Podnews Daily - podcast industry news

By Podnews LLC

Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short updat... more

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February 06, 2025“Podcast Election” reflected in top shows
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
Edison Podcast Metrics released the top US podcasts for Q4/2024. The “podcast election”’s effect was visible, as Theo Von’s show rose three spots to #5, and Pod Save America rose to #10; conservative talk shows have also done well. Talk Tuah with Hailey Welch debuted at #11: her last show was in mid December focusing on “how to avoid getting cancelled”, just days before her crypto coin crashed in value, and she cancelled herself.
Alphabet, the parent company of Google and YouTube, released its Q4/24 results. The CEO Sundar Pichai said: “YouTube continues to be the leader in streaming watchtime and podcasts” - which many say is the first time podcasts have been mentioned in Google’s financial results. YouTube ads grew 13% to $10.4bn for the quarter (which included the US election).
Transistor has released a new page template for its podcast website tool. These are available free for any podcast, including those hosted on Transistor - here’s an example for us.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, Simplecast, Audiohook, SALT, Steve Lack: Audio, audioBoom, RedCircle, Cohost, Podscribe, Resound, Riverside.fm, Jar Audio, Podchaser, Awesound, Acast, Evergreen Podcasts, Libsyn, Disctopia, We Edit Podcasts, Knucklehead Media Group, Podpage websites
Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Ausha, Jonekiri, PlayPodcast, The Roost, Castbox, Red Seat Ventures, Ask Ralph Christian Finance, Compliance Podcast Network, Storyboard, Huberman Lab, Voxtopica, Tink Media, POW PR, Podium , Truefans, SoundStack, Frequency, The Podcast Haven, ARN's iHeartPodcast Network Aust, Gumball, Deepcast Creator, Gilded Audio, Podcastpage, Message Heard, Health Podcast Network, Ossa Collective, Transistor, Wondery, matchmaker.fm, Zvook, Castos, Lemonada Media, Headliner, Oxford Road, Rephonic, Sonic Influencer Marketing, Rhapsody Voices, Double Elvis Productions, Heartcast Media50, Podcast Taxi, Diversion Podcasts, Blubrry, Optimal Living Daily, Jam Street Media, StreamGuys, Ad Results Media, Podcast Partnership, Content10x, Hear.Here.Singapore, Cleanfeed, She Podcasts, Adopter Media, Lower Street, Sonix, Revolver Podcasts, Podcast Movement, Podigy, School of Podcasting, Edison Research, Signal Hill Insights
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3min
February 05, 2025Spotify’s first full year of profitability
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
Spotify released its Q4/24 financial figures. 2024 was the company’s first full year of profitability (posting net profit of €1.14bn (US $1.18bn). Revenue grew 16% year-on-year to €4.2bn ($4.3bn).
There are now more than 330,000 video podcasts, and 270 million people have streamed one, says the company.
Chris Petersen has also taken a look at the numbers.
A claim we reported on yesterday from the Australian Podcast Report “requires additional context and clarification”, says CRA, the Australian commercial radio industry body, following queries by Podnews. We carry statements from CRA and Triton Digital; and give our own take: not least, CRA gave us quite a different response the first time we asked.
“Music publishers are asking Spotify to remove thousands of unlicensed songs from podcasts on its platform”, reports the Wall Street Journal, claiming the number is around 2,500. The story adds: “Spotify said it reached out to NMPA ... and asked for details, but didn’t receive any response.”
Spotify has always removed shows with whole music tracks, irrespective of licensing. But here’s how you can use commercial music in your show.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience!
