Podnews Daily - podcast industry news

By Podnews LLC

Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short updat... more

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May 23, 2025Apple Podcasts paints the town purple
Sponsored by RedCircle. Don’t. Do not. Underdeliver on your ad read. Our best tips to avoid that.
The team from Apple Podcasts spoke at The Podcast Show yesterday - the first ever time that Apple Podcasts has spoken at a podcasting event. The talk, by Jake Shapiro and Susie Warhurst, was well received by the audience, who learnt that 2024 was Apple Podcasts’ best year ever for listeners, hours, and premium podcast subscribers. The chimneys at the iconic Battersea Power Station, where Apple’s UK operations are based, turned Apple Podcasts purple in celebration of the podcast creator community this week.
Apple unveiled some data from one of Goalhanger’s shows, The Rest is History. That show has 45,000 paying subscribers using Apple Podcasts, and it was revealed that 57% of them are on the annual plan, which is helpful for retention. Tony Pastor, the co-founder of Goalhanger, was quoted as saying “The key advantage of Apple Podcasts Subscriptions is how seamless the experience is for listeners.”
Apple Podcasts also shared the strength of UK podcasting, with many UK shows also achieving top 10 chart positions around the world, like Wondery/Novel’s Kill List and Noiser’s Sherlock Holmes. Apple said that 88 of the top 100 UK shows are made in the UK.
Apple Podcasts announced the latest additions to the Creators We Love program, which includes five of the UK’s most well-established podcasters. Selected by the Apple Podcasts editorial team, the five shows will be promoted both on and off the platform.
Opinion: It’s nearly 20 years since podcasts first went into iTunes; and Apple has been a good steward of open podcasting since. Apple Podcasts has been criticised in the past for being overly secretive; but to see the Apple team being so open with creators at The Podcast Show was refreshing and well-reviewed by all - and reinforced that Apple, of all of the big podcast platforms, is podcasting’s friend. We hope to see more of this in future.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, audioBoom, Simplecast, Resound, Podscribe, SALT, Audiohook, RedCircle, Steve Lack: Audio, Cohost, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Knucklehead Media Group, We Edit Podcasts, Podpage websites, Disctopia, Evergreen Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Castbox, POW PR, Red Seat Ventures, Huberman Lab, SoundStack, Voxtopica, Storyboard, Ask Ralph Christian Finance, ARN's iHeartPodcast Network Aust, Gilded Audio, Frequency, Jonekiri, Podium , Truefans, Gumball, Compliance Podcast Network, Ausha, The Podcast Haven, Tink Media, The Roost, Podcastpage, Message Heard, Health Podcast Network, Sonic Influencer Marketing, Headliner, Transistor, Lemonada Media, Diversion Podcasts, Blubrry, Zvook, Castos, Heartcast Media50, Jam Street Media, Wondery, Podcast Taxi, Rhapsody Voices, matchmaker.fm, Oxford Road, Optimal Living Daily, Ossa Collective, Double Elvis Productions, Rephonic, StreamGuys, Content10x, Podcast Partnership, Ad Results Media, Hear.Here.Singapore, Cleanfeed, She Podcasts, Adopter Media, Podcast Movement, School of Podcasting, Revolver Podcasts, Sonix, Lower Street, Podigy, Edison Research, Signal Hill Insights
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4min
May 22, 2025Podcasts go mainstream in the UK
Sponsored by RedCircle. Podcast hosts: part storyteller, part therapist, part unpaid intern. We can fix the last part. See how.
Podcast listening has moved into the mainstream in the UK, according to the Edison Research Infinite Dial UK, which was released yesterday at The Podcast Show. The data gives a new high for monthly listening for podcasts of 51%. There’s a webinar later in the month to learn more.
Also released in London was the Top 25 Podcasts in the UK for Q1/25 from Edison Podcast Metrics. There’s no change in the top three shows (Rogan, TRIP, Diary of a CEO), with Goalhanger having four shows in the top ten.
Industry analyst Adam Bowie looks at the data from the chart in more detail.
UK media regulator Ofcom released its annual Podcast Survey and Audio Survey dataset. The data goes into use of video podcasts, suggesting that 41% prefer audio-only podcasts.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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🚨 Last Chance to Book Late June Podcast Ads — Only 3 days left to lock in self-serve campaigns running 6/16-6/30 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait!
👩‍🏫 A blog post of your last episode (free) — Create a blog post and social media posts from your podcast in 5 minutes. Join 4k+ other podcasters that leverage WhisperTranscribe to grow their podcast. Limited time free offer, no strings attached.
