Podnews Daily - podcast industry news

By Podnews LLC

Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short updat... more

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June 20, 2025“Another 374,000 flights” - the cost of adding video
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The yearly environmental effect of Spotify integrating video into its music platform could mean an increase in carbon emissions equivalent to an extra 374,000 flights between Paris and New York, according to a new study. Video is significantly more energy-intensive, says carbon management company Greenly, because screens need to be on and lit, and video uses increased data and processor power.
The study notes that adding video to an audio-only platform means over 50x more carbon emissions every hour. The study only measures Spotify’s music platform, and not podcasting: but video podcasting on Spotify, and on YouTube, will mean additional energy use.
Pocket Casts has added transcripts to its web player. “Some podcasts include their own transcripts which are available to all users. And if they don’t, as a Plus or Patron subscriber, you have access to auto-generated transcripts!” Here is an example from our daily update, showing named voices.
The third biggest news podcast in the UK, Politics Joe has put its video podcast behind a Patreon paywall. The audio version will remain free for all. The company said that its dependence on YouTube was a business risk; and that its audio version was earning twice as much revenue, despite attracting half the audience. The company claims to have attracted 350 paying subscribers in just five days, each paying £8 (US$10.50) per month for access.
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5min
June 19, 2025Podcasts now mainstream in US, UK… and Australia
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The Infinite Dial Australia 2025 was released by Edison Research and CRA, showing that podcasting is now a mainstream media in Australia, joining the US and UK. 52% of Australians listen to a podcast every month, beating the UK (51%), and approaching the US (55%).
The data also shows that more than a third of Australians listen to podcasts in the car, compared with 50% who are music streaming, and 84% listening to the radio.
Meanwhile, the Digital News Report for Australia was also released from the University of Canberra. Among the data held in the report is a chapter on podcasting: 9% of Australians say they use podcasts for news in the past week (that figure rises to 16% for 35-44 year-olds); and among news podcast listeners, 82% say that podcasts help them understand issues better than other types of media; and 59% are willing to pay for news podcasts - the highest figure in the world (the US is at 46%).
Apple Podcasts appears to not be ingesting transcripts for new shows. We’re sure they’ll fix it soon.
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7min
June 18, 2025People “don’t want to just listen”: YouTube’s Mohan
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“Having podcasts hosted on YouTube and having the algorithm find new audiences for you every single day turns out to be really, really powerful, no matter how big of a podcaster you are.” YouTube CEO Neal Mohan spoke with The Ankler CEO and Editor in Chief Janice Min to an invitation-only crowd at Cannes Lions yesterday - where he suggested that video is central to podcasting’s growth. “People actually don’t want to just listen to podcasts, they want to watch podcasts, they want to watch this conversation happening... Video was a really big bet, that turned out to be true.” The full interview will be carried in The Ankler today; Mohan is keynote speaker today on the festival’s main stage.
Using downloads for measurement is a business liability, argues podcast growth company Bumper in a blog post. Downloads are decreasing for many podcasts - yet, downloads are largely disconnected from actual podcast consumption: and technical changes, like Apple varying their automatic podcast downloads algorithm (which they did in mid-2023), represents a risk for any podcast publisher. They, as you might expect, recommend the Bumper Dashboard; but irrespective of that, the argument makes sense.
Talking of the Bumper Dashboard, here’s what the Podnews Weekly Review looks like over the last six months. We’ve seen significantly higher plays in YouTube since tweaking our Headliner template to add captions and chapter points.
PodcastOne has renewed its sales and distribution agreement with A+E Networks. The five shows represent 160mn total downloads.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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5min
June 17, 2025News podcast consumption examined
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The Digital News Report 2025 from the Reuters Institute is being launched as we send today’s update. One part of the data focuses on the changing landscape for news podcasts across countries, looking specifically at the US, UK and Norway to add further context.