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Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, Audiohook, RedCircle, Steve Lack: Audio, audioBoom, Cohost, Podscribe, SALT, Simplecast, Resound, Riverside.fm, Jar Audio, Podchaser, Awesound, Knucklehead Media Group, Acast, Libsyn, Disctopia, Podpage websites, We Edit Podcasts, Evergreen Podcasts
Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, The Roost, Voxtopica, Jonekiri, Ask Ralph Christian Finance, Gilded Audio, Frequency, Truefans, Gumball, ARN's iHeartPodcast Network Aust, Tink Media, Compliance Podcast Network, SoundStack, Deepcast Creator, PlayPodcast, Ausha, Podium , POW PR, Red Seat Ventures, Storyboard, The Podcast Haven, Castbox, Huberman Lab, Podcastpage, Message Heard, Health Podcast Network, Diversion Podcasts, matchmaker.fm, Lemonada Media, Transistor, Podcast Taxi, Rephonic, Optimal Living Daily, Zvook, Rhapsody Voices, Double Elvis Productions, Blubrry, Wondery, Ossa Collective, Castos, Headliner, Oxford Road, Heartcast Media50, Sonic Influencer Marketing, Jam Street Media, Podcast Partnership, Ad Results Media, StreamGuys, Hear.Here.Singapore, Content10x, She Podcasts, Cleanfeed, School of Podcasting, Sonix, Lower Street, Revolver Podcasts, Podcast Movement, Adopter Media, Podigy, Edison Research, Signal Hill Insights
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5min
February 04, 2025One-in-five hours of ad-supported audio is to podcasts
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
Americans listen to audio for almost four hours every day, and almost one-in-five hours listening to ad-supported audio is listening to a podcast. The data is released by Nielsen today in the company’s 2024 Quarterly Audio Report, including data from Edison Research. Commercial radio gets a 67% share of ad-supported audio. For those aged 18-34, podcasts are even more popular, taking up almost a third of all time spent listening to ad-supported audio. Positive numbers, but ones that show how much growth is possible.
48% of 18-34s in Australia listen to podcasts every month, according to new data - and podcast listeners are listening to more shows. The 2024 Australian Podcast Report was released today, released by Australian commercial radio industry body Commercial Radio & Audio.
The report, though, needs to be read with caution, since it relies heavily on data from the Triton Digital Podcast Ranker, which only lists participating publishers. One claim in the press release, quoted by Lizzie Young, CRA’s CEO, is that “63% of podcasts are achieving more than 100,000 average monthly downloads in 2024”. That simply isn’t true: based on our analysis, this number comes from the top 200 participating shows in the ranker (where, for example, in December, 139 of the 200 listed shows achieved more than 100,000 downloads - about 70%.) Most podcasts will achieve significantly less than this. Additionally, the report claims that total average monthly listeners in 2024 increased 8.5% year-on-year, but these are numbers for participating publishers, and as the small print notes, “numbers will increase as new publishers join”. The ABC joined in Dec 2023. The CRA wasn’t able to respond to us by press time.
Other Australian data includes the Deadset Studios PodPoll 2024, released in September.
mowPod Charts is a new replacement to Chartable’s chart ranking tool. “Forever-free”, the tool contains historic data, email notifications, and doesn’t require an account.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, Resound, Podscribe, Steve Lack: Audio, Audiohook, Simplecast, Cohost, audioBoom, RedCircle, SALT, Riverside.fm, Jar Audio, Podchaser, Awesound, Acast, Disctopia, Libsyn, Podpage websites, Knucklehead Media Group, We Edit Podcasts, Evergreen Podcasts
Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Storyboard, ARN's iHeartPodcast Network Aust, POW PR, Deepcast Creator, Voxtopica, Frequency, Compliance Podcast Network, SoundStack, Ask Ralph Christian Finance, Tink Media, Red Seat Ventures, The Roost, Huberman Lab, PlayPodcast, Castbox, Podium , The Podcast Haven, Truefans, Gilded Audio, Jonekiri, Ausha, Gumball, Podcastpage, Message Heard, Health Podcast Network, Ossa Collective, Oxford Road, Rephonic, Heartcast Media50, Sonic Influencer Marketing, Double Elvis Productions, Zvook, Podcast Taxi, Headliner, Optimal Living Daily, Jam Street Media, Diversion Podcasts, Castos, Rhapsody Voices, Transistor, Lemonada Media, matchmaker.fm, Wondery, Blubrry, Podcast Partnership, Hear.Here.Singapore, Content10x, Ad Results Media, StreamGuys, She Podcasts, Cleanfeed, Podigy, Adopter Media, School of Podcasting, Revolver Podcasts, Lower Street, Sonix, Podcast Movement, Edison Research, Signal Hill Insights
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6min
February 03, 2025Adelicious signs one of the UK’s biggest shows
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
One of the UK’s biggest podcasts, Sh**ged Married Annoyed has signed with Adelicious. The show was with Acast, and joins other Avalon shows from Russell Howard and Frank Skinner on the podcast network. The award-winning show has spawned a book, a TV chat show, and had two live arena tours (including selling out Wembley SSE Arena and the O2).
The Podcast Business Journal interviewed Avalon co-founder Jon Thoday and Adelicious MD Andrew Goldsmith last year.
