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Podnews Daily - podcast industry and podcasting news episodes

September 02Podcasting in 2026 is “beyond audio”
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Speaking at Radiodays Asia today, Ron Baetiong from Podcast Network Asia highlighted the difficulty of earning revenue from traditional podcasts in the region. 80-90% of media budgets are already allocated, he said; audio podcasts are among the many things fighting for the 10% left. "It's hard to build a business when you're begging for scraps". Instead, he highlighted the opportunities beyond audio: YouTube videos, TikTok's longform podcasts - which even for Philippines-specific shows gets six-figure viewing numbers - and clips; and focusing on integrated branded content rather than ad spots, which is easier to sell. He claims 10x audience figures and significantly higher revenues after refocusing on video.
Also speaking in the same session, Clive Dickens, the CEO of consultancy Meliora, spoke out in favour of premium AI personalities, of the type used by Inception Point AI and others. He suggested that we should stop talking about AI slop - pointing out that humans have been producing human slop for years, giving quiz shows as an example.
In Japan, the #1 podcast, Coten Radio, contains no ads. The history show is paid-for by its listeners, with more than 10,000 listeners paying ¥1,000 (US $6) or more every month; plus around 100 companies who pay ¥50,000 (US $313) or more each month. Naoya Nishiyama from FUBI Inc spoke at Radiodays Asia earlier today; and also shared details of a podcast that the company makes with Japanese Defence Minister Koizumi Shinjirō, 小泉進次郎のポッドキャスト. The Q&A show is an hour long, but is also released as a series of clips for each answer: those clips reach so many more people that they've stopped driving people back to the full episode. "The clips are the show", Nishiyama said.
Podcast Day Asia is tomorrow in Jakarta, Indonesia. The day will be hosted by our Editor.
In the UK, a new creator monetisation platform, Everywhere, has launched. The company has been co-founded by Andy Goldsmith, Mike Wooller and Craig Eastwood, who have worked at Adelicious, Audioboom, DMG, and Global.
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Ask an Agency How They Handle Video and Clips — Finance podcasts are increasingly moving towards video. This guide includes the questions that reveal whether an agency can actually support that shift.
In Conversation: Jad Abumrad & Ashley Carman — Join Talkhouse for a career-spanning conversation between Bloomberg journalist Ashley Carman and Jad Abumrad, host of Radiolab, Dolly Parton's America, and Peabody Award-winner Fela Kuti: Fear No Man.
Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, The Podglomerate, Cloud10, RedCircle, Audiohook, Simplecast, audioBoom, Scicomm Media, Libsyn, PAVE Studios, Podscribe, Magid, Sounds Profitable, Cohost, The Content Creator's Accountant, Jar Podcast Solutions, Awesound, We Edit Podcasts, Acast, Podpage websites
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, Jonekiri, Tink Media, Podium , PodAnalyst, iono.fm, Podium, Locked On Podcast Network, The Podcast Haven, Voxtopica, Compliance Podcast Network, Blubrry, Companion Arts, Red Seat Ventures, Podcast Movement, Hypecast, Ausha, Castbox, POW PR, ARN's iHeartPodcast Network Aust, Frequency, SoundStack, Truefans, Health Podcast Library, CreatorX, Headliner, Rephonic, Rhapsody Voices, Sonic Influencer Marketing, Jam Street Media, Transistor, Diversion Podcasts, Double Elvis Productions, Lemonada Media, Content10x, Podcast Partnership, Cleanfeed, Adopter Media, Podigy, Lower Street, Revolver Podcasts, School of Podcasting, Signal Hill Insights
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5 min
September 01One click to get into 16 podcast directories
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Over 70% of active podcasts aren't in all the podcast directories that they could be. That's the surprise discovery by podcast host Buzzsprout: which has redesigned its directory submissions process to add your podcast to 16 directories in just one click. In the two weeks since launch, the company says that more than 5,200 Buzzsprout podcasts have added at least one directory where they weren’t listed before.
We've a list of all the directories you might want to be in.
East Coast Studio was just celebrating its Cassette Culture podcast's finalist spot in the UK's Independent Podcast Awards, when Spotify pulled the entire podcast from its platform - for ten weeks. Why? Spotify pulls shows with lots of music - even if you have a licence (it's in the terms) - and Spotify's robots disagreed with the music in just one episode of this show, yanking the whole lot. Host Martin Franklin warns us not to rely on one particular platform: and be careful which embedded players you use.