Promote Your Podcast On Social Media — Podsqueeze turns each podcast episode into social content for every platform — so you stay visible without spending hours repurposing. Trusted by more than 90k podcasters, agencies, and media groups.
Listen to Not Just One Thing — Build a career that reflects all of you. Listen to Not Just One Thing — the podcast for modern multi-hyphenates.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Steve Lack: Audio, Simplecast, Resound, RedCircle, Cohost, Podscribe, audioBoom, Audiohook, SALT, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Evergreen Podcasts, We Edit Podcasts, Disctopia, Podpage websites, Knucklehead Media Group
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, The Roost, Gumball, The Podcast Haven, POW PR, ARN's iHeartPodcast Network Aust, Castbox, Gilded Audio, Compliance Podcast Network, Storyboard, Truefans, Red Seat Ventures, SoundStack, Frequency, Ask Ralph Christian Finance, Ausha, Jonekiri, Voxtopica, Tink Media, Podium , Huberman Lab, Podcastpage, Message Heard, Health Podcast Network, Diversion Podcasts, Blubrry, Rephonic, Transistor, Rhapsody Voices, Double Elvis Productions, Wondery, Podcast Taxi, Lemonada Media, Sonic Influencer Marketing, Castos, Headliner, Jam Street Media, matchmaker.fm, Zvook, Oxford Road, Heartcast Media50, Optimal Living Daily, Ossa Collective, Podcast Partnership, Hear.Here.Singapore, Ad Results Media, Content10x, StreamGuys, She Podcasts, Cleanfeed, Revolver Podcasts, Podigy, Podcast Movement, School of Podcasting, Adopter Media, Sonix, Lower Street, Edison Research, Signal Hill Insights
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3min
May 21, 2025The Podcast Show 2025 kicks off in London
Sponsored by RedCircle. We’re in London. At The Podcast Show. It’s going great. You should be here. Get the scoop.
The Podcast Show in London is underway, with record numbers of attendees registered to attend. Christiane Amanpour and Emily Maitlis – two veteran female journalists – have been confirmed for a ‘Behind The Headlines’ session; and Apple Podcasts will deliver a session for the first time.
Spotify’s share of downloads is down year-on-year in the UK, according to OP3 data. Our Editor, James Cridland, speaking this morning at The Podcast Show London, compared data from a typical week in April in 2024 and 2025. “It may be that this is the growth of Spotify video, which won’t be seen by third-party analytics services like this,” he said. Apple Podcasts increased its share by 4.3%. The data also doesn’t show YouTube, Global Player or BBC Sounds.
The Signal Awards released a new report about what podcasters can learn from the creator economy. Enter The Engagement Era: How Podcasters are Learning From The Creator Economy is available now, exploring how top podcasts are reconfiguring their businesses to become more responsive to their listeners.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”
The Undercover Intern Can No Longer Intern Safely — If you know anyone at the BBC, PBS, or—at worst—CBS, please ask them to listen to his home-improvement pilot podcast and commission a full TV or cinema series. This is urgent; no time-wasters, please.
AI Toolkit for Podcasting on macOS — Headroom is your AI co-pilot for podcast prep and publishing. Transcribe, tag, write, export—faster than ever. Native macOS app. Start your next episode with ease.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Simplecast, Audiohook, audioBoom, SALT, Resound, Podscribe, RedCircle, Cohost, Steve Lack: Audio, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Acast, Evergreen Podcasts, Knucklehead Media Group, Podpage websites, Disctopia
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Castbox, Podium , Truefans, Red Seat Ventures, POW PR, The Roost, Jonekiri, Compliance Podcast Network, Ausha, Huberman Lab, Frequency, Gumball, Ask Ralph Christian Finance, Tink Media, ARN's iHeartPodcast Network Aust, The Podcast Haven, Storyboard, SoundStack, Gilded Audio, Voxtopica, Podcastpage, Message Heard, Health Podcast Network, Diversion Podcasts, Rephonic, Podcast Taxi, Lemonada Media, Ossa Collective, Castos, Jam Street Media, Headliner, Rhapsody Voices, Zvook, Transistor, matchmaker.fm, Heartcast Media50, Oxford Road, Sonic Influencer Marketing, Blubrry, Double Elvis Productions, Optimal Living Daily, Wondery, StreamGuys, Ad Results Media, Content10x, Podcast Partnership, Hear.Here.Singapore, She Podcasts, Cleanfeed, Lower Street, Adopter Media, Sonix, Podcast Movement, School of Podcasting, Revolver Podcasts, Podigy, Signal Hill Insights, Edison Research
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4min
May 20, 2025What are your Essential Listens?