In 2020, podcasting in Türkiye grew faster than anywhere else on Earth. Now, the industry is part of a US $31mn digital audio ad market - and it’s only set to grow further. Rıfat Özcan writes for Podnews today, looking at the rapidly evolving Turkish podcasting ecosystem.
EarBuds today carries International Podcast Recommendations, from Andreea Coscai.
Kast Media’s bankruptcy procedure appears to have got a lot more complicated - the owner of Jim Cornette’s shows, Arcadian Vanguard, is suing Kast Media CEO Colin Thomson and his family members - and also suing LiveOne and PodcastOne. The complaint alleges that $6.9mn of cash went missing; claims that family members received two cars and a $7,665 Cartier watch; and also alleges that this was occurring with PodcastOne’s knowledge. The summons was served on Friday.
The Podcast Business Journal interviewed LiveOne’s Rob Ellin at the time.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience!
Party like it’s 1999, w/o Y2K
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Cohost, audioBoom, Simplecast, Audiohook, Resound, Podscribe, SALT, RedCircle, Steve Lack: Audio, Riverside.fm, Jar Audio, Podchaser, Awesound, We Edit Podcasts, Acast, Disctopia, Podpage websites, Knucklehead Media Group, Libsyn, Evergreen Podcasts
Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Deepcast Creator, Jonekiri, Huberman Lab, Red Seat Ventures, Compliance Podcast Network, Gumball, Ask Ralph Christian Finance, Ausha, The Podcast Haven, ARN's iHeartPodcast Network Aust, The Roost, PlayPodcast, Frequency, Castbox, Storyboard, Tink Media, Gilded Audio, Podium , Truefans, Voxtopica, SoundStack, POW PR, Podcastpage, Message Heard, Health Podcast Network, Diversion Podcasts, Jam Street Media, Blubrry, Lemonada Media, Sonic Influencer Marketing, Rhapsody Voices, Wondery, Oxford Road, Headliner, Optimal Living Daily, matchmaker.fm, Podcast Taxi, Double Elvis Productions, Castos, Ossa Collective, Transistor, Zvook, Rephonic, Heartcast Media50, Podcast Partnership, StreamGuys, Ad Results Media, Hear.Here.Singapore, Content10x, She Podcasts, Cleanfeed, Podigy, Lower Street, Adopter Media, Sonix, School of Podcasting, Revolver Podcasts, Podcast Movement, Signal Hill Insights, Edison Research
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7min
January 31, 2025PodcastOne adds ART19 hosting to its shopping cart
Sponsored by Central Talent Booking. Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more.
PodcastOne is to switch hosting to Amazon’s ART19. It had been using the relatively unknown Nox Solutions as a podcast host. The Podcast Index suggests Nox Solutions hosts around 1,277 shows - 1,077 of which are with PodcastOne and Launchpadone.
Docusign is the latest company with a new sonic logo. In this case, it’s described as a “red thread” that runs through all of Docusign’s marketing (and, we hope, podcast advertising). We’ve a few examples in the press release, and another in our podcast.
SiriusXM shared the company’s 2024 results. “What is working? Well, wouldn’t ya know it… it’s podcasts.” says Chris Peterson, in his analysis of the numbers. He adds that “it’s time for independent publishers to control their own monetization”.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Host your podcast videos the right way! — Video podcasts have the potential to attract millions of viewers and listeners simultaneously. Disctopia allows you to upload podcast videos and automatically add them to your RSS feed - It's Magic!
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Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, Audiohook, audioBoom, Steve Lack: Audio, Simplecast, Cohost, RedCircle, Resound, SALT, Podscribe, Riverside.fm, Jar Audio, Podchaser, Awesound, Disctopia, Libsyn, Acast, Knucklehead Media Group, Evergreen Podcasts, Podpage websites, We Edit Podcasts
Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, ARN's iHeartPodcast Network Aust, Ausha, POW PR, Gilded Audio, The Roost, Jonekiri, Red Seat Ventures, Ask Ralph Christian Finance, Huberman Lab, PlayPodcast, Castbox, Tink Media, Compliance Podcast Network, Truefans, Deepcast Creator, Storyboard, Frequency, SoundStack, The Podcast Haven, Podium , Gumball, Voxtopica, Podcastpage, Message Heard, Health Podcast Network, Castos, Blubrry, Diversion Podcasts, Transistor, Sonic Influencer Marketing, Wondery, Optimal Living Daily, Lemonada Media, Heartcast Media50, Jam Street Media, Podcast Taxi, Double Elvis Productions, Oxford Road, matchmaker.fm, Rhapsody Voices, Headliner, Ossa Collective, Zvook, Rephonic, Hear.Here.Singapore, StreamGuys, Ad Results Media, Podcast Partnership, Content10x, She Podcasts, Cleanfeed, Lower Street, Sonix, Podigy, Podcast Movement, Revolver Podcasts, Adopter Media, School of Podcasting, Edison Research, Signal Hill Insights
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6min
January 30, 2025UK Political Podcast Awards winners
Sponsored by Central Talent Booking. Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more.