The data suggests that YouTube is the main access point for news podcasts in the US - in the country, 15% access a news podcast weekly. One fifth (22%) of their US sample say they saw news or commentary from Joe Rogan in the week after the inauguration (and 14% from Tucker Carlson).
The percentage of weekly news podcast listeners in the UK is half that of the US. Interestingly, in the UK, Goalhanger’s The Rest is Politics is quoted as the #1 news podcast, with Global’s The News Agents at #2 and PoliticsJOE at #3. The BBC only appears at #4 and #5, with Americast beating Newscast.
The winners of the Publisher Podcast Awards 2025 were announced. The podcast of the year went to Political Fix from the Financial Times.
The fiction podcast app Apollo shut down last month, it’s emerged. “We’ve poured our hearts into building a space for fiction podcast lovers”, said the founders in an email, ”and while we’re incredibly proud of what we created, we haven’t been able to grow the listener base enough to sustain the service long-term.”
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Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, POW PR, Huberman Lab, Ausha, ARN's iHeartPodcast Network Aust, SoundStack, Jonekiri, Gilded Audio, The Podcast Haven, The Roost, Gumball, Podium , Storyboard, Ask Ralph Christian Finance, Truefans, Red Seat Ventures, Tink Media, Compliance Podcast Network, Castbox, Frequency, Voxtopica, Podcastpage, Message Heard, Health Podcast Network, Sonic Influencer Marketing, Lemonada Media, Podcast Taxi, Castos, Rephonic, matchmaker.fm, Headliner, Jam Street Media, Oxford Road, Heartcast Media50, Ossa Collective, Transistor, Wondery, Diversion Podcasts, Optimal Living Daily, Rhapsody Voices, Zvook, Blubrry, Double Elvis Productions, Content10x, Podcast Partnership, StreamGuys, Hear.Here.Singapore, Ad Results Media, Cleanfeed, She Podcasts, Podcast Movement, Podigy, Lower Street, Sonix, School of Podcasting, Adopter Media, Revolver Podcasts, Signal Hill Insights, Edison Research
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6min
June 16, 2025Classy new San Diego sports doc
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An innovative new show from Message Heard, COPA90 and iHeartPodcasts launches later this week - San Diego FC: Behind the Flow. It starts as a documentary-style sports podcast, looking behind the scenes at the newest team in Major League Soccer; but the show will then transition into a sports talk show covering the rest of SDFC’s first ever season.
A new, virtual, summit has been announced for Health Podcasting. The Health Podcast Summit will take place on Oct 1-2, with a number of industry leaders as speakers. The summit coincides with Health Literacy Month, and it’s free to register.
Audio monetisation company Audion has released a study showing that adding audio ads in video increases brand recall. Video is often consumed without actively viewing the image, and therefore the audio message in ads reaches both video and audio users.
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6min
June 13, 2025Spotify loses Trevor Noah to SiriusXM
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Spotify has lost one of its big shows. What Now? with Trevor Noah will become a SiriusXM podcast from July 1. The show, announced two years ago, was the first from Spotify not to be an exclusive, and heralded a new strategy for all the company’s podcasts. Noah’s $4mn deal was highlighted as “more equitable” for Spotify than previous content deals for the company. What Now? this week is an interview with Jon Stewart.
The winners of the 2025 Women Podcasters Awards were announced. You can watch a slickly-edited video of the whole event (our Editor appears about seven minutes in). The event returns in November.
JAR Audio has named Libby Liburd’s MUVVAHOOD as the winner of its 2025 Emerging Women in Podcasting Pilot Competition. The UK-based writer and performer takes a hard look at the stigma surrounding single mothers. “Proud single mum with a story to tell — what’s not to like?” said JAR Audio’s Chief Creative Officer, Jen Moss.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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5min
June 12, 2025Spotify supporting Podcasting 2.0 for transcripts
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Spotify is adding podcast transcripts for many shows to its app, and the feature seems to have had a significant roll-out - even the Podnews Weekly Review (here’s what the auto-transcripts look like). Spotify will automatically produce transcripts of shows, but will now let creators upload their own transcripts using the industry-standard VTT or SRT files (which adds time-synching and named speakers). (We’ve yet to get that feature working for our show, though).
