Podnews Daily - podcast industry news

By Podnews LLC

Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short updat... more

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October 21, 2025The first ranker for podcasts where the ads really work
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Advertisers aren’t (just?) looking for big audiences and big download numbers. Oxford Road suggests that they’re actually looking for advertising that works: and have published ORBIT: the first podcast ranker measured by ad performance, based on $1.6bn of advertising spend. CEO Dan Granger: “For 15 years, marketers have been making decisions without this data. That changes today.”
Interestingly, only one show appears in both ORBIT and the Edison Top 50 US podcasts: SiriusXM’s Megyn Kelly Show.
Want to win a Golden Globe award for your podcast? It’ll cost you. In a report behind a registration wall, Status has got hold of a deck from Penske Media, which it claims promotes a “Variety Creative Impact Award” for sale at $75,000 to help get your name in front of the judges; or just $35,000 will reportedly get you a glowing interview in Variety and “social amplification”. Both Variety and the Golden Globes are owned by Penske Media; the eligibility list, including Joe Rogan, Megyn Kelly, Ben Shapiro and Tucker Carlson, is seemingly based on audience reach.
A significant failure on Amazon Web Services led to fifteen hours of disruption to a number of services hosted at us-east-1, including some podcast hosting companies. Amazon systems deliver 63% of all podcast episodes.
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Podcast/Newsletter Content Flywheel(FREE Workshop) — This FREE 60 minute Podcasting Business School virtual workshop will teach you how to turn podcast episodes into high value newsletters and social media posts. Join us on Oct 29th or Nov 4th!
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Crew Collective: Space + Storytelling — A podcast about the wild, weird, and deeply human side of cosmic storytelling. Available now.
Smarter Video Strategies for Brands [Free Event] — Carly Baker from HubSpot joins us to share how to build a video strategy that drives maximum return — focusing on impact, distribution, and real results, not just views. Join us on October 29 at 12pm.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, SALT, Audiohook, Steve Lack: Audio, RedCircle, Podscribe, PAVE Studios, Simplecast, audioBoom, Cohost, Resound, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Disctopia, Knucklehead Media Group, We Edit Podcasts, Podpage websites, Evergreen Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Frequency, Ausha, Ask Ralph Christian Finance, Castbox, Compliance Podcast Network, Tink Media, Storyboard, Voxtopica, Jonekiri, Red Seat Ventures, Podium , Gilded Audio, Truefans, The Podcast Haven, Gumball, SoundStack, PodAnalyst, The Roost, Huberman Lab, POW PR, ARN's iHeartPodcast Network Aust, Beamly, Message Heard, Health Podcast Network, Ossa Collective, Wondery, matchmaker.fm, Headliner, Rhapsody Voices, Heartcast Media50, Diversion Podcasts, Sonic Influencer Marketing, Jam Street Media, Double Elvis Productions, Blubrry, Optimal Living Daily, Rephonic, Zvook, Transistor, Podcast Taxi, Lemonada Media, Castos, Oxford Road, Content10x, Ad Results Media, Hear.Here.Singapore, StreamGuys, Podcast Partnership, Cleanfeed, She Podcasts, Podcast Movement, Revolver Podcasts, Lower Street, Podigy, Adopter Media, Sonix, School of Podcasting, Edison Research, Signal Hill Insights
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October 20, 2025Trebble launches reliable AI podcast editing tool
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Trebble has launched a new, “reliable AI editing tool”, called DeepCut. The tool can be personalised to specific podcasts; and can be given natural language instructions. An optional upgrade, Safe Cut, can be used to automatically make edits that sound natural. The company, which is more than twelve years old, has also had a makeover: a new logo and website.
Edison Research released the Top 50 Podcasts in the US for Q3 2025, from Edison Podcast Metrics. The survey-based data lists all shows and was continuously collected in July, August and September. The Charlie Kirk Show jumped to #17, while The Meidas Touch Podcast also entered the top 20 for the first time.
The Black Podcasting Awards celebrated its 2025 winners in a first-ever in-person ceremony. Anna DeShawn earned four honors; Lisa Woolfork, Dominic Lawson and the We Sound Crazy Podcast got three. We’ve a full list.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, Steve Lack: Audio, audioBoom, Resound, Cohost, Audiohook, SALT, Podscribe, Simplecast, RedCircle, PAVE Studios, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Evergreen Podcasts, Acast, Knucklehead Media Group, We Edit Podcasts, Disctopia
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Storyboard, Gumball, Tink Media, Ask Ralph Christian Finance, Compliance Podcast Network, Podium , Huberman Lab, PodAnalyst, ARN's iHeartPodcast Network Aust, Frequency, Truefans, Voxtopica, Ausha, SoundStack, Red Seat Ventures, Castbox, Jonekiri, POW PR, The Podcast Haven, Gilded Audio, The Roost, Beamly, Message Heard, Health Podcast Network, matchmaker.fm, Blubrry, Lemonada Media, Headliner, Podcast Taxi, Double Elvis Productions, Zvook, Diversion Podcasts, Transistor, Heartcast Media50, Wondery, Oxford Road, Rephonic, Sonic Influencer Marketing, Rhapsody Voices, Jam Street Media, Ossa Collective, Castos, Optimal Living Daily, StreamGuys, Hear.Here.Singapore, Ad Results Media, Content10x, Podcast Partnership, She Podcasts, Cleanfeed, Podigy, Adopter Media, Lower Street, Revolver Podcasts, Sonix, Podcast Movement, School of Podcasting, Signal Hill Insights, Edison Research
