August 27, 2025

More data about your podcast, in one place

4 minutes

Sponsored by Co-Creator by Riverside. Meet Co-Creator by Riverside: turn one recording into clips, captions, show notes, and posts, instantly. AI that understands your content and markets it for you. Create once, publish everywhere.

Exclusive: To help with the tedious job of manually getting consumption data from lots of different platforms, Podstock has launched “Episode 360”, a tool that matches your short-form clips to their parent episodes, to let you easily calculate total reach for your shows, including those social media clips. The tool also pulls listener retention data across Apple, Spotify and YouTube.

Almost half of YouTube podcast users listen to podcasts on YouTube more than they watch them there. That’s one of the surprising pieces of data from The Podcast Landscape, new research by Sounds Profitable (here’s a link to sign up to the webinar). And - while video is comparatively new in Spotify, almost a third of people there say that they watch podcasts on the platform more than listen. “If you are doing a video podcast specifically for YouTube, it better work as an audio podcast,” says Tom Webster: who might have got one of our stickers at Podcast Movement, defining a podcast as “something for your ears when your eyes are busy”.

A new book will be released on Sep 16. The Podcast Pantheon features 101 Podcasts That Changed How We Listen, it’s by Sean Malin. You can pre-order from your local independent bookstore.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

Smarter Podcasting: Making Podcasts Better — Proven tips & success stories to help anyone start, grow, or improve their show from Niall Mackay, founder of Seven Million Bikes Podcasts. A podcast packed with value for any podcaster.
Audyllic.com Video + Audio Radio Quality — Smart watch folder meets radio sound—for audio AND video. Audyllic auto-applies Orban Optimod broadcast mastering. Noise removal, -16 LUFS. WAV + MP3. Professional broadcast quality.

Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Cohost, audioBoom, Audiohook, Resound, Steve Lack: Audio, SALT, RedCircle, Podscribe, PAVE Studios, Simplecast, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Evergreen Podcasts, Podpage websites, Knucklehead Media Group, Disctopia, Acast

Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Truefans, Voxtopica, Jonekiri, Huberman Lab, SoundStack, Red Seat Ventures, The Roost, Ausha, Compliance Podcast Network, The Podcast Haven, Castbox, Tink Media, PodAnalyst, Storyboard, Frequency, ARN's iHeartPodcast Network Aust, Gumball, Ask Ralph Christian Finance, Gilded Audio, Podium , POW PR, Beamly, Message Heard, Health Podcast Network, Rephonic, Oxford Road, Castos, Diversion Podcasts, Jam Street Media, Ossa Collective, Sonic Influencer Marketing, Zvook, Headliner, Wondery, Transistor, Lemonada Media, matchmaker.fm, Double Elvis Productions, Blubrry, Rhapsody Voices, Heartcast Media50, Podcast Taxi, Optimal Living Daily, StreamGuys, Podcast Partnership, Ad Results Media, Hear.Here.Singapore, Content10x, She Podcasts, Cleanfeed, Podigy, Lower Street, Podcast Movement, Sonix, Revolver Podcasts, Adopter Media, School of Podcasting, Signal Hill Insights, Edison Research

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