"YouTube did us all a favour", says Dan Granger, discussing the recent changes to its play metric on his LinkedIn page. "It felt like a kick in the pants," he said, but he added "by introducing a fresh load of chaos and confusion into the marketplace, they’re inadvertently proving exactly why we need across-the-board standardized metrics." Meanwhile, Dan Misener suggests that the new YouTube play metric has essentially doubled the numbers, according to data seen by Bumper.
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Watch Season 6 of TMU's The Forefront — Meet the changemakers redefining generosity in The Forefront: Next Gen Generosity, newly relaunched as a video podcast and hosted by Toronto Metropolitan University Chancellor Donette Chin-Loy Chang.
Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, Cloud10, The Podglomerate, Scicomm Media, Simplecast, Libsyn, Cohost, Magid, audioBoom, The Content Creator's Accountant, PAVE Studios, RedCircle, Audiohook, Sounds Profitable, Podscribe, Jar Podcast Solutions, Awesound, We Edit Podcasts, Podpage websites, Acast
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6 min
August 31A big network moves distribution to Flightcast
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In Australia, LiSTNR has partnered with Flightcast to power its podcasting distribution, including video. More than 150 shows will move onto Flightcast, which was launched by Steven Bartlett and Rox Codes in Oct 2025 - it's the company's biggest customer yet. LiSTNR is run by Australia's largest commercial radio company SCA: they currently use Triton's Omny Studio for podcast hosting.
Triton Digital and radio playout provider RCS have announced programmatic audio advertising for broadcast radio: allowing broadcasters to monetise traditional radio advertising with the same automatic, data-driven workflows used in podcasting. The companies are both owned by iHeartMedia, which operates more than 860 radio stations across the US.
Audio internet advertising in Australia grew by 6.6% in FY26, according to new data from IAB Australia. The market grew to AUD $353mn - (US $252mn). Podcast advertising was AUD $40mn (US $29mn) for the quarter ending June 2026, up 13% year-on-year.
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Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, The Podglomerate, Cloud10, Cohost, Simplecast, Magid, Podscribe, Sounds Profitable, Libsyn, Scicomm Media, Audiohook, The Content Creator's Accountant, audioBoom, PAVE Studios, RedCircle, Jar Podcast Solutions, Awesound, We Edit Podcasts, Acast, Podpage websites
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6 min
August 28Keynotes announced for Podcast Movement NYC
Sponsored by Magellan AI. CBC swapped generic trailers for episode-specific promos and nearly tripled conversion, measured by Magellan AI. See how they did it
Podcast Movement announced two keynotes - Tom Webster will give a preview of The Podcast Landscape 2026, while TINK Media's Lauren Passell and Arielle Nissenblatt (above) will explain "WTF is a podcast in 2026". Tickets are available here.
Podcast Movement has also announced it is to celebrate sponsors and attendees with a billboard in Times Square (upload your logo through the Swapcard app); and "podcast newsletter checkups" with beehiiv through the event.
And, Arielle Nissenblatt (who's a licensed NYC Tour Guide) is running a Podcast Walking Tour on the Wednesday - a tour of NYC's Hell's Kitchen neighborhood through the lens of podcasting, storytelling, and New York City history.
Audacy is to close its podcast hosting and monetisation service, Audacy Creator Lab, on Nov 1. Launched as Podcorn in 2019, which was acquired by Audacy for $22.5mn in 2021, the new "Creator Lab" was announced at Podcast Movement Evolutions in Apr 2025 - making some podcasting companies angry at its marketing tactics. It announced YouTube integration this March. There appear to be just 426 shows hosted on Audacy Creator Lab in the Podcast Index, though you could also take part in the Creator Lab Marketplace wherever you were hosted.
The company's website doesn't mention that it's closing yet; and they're still marketing on podcasts: Podscribe reports that Audacy Creator Lab has advertised on 52 shows since Monday.
A new website builder called Podspun has released a significant update. The tool creates a website from your podcast - but also your social media as well, to keep it fresh. The websites are also built to be visible in AI search as well as traditional SEO.
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Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, Red Seat Ventures, Castbox, POW PR, Hypecast, Podium , Jonekiri, Ausha, Podium, SoundStack, Locked On Podcast Network, iono.fm, Podcast Movement, Voxtopica, Blubrry, Truefans, Frequency, Tink Media, Compliance Podcast Network, Companion Arts, PodAnalyst, ARN's iHeartPodcast Network Aust, The Podcast Haven, Health Podcast Library, Headliner, Rhapsody Voices, Sonic Influencer Marketing, Diversion Podcasts, Transistor, CreatorX, Rephonic, Jam Street Media, Lemonada Media, Double Elvis Productions, Podcast Partnership, Content10x, Cleanfeed, Adopter Media, Podigy, School of Podcasting, Revolver Podcasts, Lower Street, Signal Hill Insights
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5 min
August 27Building in public: Podsqueeze
Sponsored by Magellan AI. When CBC hosts guested on other podcasts, those appearances converted at around 13%, tracked by Magellan AI. Read their story
Building in public: the founders of Podsqueeze appeared on Jason Cohen's Smart Bear Live, and on his YouTube channel alongside the founder of Castos Craig Hewitt, in a workshop discussing how the company's growth has plateaued, and what they might want to do to continue growing. It's a helpful (and honest) view about producing tools for podcasting.