Sponsored by RedCircle. London calling! We’ll be at The Podcast Show. Bring yourself, we’ll bring the tea (ha!). Book a meeting.
What five podcasts have impacted you the most? Left of Media is creating The Essential Listening Poll - a list of the 100 most influential podcasts of all time to be published in August at Podcast Movement in Dallas: and as a Podnews reader, you’re invited to submit your five shows here. You’ve until the end of this month - please say you’re a Podnews reader when you submit yours.
Among our five would be... CNET’s Buzz Out Loud; This Week in Tech; pioneering true-crime show Death in Ice Valley; satirical show The Bugle; and your podcast. Yours. That one you do.
Kara Swisher (and the business beind Pivot) is the subject of a profile in the New York Times. We learn that Swisher and business partner Scott Galloway turned down a $40mn guaranteed offer, and instead signed a 70% revenue deal with Vox Media that could return $70mn for them to split.
Spotify has been criticised for listing spam podcasts that operate as links to websites for illegal drugs. Previous industries who have targeted free podcast hosts like Spotify also include book piracy and sex workers. Spotify say they’ve removed them.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”
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The first scratch n sniff horror podcast? — Unlock terror you can smell! Rahul Kohli and Richard Brake star in an episode of The Antiquarium of Sinister Happenings- accompanied by a scratch n sniff card you won't forget! Listen and get yours!
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, RedCircle, SALT, Podscribe, Audiohook, Steve Lack: Audio, Simplecast, audioBoom, Resound, Cohost, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Disctopia, We Edit Podcasts, Evergreen Podcasts, Acast, Knucklehead Media Group
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Tink Media, Podium , Compliance Podcast Network, Ausha, Frequency, Voxtopica, Castbox, POW PR, Jonekiri, Gumball, Gilded Audio, Red Seat Ventures, Storyboard, SoundStack, Ask Ralph Christian Finance, The Roost, Truefans, The Podcast Haven, ARN's iHeartPodcast Network Aust, Huberman Lab, Podcastpage, Message Heard, Health Podcast Network, matchmaker.fm, Castos, Rhapsody Voices, Podcast Taxi, Oxford Road, Heartcast Media50, Zvook, Ossa Collective, Optimal Living Daily, Sonic Influencer Marketing, Jam Street Media, Headliner, Wondery, Transistor, Diversion Podcasts, Rephonic, Blubrry, Double Elvis Productions, Lemonada Media, Ad Results Media, Podcast Partnership, Content10x, Hear.Here.Singapore, StreamGuys, She Podcasts, Cleanfeed, Sonix, School of Podcasting, Adopter Media, Revolver Podcasts, Lower Street, Podigy, Podcast Movement, Signal Hill Insights, Edison Research
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5min
May 19, 2025The Ambies give awards to Steven Bartlett and Podnews
Sponsored by RedCircle. Not hosting with RedCircle? No problem. You can still monetize with us.
The Podcast Academy has announced two, new, international awards will be handed out at The Podcast Show in London this week.
The International Governor’s Award goes to Steven Bartlett from FlightStory’s chart-topping Diary of a CEO, which has “elevated podcasting as a medium for insight, vulnerability, and meaningful dialogue”, said Christy Mirabal, the chairperson of TPA.
The International Impact Award goes to James Cridland, the Editor of Podnews, who Mirabal said has been “a global voice for the podcast industry, tirelessly advocating for its growth, innovation, and sustainability”.
Headliner launched TL;DL today. “Too Long; Didn’t Listen” blends clips from your favorite shows with AI-host insights for a unique, personalized audio experience. You can try it today.
Here’s a ten-minute version of the Podnews Weekly Review from this week, via TL;DL (it’s summarised our top story well - but that’s all it did).
More than 80% of creators are using AI in their workflow, according to a new study from Wondercraft. The main benefit of AI is to save time, according to the survey.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Free Podcast Growth Workshop 🔥🎧🔥 May 20th — This FREE Podcasting Business School workshop will teach you.. ⭐️FIVE simple strategies to help you grow your podcast without using social media. Show up for live training and Q&A with Adam Schaeuble.
✅ Goal For Your Week: Automate Your SEO Strategy — Grow your podcast audience with SEObot! Automatically create SEO optimized blogs from episodes, boost Google rankings, save time and get more listens. Supports 50 languages.