If you host your podcast with Spotify for Creators, Spotify now supports publishing those transcripts using open RSS standards - using the Podcasting 2.0 podcast:transcript tag, which is compatible with Apple Podcasts, Pocketcasts, and other apps. Creators will have to opt-in to make them available. It’s the first time that Spotify has supported a new, open, RSS feature like this. So - we thought we’d publish a special show on Spotify for Creators as a test, and while the RSS feed includes the new podcast namespace, sadly transcripts haven’t yet been enabled for our show. But let’s wait and see.
But - will Spotify support ingestion of creator transcripts the other way - using the podcast:transcript standard in the RSS feed from any podcast hosting company? “No timeframe to share at this time!” is the answer from a helpful Spotify spokesperson. That is not a “no”.
Local podcasting could be the next big leap for the industry, says Mathew Passy, writing for Podnews today. “Your neighborhood pizza shop isn’t sponsoring The Daily. But they would support a show with listeners in their delivery zone.”
iHeart Australia’s Corey Layton is given a full interview by Radioinfo. He’s the company’s Head of Audio.
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6min
June 11, 2025“Overblown”: YouTube is not dominating podcasting
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No, YouTube isn’t dominating podcasting, says Paul Riismandel from research company Signal Hill Insights, showing plenty of evidence that the majority of podcast consumers are still using an audio-first platform most often; and that “it’s time to tone down the discourse”.
In April, we shared this data from Podtrac, which appears to back up the point - for consumption, rather than people, YouTube is not #1.
Libsyn has made its Automatic Podcast Ads programmatic advertising available for all podcasters, removing the previous required minimum of 2,000 downloads. The company says that creators have complete control over the categories of ads that run. There’s a revenue calculator to see how much you can earn. Other companies have also dropped minimum requirements.
Tennis stars Venus and Serena Williams are “to launch a video podcast on X”, says AdWeek.
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Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, The Roost, The Podcast Haven, Ausha, Castbox, Red Seat Ventures, Voxtopica, Podium , Jonekiri, POW PR, Tink Media, Huberman Lab, Gilded Audio, Compliance Podcast Network, Truefans, Ask Ralph Christian Finance, Frequency, Gumball, Storyboard, ARN's iHeartPodcast Network Aust, SoundStack, Podcastpage, Message Heard, Health Podcast Network, Lemonada Media, Rhapsody Voices, Podcast Taxi, Blubrry, Rephonic, Oxford Road, Sonic Influencer Marketing, matchmaker.fm, Double Elvis Productions, Heartcast Media50, Zvook, Optimal Living Daily, Transistor, Jam Street Media, Ossa Collective, Castos, Headliner, Wondery, Diversion Podcasts, StreamGuys, Podcast Partnership, Ad Results Media, Content10x, Hear.Here.Singapore, She Podcasts, Cleanfeed, Sonix, Lower Street, Adopter Media, Revolver Podcasts, Podcast Movement, School of Podcasting, Podigy, Edison Research, Signal Hill Insights
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5min
June 10, 2025Apple’s announcements include more for podcasting
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Apple made a number of announcements at WWDC. Among those relevant for us in podcasting:
Apple Podcasts will add a new “enhance dialogue” feature in playback, just like independent apps like Overcast and Pocket Casts have had for some time. The description is “Amplify just the voices in an episode for clearer listening”.
Apple Podcasts will also offer more playback speeds - anything between 0.5x and 3x. More importantly, the app will let you save your preferred speed per show - again, a feature already present in other apps. Overcast’s Marco Arment jokingly reacted by saying “I’m screwed”; but it should be noted that Apple Podcasts still lacks silence-skipping, a key feature of Overcast.