This tap has been turned back on... on Monday, we covered The Parent Tap being wrongly kicked off YouTube, and an automated review almost instantly being denied. YouTube has now reinstated the channel, saying "after taking another look, we can confirm that it is not in violation of our Terms of Service".
Threads is experimenting with a new interface to share podcast episodes - using a word-by-word transcript. It looks nice; these appear to be tests that aren't yet available to most users.
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4 min
August 26July’s top podcast ad spender
Sponsored by Magellan AI. Join Magellan AI and Sounds Profitable on September 10th to unpack Q2 measurement trends across the podcast market. Register for the webinar
Quince is buying more podcast ads than anyone else, says Magellan AI - spending $7.5mn in July. BetterHelp and Amazon spent around $5.4mn. Meanwhile, Hero Bread, Accenture and Lululemon were the biggest movers and shakers. Magellan AI has a free webinar on Sep 10.
Crooked Media has acquired the FiveThirtyEight politics podcast - kind of. Its founder Nate Silver sold the brand to Disney; but was laid off in 2023. The podcast podfaded in March 2025 along with the website. Variety reports that the new show will be named Still Counting, and will feature the former hosts and data journalists.
Podcast Movement NYC's Swapcard is up and running; so if you've already bought your tickets, you'll be able to log in and make connections.
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6 min
August 25Podcast Movement NYC releases full schedule
Sponsored by Magellan AI. Trees.com used to burst audio spend in-season, then drop it to zero. Magellan AI helped it stay always-on for the first time. See how they scaled
The full schedule for Podcast Movement NYC has been published on the website. There are announcements still to come for the keynote sessions. We're told that the event will be using Swapcard, as previous years, so you'll have an app to plan it all. Tickets are still available.
Podbean podcasters were given a shock this week, as the company rolled out new filters to its download analytics "designed to identify and filter AI and crawler-related traffic" - but the change marked all downloads from Apple Podcasts as invalid, causing a significant decrease in reported numbers to its customers. Podnews has seen data from some podcasts showing hundreds of plays on Apple Podcasts Connect, but apparently zero downloads to Apple Podcasts in Podbean's analytics dashboard during the same time period. One support email says: "We recently pushed an update to mitigate disingenuous traffic from accessing podcasts on our side. Unfortunately, this inadvertently also affected the genuine traffic reporting. It has been advised that we rolled back our current update." If a rollback has happened, no change has been visible in the numbers as yet.
Podbean is certified compliant with IAB Podcast Measurement Guidelines v2.2, and was last certified in January. However, it seems that a company is able to significantly change its podcast measurement toolset without affecting its published IAB Tech Lab certification.
RØDE released the DS3, a new desktop studio arm. It's capable of holding a microphone weighing 1.5kg, and doesn't need a desk clamp.
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5 min
August 24Turned off: YouTube suddenly pulls podcast
Sponsored by Magellan AI. Trees.com used Magellan AI to cut waste and lift audio efficiency 96% year over year. See how they did it
Top 10 parenting podcast The Parent Tap has been suddenly pulled from YouTube - apparently by an automated tool. With no strikes or warnings, the show was permanently pulled on August 14th, accusing the channel of trying to circumvent a ban: a ban that the channel owner says simply didn't happen. An attempt to appeal the closure was knocked back almost instantly by YouTube, using an automated template. Ryan McDonough, the channel's owner, has opened a petition; and told Podnews: "I poured my heart and soul into building this channel from scratch. In 4 short months, I went from zero to 2.3k subscribers and over 50,000 views with a 150 video catalog. Having all of that wiped out overnight by an automated system is a gut-punch that keeps punching. The fact that I can't reach a human and have literally no idea how this happened is completely beyond comprehension." His show continues on open RSS.
Fictional TV shows like Only Murders In The Building are giving an image of podcasting that is "at best, a crude simplification, and at worst, a fantasy flatly incompatible with the physics of sound", says a new academic study conducted by Spanish researchers. Writing for Podnews today, one of the authors, Maria Fitó Carreras, says don't believe everything you see on television - and, for the value of the craft, don't let others either.