Social Media Re-Purpose With Podsqueeze — Instantly turn your episodes into personalised Video Clips, Social Media Posts, Show Notes, Blog Posts and Chapters — all in one click. Trusted by more than 100K Podcasters
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, Simplecast, audioBoom, RedCircle, Steve Lack: Audio, Podscribe, Audiohook, SALT, Cohost, Resound, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Disctopia, Knucklehead Media Group, Evergreen Podcasts, We Edit Podcasts, Podpage websites, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Compliance Podcast Network, Castbox, POW PR, Gumball, Voxtopica, Ausha, Gilded Audio, Podium , SoundStack, Huberman Lab, ARN's iHeartPodcast Network Aust, Jonekiri, Ask Ralph Christian Finance, Tink Media, Frequency, The Roost, The Podcast Haven, Truefans, Storyboard, Red Seat Ventures, Podcastpage, Message Heard, Health Podcast Network, Optimal Living Daily, Castos, Zvook, Headliner, Sonic Influencer Marketing, Diversion Podcasts, Blubrry, Rephonic, Wondery, Lemonada Media, Ossa Collective, Podcast Taxi, Double Elvis Productions, Transistor, Rhapsody Voices, Jam Street Media, matchmaker.fm, Heartcast Media50, Oxford Road, Content10x, StreamGuys, Hear.Here.Singapore, Podcast Partnership, Ad Results Media, She Podcasts, Cleanfeed, School of Podcasting, Revolver Podcasts, Sonix, Adopter Media, Podcast Movement, Lower Street, Podigy, Edison Research, Signal Hill Insights
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4min
May 16, 2025YouTube adds podcast chart, new podcast homepage
Sponsored by RedCircle. Brands like FIJI Water, Mood and Wonderful Pistachios (yes, the pistachios) trust us with podcast ads. Good taste is contagious. Get your free campaign plan here.
PSA: If you’re flying to London next week, you’ll need an ETA before you board. They’re $22 (£16). Each person must apply separately. Details from the UK Government here.
YouTube has announced that it’s launched a podcasts chart. The top 100 is here - it’s weekly, updated every Wednesday. Unlike other podcast charts, the YouTube chart is ranked by watch-time.
YouTube “generally” defines a podcast as a playlist designated as a “podcast” by the creator in the upload process.
Bumper has discovered that the available data goes back to Mar 18, 2025. Joe Rogan has been #1 every week.
It’s a US chart only. The company is “expanding podcast charts to additional regions.”
YouTube has also, quietly, updated the YouTube Podcasts homepage in the US to be editorially curated. It highlights podcasts as square podcast artwork, and editorially curates them into different rails (“Award-winning”, “Music minded”, “In conversation with”, “Gaming and sport”, etc). Viewers in other countries get the older, algorithmic page that contains 16:9 video thumbnails, including many things that aren’t really podcasts. Compare these two screenshots - YouTube Podcasts in the US, and YouTube Podcasts in Australia. This change appears to only be in place in the US.
One of the concerns for our industry highlighted in the Podnews Report Card this year was the YouTube podcasts homepage, with comments that the company “needs to invest in editorial curation to be taken more seriously”.
Spotify announced a change in the way they will display play-counts for podcasts. "To help celebrate growth, plays will be presented as incremental milestones instead of precise figures, beginning once an episode hits 50K plays. Creators will still see their precise numbers in their private dashboards." There's more detail in the Spotify for Creators blog.
The actual definition of a play remains undocumented by Spotify - and by YouTube; but we do know that they are worked out very differently to Apple Podcasts plays. None of the statistics from Apple, Spotify's app, or YouTube are certified under the IAB Podcast Measurement Guidelines.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now!