The winners of the UK’s Political Podcast Awards were announced. Podcast of the year was Goalhanger’s The Rest is Politics, but Persephonica’s Political Currency and Electoral Dysfunction from Sky News won two awards. Acast shows won the most awards.
Yesterday, we linked to a presentation from German podcast marketers and publishers promoting the benefits of audio-only podcasts. It was in German. Sadly, viele Menschen sind faul und sprechen keine anderen Sprachen. The good news is - it’s now also available in English.
How does Acast market itself to potential advertisers? By podcast advertising, of course. The company has shared a bit of knowledge of how they do it.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Host your podcast videos the right way! — Video podcasts have the potential to attract millions of viewers and listeners simultaneously. Disctopia allows you to upload podcast videos and automatically add them to your RSS feed - It's Magic!
Final Evolutions Sale ENDS TONIGHT — The can't miss podcast industry event of the spring is NEXT WEEK in Chicago, and our last discount sale is going on now...but ends TONIGHT! Book your passes to help shape the future of the industry!
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, RedCircle, SALT, Resound, Simplecast, Audiohook, Podscribe, audioBoom, Steve Lack: Audio, Cohost, Riverside.fm, Jar Audio, Podchaser, Awesound, Acast, We Edit Podcasts, Evergreen Podcasts, Disctopia, Podpage websites, Libsyn, Knucklehead Media Group
Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, ARN's iHeartPodcast Network Aust, PlayPodcast, POW PR, Tink Media, Gilded Audio, The Roost, Truefans, Frequency, Compliance Podcast Network, Gumball, Jonekiri, The Podcast Haven, Ausha, Ask Ralph Christian Finance, Storyboard, Huberman Lab, Red Seat Ventures, Podium , SoundStack, Voxtopica, Deepcast Creator, Castbox, Podcastpage, Message Heard, Health Podcast Network, Castos, Podcast Taxi, Blubrry, Jam Street Media, Diversion Podcasts, Optimal Living Daily, Oxford Road, Rhapsody Voices, Lemonada Media, Heartcast Media50, Zvook, Headliner, Wondery, Double Elvis Productions, Sonic Influencer Marketing, Transistor, matchmaker.fm, Ossa Collective, Rephonic, Hear.Here.Singapore, Ad Results Media, StreamGuys, Podcast Partnership, Content10x, Cleanfeed, She Podcasts, School of Podcasting, Podcast Movement, Lower Street, Revolver Podcasts, Podigy, Adopter Media, Sonix, Edison Research, Signal Hill Insights
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5min
January 29, 2025More listeners than ever to podcasts in US
Sponsored by Central Talent Booking. Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more.
There are more listeners than ever to podcasts in the US, according to new data. The Triton Digital 2024 US Podcast Report also suggests that YouTube continues to be the most “preferred” platform for 33.1% of all podcast listeners, while Apple Podcasts has slumped to a new low: preferred by just 12.2%. The data, which is a free download, also contains more detail about the US Podcast Ranker.
Video podcasts are “not equally sensible and beneficial for all podcasts“. A group of German podcast marketers and publishers have worked together to produce a white paper explaining the benefits of audio-only podcasts. Advantages include better distribution, and monetisation, and audio podcasts have a 150% higher listen-through rate than video podcasts.
There have been a number of layoffs at SiriusXM, impacting the podcast teams and Earwolf. Podnews understands that 100 roles were impacted, representing 2% of the workforce, along with a number of changes to the company’s structure. The CEO Jennifer Witz called it a “profoundly challenging day”. One of those included is Amelia Chappelow, who was Executive Producer at Earwolf.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Host your podcast videos the right way! — Video podcasts have the potential to attract millions of viewers and listeners simultaneously. Disctopia allows you to upload podcast videos and automatically add them to your RSS feed - It's Magic!