Bloomberg is suggesting that YouTube is not happy about creators who are also posting videos on Netflix. YouTube is apparently less likely to promote these shows, will exclude creators from major brand campaign revenue, and may offer "millions of dollars" to retain first-view exclusivity. Tubefilter reports on Bloomberg's paid story; YouTube is said to be reluctant to pay for content, and doesn't want to appear to show favouritism to some creators over others.
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7 min
August 21Good news - the power is with us in podcasting
Sponsored by Magellan AI. Smarter signals, smarter podcast decisions. See how in Beyond the Buy, from Magellan AI and True Native Media. Download the guide
The power is in our hands, says Losh Moodaley in an eagerly-anticipated new article for Podnews. Power might be being consolidated by the platforms that control distribution - and it's especially the case for podcasting's middle-class - but the good news is that there are ways to gain economic leverage and own many parts of the relationships needed for podcasting, she says.
It's nice to read good news at the end of this week. So let's have some more.
Good news for video podcasters from Apple Podcasts: they shared early results from three shows that have begun distributing video via HLS on the platform. TED's How to Be a Better Human (Acast) saw its unique audience on Apple Podcasts grow 93%, and new follows on Apple Podcasts have increased 113%. Toni and Ryan (Acast) saw unique audience grow by nearly 40%, and new follows are up 68%. And The MeatEater Podcast (Omny Studio) saw new follows up 151%, while "32% of non-follows who watched the video went on to follow the show within a week".
Great news for Audacy, which has announced a strategic partnership with The MeidasTouch Network, including one of the biggest podcasts in the US. The shows will join Audacy on Sep 1: Audacy becomes exclusive audio partner for sales and distribution. Audacy has also signed Dumb Blonde, partnering with creator and #1 New York Times bestselling author Alisa “Bunnie Xo” DeFord - another top 50 podcast.
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Gold supporters: Buzzsprout, Mowpod, Beehiiv, The $100 MBA, Podbean, Cloud10, The Podglomerate, Simplecast, Magid, The Content Creator's Accountant, audioBoom, Libsyn, Sounds Profitable, PAVE Studios, Audiohook, Scicomm Media, RedCircle, Cohost, Podscribe, Jar Podcast Solutions, Awesound, Acast, Podpage websites, We Edit Podcasts
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6 min
August 20Who’s flying this thing: publishers, or ad-tech?
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"Should a publisher’s commercial decisions be honored by the technology they pay for?" Flightpath is shipping a tool today called Automation Playbooks, a new tool to combat what it calls unreliable ad delivery from podcast ad-tech partners. The tool logs in regularly to check all campaigns against delivery, and to make changes to live orders. The release quotes one frustrated Head of Revenue at a podcast network: "Being asked to re-flight thousands of orders by hand is not a viable solution to a problem we did not create."
Flightpath has also published an open letter from its co-founders. Titled "We are not going to sit this one out", the piece highlights recent changes by one "major technology platform", which has "turned a major upgrade of their systems into a five alarm fire for their publishers." Some, the company says, are at risk of losing as much as 50% of revenue on currently running orders, and the post promises that Flightpath will speak up and lend full support to affected publishers.
You can contact Flightpath directly; but to maintain confidentiality, you can also share your story and experiences through us: [email protected]. We would suggest that the industry isn't well served by sitting on our hands and trying not to rock the boat. If we're being given a rough sea, then it's all hands on deck.
YouTube has added more explanation about the change to "views" and "engaged views". An "auto-play" on the homepage (when you hover over a video) will now be counted as a view if it starts playing - and an "engaged view" if it keeps playing "for some amount of seconds". (For us to note - there's no audio playing when this happens. It it works with your eyes closed...)
Additionally, YouTube's Rene Ritchie adds: "I've heard some people say it previously took 30 seconds for a view to be counted. And that's simply not the case. YouTube doesn't specify exactly how many seconds, because it can vary across surfaces. YouTube also doesn't want anyone focusing on gaming the metric: just making the most satisfying experience possible for viewers." YouTube were a participant in the AMP Accords, which "with no dissenting votes" defined a play as "30 seconds of content played". So... wtf?
"The previous definition of a view will now be called an 'engaged view'", says YouTube in its announcement. But even for long-form videos, these numbers are actually not the same. You can compare both the existing "views" and "engaged views" numbers in YouTube Studio - and when we did that for our tiny YouTube channel, the numbers were different. Michael Paretsky from Podstock analyzed 300,000 YouTube podcast episodes to discover that "engaged views" is 7% lower than the existing "view" count; and for some shows, there was much more of a significant difference. "For some shows, this change will be a rounding error. For others, it could be a major commercial event," he said.
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