August 28, 2025

Learn how podcast advertising works

4 minutes

Sponsored by Co-Creator by Riverside. Meet Co-Creator by Riverside: turn one recording into clips, captions, show notes, and posts, instantly. AI that understands your content and markets it for you. Create once, publish everywhere.

Acast has launched the Acast Ads Academy - two courses to gain certification on how podcast advertising works. Those who pass the final exam of either course receive a certification that validates their expertise. The company hopes to train thousands in its first year.

Exclusive: Chartable is going away. We know, you’ve heard this before - but this time, it’s going away for Megaphone customers, who still have access to it. If you’re with Megaphone, you’ll get an email today saying that a) Chartable is to be fully sunset on Dec 8, 2025; b) links are now available to publishers directly in Megaphone. (If you’re still using Chartable SmartLinks, you need to remove them.) There’s a blog post here about links, accompanied by what the landing page looks like (a massive Spotify button, tiny icons for the others), and what the analytics looks like.

Apple’s six radio stations - until now, only available in Apple Music - are to be available on TuneIn (and, by extension, almost every connected device that uses the TuneIn catalog). The on-demand programming appears in Apple Music when searching for artists, and is one of the differentiators of Apple Music vs Spotify and other services.

How brilliant would it be if a search for, say, Taylor Swift in Apple Music also brought up a direct link over to Apple Podcasts to “that” episode of New Heights?

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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