Tomorrow is your last chance for Evolutions Sale! — The can't miss podcast industry event of the spring is NEXT WEEK in Chicago, and our last discount sale is going on now...but ends TOMORROW! Book your passes to help shape the future of the industry!
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, Resound, SALT, Steve Lack: Audio, RedCircle, audioBoom, Cohost, Podscribe, Audiohook, Simplecast, Riverside.fm, Jar Audio, Podchaser, Awesound, Acast, Podpage websites, Knucklehead Media Group, Evergreen Podcasts, We Edit Podcasts, Disctopia, Libsyn
Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Ask Ralph Christian Finance, Voxtopica, Compliance Podcast Network, Red Seat Ventures, Jonekiri, The Roost, Castbox, POW PR, Storyboard, ARN's iHeartPodcast Network Aust, PlayPodcast, Ausha, Deepcast Creator, Huberman Lab, Gilded Audio, Tink Media, The Podcast Haven, Frequency, Gumball, Truefans, SoundStack, Podium , Podcastpage, Message Heard, Health Podcast Network, Rhapsody Voices, Double Elvis Productions, Diversion Podcasts, Sonic Influencer Marketing, Optimal Living Daily, Ossa Collective, Jam Street Media, Headliner, Heartcast Media50, Oxford Road, Rephonic, matchmaker.fm, Zvook, Lemonada Media, Transistor, Wondery, Castos, Podcast Taxi, Blubrry, Content10x, StreamGuys, Hear.Here.Singapore, Podcast Partnership, Ad Results Media, She Podcasts, Cleanfeed, Sonix, Adopter Media, Revolver Podcasts, School of Podcasting, Podcast Movement, Podigy, Lower Street, Edison Research, Signal Hill Insights
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6min
January 28, 2025Spotify launch recognition for most-streamed shows
Sponsored by Central Talent Booking. Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more.
Spotify has launched Creator Milestone Awards, which will be given to podcasts that reach particular streaming levels on Spotify. It’s the first time Spotify has publicly revealed streaming numbers for podcasters across the platform. Like YouTube, award recipients will be hand-delivered a physical Spotify plaque.
Gold (500mn+ lifetime streams) includes Joe Rogan, Crime Junkie, Armchair Expert and Last Podcast on the left, but also two German podcasts. One of those, Gemischtes Hack, only has 285 episodes: so each episode has been played an average of 1,750,000 times, just on Spotify. (And even more impressive, when you know there are only about 120mn native German speakers.)
There are 13 Silver (250mn+ lifetime streams) awardees, including Call Her Daddy and The Daily, two Spanish podcasts, one German and one Portuguese.
There are 83 Bronze (100mn+ lifetime streams) awardees. Podcasts in “emerging markets” get Bronze after just 50mn+ lifetime streams.
SiriusXM has pulled its video versions of Alex Cooper’s Call Her Daddy from Spotify along with other Unwell Network shows. The shows will be viewable on YouTube and the SiriusXM app. Cooper posted on Instagram saying that you can watch on YouTube “for free”.
How do you make podcast advertising work better? Don’t make the ads dull and boring. Ads that have emotion or are otherwise interesting can work more than six times better than boring ones, according to a set of research compiled by Westwood One’s Pierre Bouvard. There’s a PDF, a video, and a white paper to download.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now.
Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today!
NORMANITY - The newest must listen AUDIO MUSICAL — Normanity is a satirical interrogation of corporate corruption and the fragility of our aspirations, conducted with quirky humour and real heart. On the Wireless feed on MONDAY! Sing along why dontcha
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Podscribe, Audiohook, Cohost, SALT, Resound, audioBoom, Simplecast, RedCircle, Steve Lack: Audio, Riverside.fm, Jar Audio, Podchaser, Awesound, Acast, Evergreen Podcasts, We Edit Podcasts, Libsyn, Podpage websites, Knucklehead Media Group, Disctopia
Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, ARN's iHeartPodcast Network Aust, The Roost, Ask Ralph Christian Finance, Podium , Truefans, PlayPodcast, SoundStack, Tink Media, Castbox, The Podcast Haven, Compliance Podcast Network, Deepcast Creator, Storyboard, Gilded Audio, Jonekiri, Ausha, POW PR, Frequency, Huberman Lab, Voxtopica, Gumball, Red Seat Ventures, Podcastpage, Message Heard, Health Podcast Network, Wondery, Lemonada Media, Double Elvis Productions, Rephonic, Transistor, Oxford Road, Rhapsody Voices, Castos, Ossa Collective, Jam Street Media, Heartcast Media50, Diversion Podcasts, Podcast Taxi, Blubrry, Zvook, Headliner, Optimal Living Daily, matchmaker.fm, Sonic Influencer Marketing, Podcast Partnership, Ad Results Media, Content10x, StreamGuys, Hear.Here.Singapore, Cleanfeed, She Podcasts, Podcast Movement, School of Podcasting, Revolver Podcasts, Sonix, Adopter Media, Lower Street, Podigy, Edison Research, Signal Hill Insights
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6min
January 27, 2025The best podcast hosting company is…
Sponsored by Central Talent Booking. Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more.