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Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, SALT, Podscribe, RedCircle, Steve Lack: Audio, Simplecast, Cohost, Audiohook, Resound, audioBoom, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Knucklehead Media Group, Disctopia, Podpage websites, Evergreen Podcasts, We Edit Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Red Seat Ventures, Truefans, Frequency, Jonekiri, Ask Ralph Christian Finance, Podium , The Roost, Storyboard, The Podcast Haven, SoundStack, POW PR, Castbox, Tink Media, ARN's iHeartPodcast Network Aust, Huberman Lab, Compliance Podcast Network, Gilded Audio, Voxtopica, Ausha, Gumball, Podcastpage, Message Heard, Health Podcast Network, Double Elvis Productions, Heartcast Media50, Rhapsody Voices, Rephonic, Ossa Collective, matchmaker.fm, Castos, Wondery, Transistor, Diversion Podcasts, Headliner, Zvook, Sonic Influencer Marketing, Podcast Taxi, Lemonada Media, Blubrry, Oxford Road, Jam Street Media, Optimal Living Daily, Content10x, Hear.Here.Singapore, Podcast Partnership, StreamGuys, Ad Results Media, She Podcasts, Cleanfeed, Adopter Media, Sonix, School of Podcasting, Podigy, Podcast Movement, Lower Street, Revolver Podcasts, Edison Research, Signal Hill Insights
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5min
May 15, 2025Radio Academy ARIAS names Goalhanger Best Audio Brand
Sponsored by RedCircle. Watch out, London! We’ll be at The Podcast Show. Will you? Book a meeting.
In the UK, audio and radio industry awards The ARIAS announced the 2025 winners. The awards are mostly for radio stations; but gold winners included the podcast Dead River from Audio Always for Best Commercial Partnership; and the inaugural UK Audio Brand of the Year 2025 went to podcast company Goalhanger, which produces (among many others) The Rest is Politics with Alastair Campbell (pictured above) and Rory Stewart. Tony Pastor, the company’s co-founder, told us that the award “proves there’s still a huge appetite for long-form, intelligent content delivered in an entertaining way.”
Online radio streamer AccuRadio is seeking Chapter 11 bankruptcy protection after failing to reach agreement with music royalty company SoundExchange. After almost twenty-five years, AccuRadio has paid over $13.5mn in royalties to Sound Exchange..
The popular audio show Twenty Thousand Hertz is coming to YouTube. Dallas Taylor writes: “This is not a video version of the podcast. It is its own thing fully designed for YouTube. The podcast will remain beautifully crafted and story-driven. The YouTube series will complement it by exploring sound in ways that have never been seen before.”
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”
🎵 Story-driven music for podcast creators 🆕 — Music for podcasters, documentarians and those with a story to tell. Thousands of royalty-free tracks composed for narrative use, fast editing and emotive scoring. Get your free 7-day trial today.
YouTube Channel Growth for Podcasters! — Ready to grow your podcast on YouTube? With targeted strategies, you can increase visibility, attract listeners, and turn views into subscribers. Start growing your YouTube Channel Today!
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, Steve Lack: Audio, SALT, Cohost, Resound, audioBoom, Simplecast, Audiohook, RedCircle, Podscribe, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Disctopia, Acast, Evergreen Podcasts, Podpage websites, Knucklehead Media Group, We Edit Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Red Seat Ventures, Gumball, Tink Media, Jonekiri, Huberman Lab, ARN's iHeartPodcast Network Aust, Voxtopica, Compliance Podcast Network, Truefans, POW PR, Castbox, Ask Ralph Christian Finance, Podium , The Podcast Haven, SoundStack, The Roost, Gilded Audio, Frequency, Ausha, Storyboard, Podcastpage, Message Heard, Health Podcast Network, Zvook, Lemonada Media, Wondery, Ossa Collective, Heartcast Media50, Diversion Podcasts, Rephonic, Rhapsody Voices, Sonic Influencer Marketing, Podcast Taxi, Transistor, Castos, Oxford Road, matchmaker.fm, Optimal Living Daily, Double Elvis Productions, Blubrry, Headliner, Jam Street Media, Content10x, Podcast Partnership, Ad Results Media, Hear.Here.Singapore, StreamGuys, Cleanfeed, She Podcasts, Sonix, Lower Street, Revolver Podcasts, Podcast Movement, Podigy, Adopter Media, School of Podcasting, Edison Research, Signal Hill Insights
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3min
May 14, 2025Infinite Dial UK to be unveiled next week
Sponsored by RedCircle. Podcast-curious? Get your free podcast advertising campaign plan.
Edison Research will unveil The Infinite Dial UK 2025 at The Podcast Show in London, it’s been announced. There’ll also be a free webinar on May 29. The study is made to be comparable with Infinite Dial data in other countries, including the US, Australia and New Zealand.
Apple has unveiled new accessibility features coming later in the year. For podcasting, we gained transcripts in Mar 2024, but live captions for other apps will be available with more languages, Live Listen will add captions on a connected Apple Watch, the Personal Voice voice cloning system becomes more natural and quicker to train; a new magnifier app makes it easier to see the screen; and accessibility labels will be visible in the Apple App Store.
