcasts, Podcast Movement, Podigy, Adopter Media, Sonix, School of Podcasting, Revolver Podcasts, Lower Street, Edison Research, Signal Hill Insights
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5min
April 17, 2025Podcast Show London announces new speakers
Sponsored by Magellan AI. Canada's largest broadcaster trusts Magellan AI. Tap into the same analytics tools as CBC. Start measuring pod-to-pod
The Podcast Show London has confirmed new partners and speakers, including Gary Lineker and Jack Davenport from Goalhanger, and Alison Lomax from YouTube UK & Ireland. Also announced as speakers are the team from FlightStory Studio: the team behind Diary of a CEO, Begin Again, and We Need to Talk - who’ll take to the stage with a session called “The Creator Economy is Dead. Welcome to the Era of Creator Entrepreneurs”. Our Editor is also speaking, and you’ll be able to watch the Podnews Weekly Review record live on-stage at the end of the event.
The event has also announced many live podcasts, as part of the Podcast Show LIVE festival.
Code PODNEWS10 saves money on selected passes to the Podcast Show itself.
Spotify was down for over five hours yesterday. “Spotify experienced an outage today beginning around 6:20am EDT. As of 11:45am EDT, Spotify is back up and functioning normally,” a spokesperson told Techradar, which live-tweeted the incident.
Patreon announced live video which will roll out in the next few months. Creators can go live through the web, or via the Patreon mobile app. Podcasters earnt $472 million on Patreon last year, the company says. You can support Podnews on Patreon.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”
💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, audioBoom, SALT, Cohost, Simplecast, RedCircle, Steve Lack: Audio, Audiohook, Resound, Podscribe, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Podpage websites, We Edit Podcasts, Disctopia, Acast, Evergreen Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Ausha, Red Seat Ventures, Gilded Audio, ARN's iHeartPodcast Network Aust, Compliance Podcast Network, Storyboard, SoundStack, Castbox, Gumball, The Podcast Haven, Frequency, Voxtopica, POW PR, Podium , Jonekiri, The Roost, Huberman Lab, Truefans, Tink Media, Ask Ralph Christian Finance, Podcastpage, Message Heard, Health Podcast Network, Double Elvis Productions, Heartcast Media50, Oxford Road, Blubrry, matchmaker.fm, Headliner, Zvook, Rhapsody Voices, Sonic Influencer Marketing, Castos, Podcast Taxi, Rephonic, Wondery, Ossa Collective, Jam Street Media, Optimal Living Daily, Transistor, Diversion Podcasts, Lemonada Media, Ad Results Media, StreamGuys, Content10x, Hear.Here.Singapore, Podcast Partnership, She Podcasts, Cleanfeed, Adopter Media, Sonix, Podigy, Lower Street, Podcast Movement, School of Podcasting, Revolver Podcasts, Edison Research, Signal Hill Insights
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5min
April 16, 2025Women’s podcast listenership triples
Sponsored by Magellan AI. Find the right shows fast. Magellan AI helps match your brand to the right audience. Plan smarter podcast buys
Women’s podcast listenership has tripled in ten years, according to the Women’s Audio Report: Women & Podcasts released by Edison Research and SiriusXM Media. 45% of all women in the US (60mn) are monthly listeners; and 52% consume podcasts in some form (whether listening or watching).
Sounds Profitable's Tom Webster is hosting a free webinar today at 2pm Eastern, examining ad-supported podcasting compared to other ad-supported media. It’s the largest cross-platform study of its kind, and is the first to isolate the audience for ad-supported podcasts - which is different to the overall podcast audience.
Acast has announced an exclusive, global podcast deal with The Athletic. The Athletic is currently #8 publisher in Podtrac, and its premium sports podcasts will be monetised across audio and video.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.
Monetize Smarter, Not Louder. — Your audience isn’t just numbers on a spreadsheet, and your sponsors shouldn’t be, either. BackBeat Media connects podcasters with brands that actually fit—so you stay authentic and get paid.