Buzzsprout is the best podcast hosting company, says TechRadar in a review that also gives special credit to Podbean, Libsyn, Captivate and Transistor.
Kamala Harris’s podcast strategy fell way short of Trump’s, says Ashley Carman: Harris didn’t appear to focus on a cohesive list of shows, which didn’t share similar audiences - making it hard to hit the same talking points. The article is in the latest edition of her Bloomberg newsletter, Soundbite.
To support podcast journalism, Podnews has snagged a deal on Ashley Carman’s Soundbite newsletter. You can grab Bloomberg’s Tech Newsletter Bundle at a 25% discount for the first year - which includes Soundbite and others.
The IAB suggests in its 2025 Outlook Study of ad buyers that growth of podcast ad spend will slow this year, and its market share will drop. Total advertising is set to grow by 7.3%; podcasting will just beat that, at 7.4%.
And, in a surprise, S&P Global Market Intelligence suggests that the US podcast industry won’t top $2bn in revenue until 2032. The IAB suggest it hit $1.9bn in 2023.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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January 24, 2025How Apple Podcasts works with podcasts in China
Sponsored by Central Talent Booking. The Guests Your Podcast Needs - From celebrities to experts, Central Talent Booking connects you with the right guests to captivate your listeners. Learn more.
Exclusive: Apple Podcasts has made changes to the way it makes podcasts available in China. Working with podcasters inside China, Podnews has learnt that Apple is now able to remove specific episodes from shows, and that those episodes are hidden from users even if a user tries the RSS feed in the Apple Podcasts app.
As two examples: Lex Fridman has 22 recent shows removed; the Joe Rogan Experience is missing eight recent shows.
We’ve written an availability checker for Apple Podcasts, to understand what is available where. More details in the article.
Evolutions 2025 has announced a set of new speakers for the event in Chicago IL, on Mar 31 - Apr 3. Reflecting video’s part in the podcast space, Evolutions will have a Video Village, presented by YouTube. Use code PODNEWS to save on selected passes.
Podcast studio Filt has announced a reorganisation, including consolidation with Finland’s Suomen Podcastmedia, and the launch of Filt Nordics across Sweden, Denmark, Norway and Finland. The companies are backed by PodX Group.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able?
Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now.
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Simplecast, Resound, Steve Lack: Audio, Cohost, SALT, Podscribe, Audiohook, audioBoom, RedCircle, Riverside.fm, Jar Audio, Podchaser, Awesound, Evergreen Podcasts, Libsyn, We Edit Podcasts, Podpage websites, Acast, Disctopia, Knucklehead Media Group
Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Podium , Compliance Podcast Network, Jonekiri, Huberman Lab, Tink Media, ARN's iHeartPodcast Network Aust, Ausha, The Roost, Voxtopica, The Podcast Haven, Gilded Audio, POW PR, Frequency, Castbox, Red Seat Ventures, PlayPodcast, Truefans, Storyboard, SoundStack, Ask Ralph Christian Finance, Deepcast Creator, Gumball, Podcastpage, Message Heard, Health Podcast Network, Rhapsody Voices, Diversion Podcasts, Lemonada Media, matchmaker.fm, Heartcast Media50, Optimal Living Daily, Jam Street Media, Zvook, Podcast Taxi, Rephonic, Oxford Road, Wondery, Sonic Influencer Marketing, Double Elvis Productions, Ossa Collective, Blubrry, Headliner, Transistor, Castos, Ad Results Media, Podcast Partnership, Content10x, StreamGuys, Hear.Here.Singapore, She Podcasts, Cleanfeed, School of Podcasting, Revolver Podcasts, Lower Street, Sonix, Adopter Media, Podigy, Podcast Movement, Edison Research, Signal Hill Insights
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4min

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