An interesting data point as part of some work by Westwood One - 85% of Americans commute to work, but ad buyers are not like the rest of us - the advertising industry only commutes into work 4.2 times a week, rather than the average American who commutes 4.7 times a week. Friday is lowest for everyone. (One for you if you release on Fridays?)
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Free Podcast Growth Workshop 🔥🎧🔥 May 20th — This FREE Podcasting Business School workshop will teach you.. ⭐️FIVE simple strategies to help you grow your podcast without using social media. Show up for live training and Q&A with Adam Schaeuble.
✅ Goal For Your Week: Automate Your SEO Strategy — Grow your podcast audience with SEObot! Automatically create SEO optimized blogs from episodes, boost Google rankings, save time and get more listens. Supports 50 languages.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Resound, Podscribe, Steve Lack: Audio, Audiohook, SALT, Cohost, audioBoom, RedCircle, Simplecast, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Disctopia, We Edit Podcasts, Evergreen Podcasts, Podpage websites, Knucklehead Media Group
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Frequency, Jonekiri, ARN's iHeartPodcast Network Aust, POW PR, Storyboard, Gilded Audio, Truefans, Huberman Lab, Tink Media, Ausha, The Podcast Haven, Ask Ralph Christian Finance, Castbox, Compliance Podcast Network, The Roost, Voxtopica, SoundStack, Podium , Red Seat Ventures, Gumball, Podcastpage, Message Heard, Health Podcast Network, Lemonada Media, Optimal Living Daily, Ossa Collective, Podcast Taxi, Rhapsody Voices, Zvook, matchmaker.fm, Sonic Influencer Marketing, Diversion Podcasts, Transistor, Blubrry, Castos, Headliner, Wondery, Heartcast Media50, Double Elvis Productions, Rephonic, Jam Street Media, Oxford Road, Podcast Partnership, Hear.Here.Singapore, Content10x, Ad Results Media, StreamGuys, She Podcasts, Cleanfeed, School of Podcasting, Revolver Podcasts, Lower Street, Sonix, Adopter Media, Podcast Movement, Podigy, Edison Research, Signal Hill Insights
Our supporters pay for Podnews, so everyone can read it. Join them today.
Image: James Cridland
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6min
May 13, 2025Podcasters win at the 29th Webby Awards
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The Webby Awards ceremony took place last night in New York. Webby Award for Podcast of the Year went to hosts of The MeidasTouch Podcast (above), for “groundbreaking contributions to digital political commentary and cultural advocacy.” We link to all the winners.
iHeartMedia released its Q1/25 earnings. Podcast revenue was $116mn, up 28% year-on-year - representing 14.3% of the company’s total revenue (this time last year, that was 11.3%). The company still has debt of $4.6bn. It plans $150mn of cost savings this year: 10% of those savings will come from the digital audio group (but 65% from the legacy broadcast division). In analysis, Chris Peterson says podcasting is driving the company.
Buzzsprout has integrated its paid subscription tool with Apple Podcasts Subscriptions, making it easier to produce premium or ad-free episodes.
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4min
May 12, 2025Spotify’s play count concerns creators
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There has been an adverse reaction to Spotify’s announcement that it is to add play counts to podcasts on its app - reaction which appears to have taken the company by surprise. Spotify issued a statement on Threads addressing creator concerns, telling creators it “really appreciates the honest discussion”, and that it’ll “share more” on Friday. (The responses are not great.) We don’t, yet, see any play counts published in the app.
Spotify has also been a little more open about how the play statistics are worked out. On an updated page, the company says that “plays” are the: “number of times a Spotify user actively watched or listened to your content on the Spotify app. Plays are only counted once per user per session, so if you play an episode, pause, and resume playing, that counts as one play.” Elsewhere, Spotify points out that plays of trailers or clips are not included.
How different is a “play” on each platform? The Podnews Weekly Review has a total audience size of 185 people on both Spotify and Apple Podcasts over the last 60 days. But, the play count? On Spotify, we’ve had 715 “plays”; but on Apple Podcasts, we’ve had 2,800 “plays” - almost four times as many “plays” from the same audience size. Apple measures any touch of the “play” button - probably explaining Spotify’s example above. (Here’s our overall stats, by the way, for the same time period: 11,817 downloads).
One of the highest pain points in the Podnews Report Card earlier this year was that different platforms don’t measure the same thing. We noted at the time that Spotify for Creators, Apple, and YouTube do not use the IAB standards.
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7min

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