The Advertising Landscape — Join Sounds Profitable's Tom Webster on Wed, April 16, for the first look at ad-supported podcasting compared to other ad-supported media, in the largest cross-platform study of its kind.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, audioBoom, Simplecast, Audiohook, Podscribe, Resound, Cohost, RedCircle, SALT, Steve Lack: Audio, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Disctopia, Podpage websites, Evergreen Podcasts, Knucklehead Media Group, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Gilded Audio, The Podcast Haven, ARN's iHeartPodcast Network Aust, POW PR, Podium , Ask Ralph Christian Finance, Castbox, Jonekiri, Truefans, Gumball, Compliance Podcast Network, The Roost, Ausha, Storyboard, SoundStack, Red Seat Ventures, Frequency, Voxtopica, Huberman Lab, Tink Media, Podcastpage, Message Heard, Health Podcast Network, Wondery, Double Elvis Productions, Jam Street Media, matchmaker.fm, Castos, Lemonada Media, Oxford Road, Rhapsody Voices, Headliner, Zvook, Ossa Collective, Heartcast Media50, Transistor, Optimal Living Daily, Rephonic, Diversion Podcasts, Sonic Influencer Marketing, Podcast Taxi, Blubrry, StreamGuys, Content10x, Ad Results Media, Hear.Here.Singapore, Podcast Partnership, She Podcasts, Cleanfeed, Podigy, Podcast Movement, Lower Street, Revolver Podcasts, Adopter Media, Sonix, School of Podcasting, Signal Hill Insights, Edison Research
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5min
April 15, 2025Spotify invests in international audiobooks
Sponsored by Magellan AI. Better insights, bigger deals. See how Gamut Podcast Network uses Magellan AI to drive revenue. See their strategy
Spotify announced that it is investing €1 million ($1.14mn) to increase the production of audiobooks in non-English languages, starting with French and Dutch. “In France, we are continuing to bring a younger, more diverse audience to audiobooks, with nearly 60% of listeners aged 18 to 34 accounting for over half of all listening hours,” the company says.
But, what is an audiobook? Some successful podcasts are reading out public domain stories, or works to which the podcaster has the rights. However, don’t think that monetising these podcasts-as-audiobooks is going to be easy: we’ve heard from one podcast network who acquired a successful story podcast only to discover that Spotify’s SPAN wouldn’t monetise it at all. The company’s monetisation policies say that earning money is restricted for content that “is a written work by authors read aloud without the addition [of] original content”.
Acast has signed a former Spotify exclusive show. The Receipts Podcast, hosted by Tolani Shoneye and Audrey Indome, launched in 2016, is also releasing episodes on YouTube, and will soon “launch its own dedicated studio setup”.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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The Advertising Landscape — Join Sounds Profitable's Tom Webster on Wed, April 16, for the first look at ad-supported podcasting compared to other ad-supported media, in the largest cross-platform study of its kind.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, Steve Lack: Audio, Cohost, RedCircle, Resound, SALT, Simplecast, Podscribe, audioBoom, Audiohook, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Knucklehead Media Group, Evergreen Podcasts, Disctopia, Podpage websites, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Ask Ralph Christian Finance, Castbox, Red Seat Ventures, POW PR, Ausha, Tink Media, Huberman Lab, Gumball, Frequency, ARN's iHeartPodcast Network Aust, Storyboard, The Roost, Jonekiri, Voxtopica, The Podcast Haven, Gilded Audio, Compliance Podcast Network, Podium , SoundStack, Truefans, Podcastpage, Message Heard, Health Podcast Network, Blubrry, Rhapsody Voices, Oxford Road, Heartcast Media50, Diversion Podcasts, Lemonada Media, matchmaker.fm, Castos, Podcast Taxi, Headliner, Wondery, Sonic Influencer Marketing, Jam Street Media, Double Elvis Productions, Zvook, Transistor, Rephonic, Ossa Collective, Optimal Living Daily, Hear.Here.Singapore, Podcast Partnership, StreamGuys, Content10x, Ad Results Media, She Podcasts, Cleanfeed, Podcast Movement, Lower Street, Revolver Podcasts, School of Podcasting, Podigy, Sonix, Adopter Media, Edison Research, Signal Hill Insights
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5min
April 14, 2025Goalhanger adds women’s football show
Sponsored by Magellan AI. Stop guessing. Start optimizing. Magellan AI attribution improves ROAS and targeting. Optimize your campaigns
She shoots - she scores. Goalhanger, the largest independent podcast company in the UK is to release a new show tomorrow - The Rest Is Football: Daly Brightness, a new show hosted by England women footballers Millie Bright and Rachel Daly. Promising a deep dive into the heart of women's football, it’s the second brand extension from Goalhanger - the first, The Rest Is Politics: US, was launched a year ago.
Futuro Media has launched Futuro Plus, including an expansion of the podcast company’s shows and ad-free access. The company is using Supporting Cast.
The shortlist of the sixth annual Publisher Podcast Awards has been released. The winning podcasts will be decided by over fifty judges from across the world. There is also a Publisher Podcast Summit on the same day, Jun 11, in London.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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