The “Browse” button in Apple Podcasts has been renamed “New”. “Discover the best of what’s new and what’s popular in podcasting”.
The new themeable icons perhaps mean that Apple Podcasts won’t always be “the purple app”. (Probably will be by default, though).
In other audio-related news, newer versions of Apple’s AirPods will be upgraded to add “studio quality audio recording” - good for interviewees who insist on using AirPods to chat with you.
iPadOS 26 will include audio input controls allowing you to choose different microphones for each app.
If you’re listening to a podcast using AirPods while you’re in bed, the audio will pause when you fall asleep.
And finally, there’s an animated now-playing widget for the lock screen, and if we’re really lucky, it might work with podcasts in the future maybe.
Exclusive: Former US Navy Seal Shawn Ryan is working with IRONCLAD on a new audio docuseries due for release later this year. The podcaster, who hosts the Shawn Ryan Show with Cumulus, beat Joe Rogan’s show to #1 for a time last year, and was also contacted by the person suspected of the Las Vegas Cybertruck explosion.
Zeno Media has just been certified for the IAB Podcast Measurement Guidelines v2.2.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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6min
June 09, 2025Promo codes: do they work?
Sponsored by Podscribe. Just Launched: Q2 2025 Podscribe Performance Benchmarks
For the first time ever, see international benchmarks, and the top performing audience segments.
Download the report to learn how to maximize your campaign performance!
Promo codes are almost 5x less effective for attribution than advertising pixels, according to data contained in the Q2 Podscribe Performance Benchmark Report, released today. The data, which includes benchmarks from Germany, France, Australia, the UK and Canada as well as the United States, also suggests that ads don’t work instantly, with around half of conversions happening more than a week after hearing advertising. The report is a free download.
Call Her Daddy’s Alex Cooper is the subject of a Hulu docuseries called Call Her Alex, which Variety says is “fine” but “simplistic”.
Goalhanger show The Rest is Football will be “enhanced” through the 2025 FIFA Club World Cup with official match clips, in a new partnership with DAZN.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
Classifieds - your job or ad here
The Humanities in Medicine Podcast Makes History! — Dr. Michelle K. Watson, host & producer of the Humanities in Medicine Podcast Experience, has become the first podcast in history to have an episode transformed into an NYU museum exhibit on 4/11/25.
Schedule Time with John Wordock — Does your podcast need a tune-up? Is your network not firing on all cylinders? Turn to 20-year pro John Wordock and get advice on content, audience and revenue. All conversations kept confidential.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, SALT, Audiohook, Steve Lack: Audio, RedCircle, Simplecast, Cohost, Podscribe, Resound, audioBoom, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Disctopia, Podpage websites, Acast, Evergreen Podcasts, We Edit Podcasts, Knucklehead Media Group
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Tink Media, The Podcast Haven, Podium , Gumball, Jonekiri, The Roost, Red Seat Ventures, Compliance Podcast Network, Truefans, Ausha, SoundStack, Storyboard, ARN's iHeartPodcast Network Aust, Huberman Lab, Castbox, Gilded Audio, Voxtopica, Ask Ralph Christian Finance, POW PR, Frequency, Podcastpage, Message Heard, Health Podcast Network, Diversion Podcasts, Transistor, Rephonic, Blubrry, Heartcast Media50, Podcast Taxi, Sonic Influencer Marketing, Headliner, Optimal Living Daily, Ossa Collective, Wondery, Lemonada Media, matchmaker.fm, Castos, Oxford Road, Zvook, Rhapsody Voices, Jam Street Media, Double Elvis Productions, Content10x, Ad Results Media, Podcast Partnership, StreamGuys, Hear.Here.Singapore, She Podcasts, Cleanfeed, Revolver Podcasts, School of Podcasting, Lower Street, Podcast Movement, Adopter Media, Podigy, Sonix, Edison Research, Signal Hill Insights
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5min

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