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6min
October 17, 2025No bull: Lower Street launches video production service
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Lower Street has launched a video podcast production service. The founder and CEO Harry Morton announced the company’s approach in a video - filmed sitting in a field with three cows, seemingly in the pursuit of a metaphor about yoghurt. The company’s philosophy is that a video podcast shouldn’t just be a repurposed audio recording; we suspect it’s also learnt that Shure SM7Bs should ideally be kept away from Aberdeen Angus dairy cattle. You can watch the a-moo-sing video over here.
The winners of the UK’s Independent Podcast Awards were announced. Podcast of the year went to kids show Shelly & The Can-Do Kids. Our list of the winners reveals that Acast hosts almost half of them.
YouTube’s Steve McLendon spoke at SXSW Sydney today, highlighting two features that he suggests are great for podcasters - collaborations, which are good to work with other creators; and episode title A/B testing. (Fun-fact: you can actually test three titles, but we guess A/B/C testing sounds weird).
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Crew Collective: Space + Storytelling — A podcast about the wild, weird, and deeply human side of cosmic storytelling. Available now.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, Simplecast, Podscribe, Resound, Steve Lack: Audio, RedCircle, Audiohook, audioBoom, PAVE Studios, SALT, Cohost, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, We Edit Podcasts, Evergreen Podcasts, Acast, Disctopia, Podpage websites
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, POW PR, ARN's iHeartPodcast Network Aust, Jonekiri, Ask Ralph Christian Finance, Gilded Audio, Red Seat Ventures, Castbox, Huberman Lab, PodAnalyst, Truefans, Ausha, Storyboard, The Roost, SoundStack, Compliance Podcast Network, Frequency, The Podcast Haven, Gumball, Tink Media, Podium , Voxtopica, Beamly, Message Heard, Health Podcast Network, Sonic Influencer Marketing, Diversion Podcasts, Transistor, Zvook, Headliner, Double Elvis Productions, Blubrry, Oxford Road, matchmaker.fm, Podcast Taxi, Rhapsody Voices, Rephonic, Lemonada Media, Optimal Living Daily, Ossa Collective, Castos, Heartcast Media50, Wondery, Jam Street Media, Content10x, StreamGuys, Podcast Partnership, Ad Results Media, Hear.Here.Singapore, Cleanfeed, She Podcasts, Adopter Media, Podigy, School of Podcasting, Sonix, Podcast Movement, Revolver Podcasts, Lower Street, Edison Research, Signal Hill Insights
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4min
October 16, 2025400 UK audio businesses ask for recognition
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Over 400 UK podcasting and audio businesses have signed an open letter to the UK government demanding recognition in the Creative Industries Strategy, which could lead to funding for IP development or access to tax relief. The letter was issued by AudioUK, who also announced that the UK’s DCMS has committed to commissioning a research study to measure key data across the podcast and audio industry.
Edison Research has been acquired by market and survey research firm SSRS. The acquisition includes the entire Edison Research team. Edison’s Larry Rosin describes SSRS as “a great and extremely like-minded research company”, which “shares Edison’s commitment to research rigor and great people”.
Spotify has done another deal for its video podcasts - The Ringer’s shows will be available on Samsung TV Plus. The shows, which will also be on Netflix, are coming off YouTube early next year. (The graphic from Samsung says “only on Samsung TV Plus”, but this is not an exclusive).
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Subscribe to Tales For Life — Tales for Life explores the timeless lessons and insights from folktales across the world. Join us as we journey through the magical and meaningful world of folk and fairy tales.
Get the App → — Join Thousands Upgrading Their Podcast Game - Auditory is becoming the go-to podcast player for listeners who want more. Don’t miss out.
Crew Collective: Space + Storytelling — A podcast about the wild, weird, and deeply human side of cosmic storytelling. Available now.
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, Resound, Cohost, SALT, audioBoom, RedCircle, Steve Lack: Audio, Simplecast, Audiohook, PAVE Studios, Podscribe, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Evergreen Podcasts, Disctopia, Knucklehead Media Group, Acast, We Edit Podcasts, Podpage websites
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, The Podcast Haven, Red Seat Ventures, The Roost, SoundStack, Storyboard, ARN's iHeartPodcast Network Aust, Jonekiri, Truefans, Ausha, Castbox, Tink Media, PodAnalyst, Gumball, Gilded Audio, Ask Ralph Christian Finance, Frequency, POW PR, Huberman Lab, Voxtopica, Podium , Compliance Podcast Network, Beamly, Message Heard, Health Podcast Network, Zvook, Transistor, Jam Street Media, Headliner, matchmaker.fm, Rephonic, Rhapsody Voices, Blubrry, Lemonada Media, Oxford Road, Diversion Podcasts, Sonic Influencer Marketing, Ossa Collective, Heartcast Media50, Podcast Taxi, Castos, Optimal Living Daily, Wondery, Double Elvis Productions, Content10x, Ad Results Media, Hear.Here.Singapore, Podcast Partnership, StreamGuys, She Podcasts, Cleanfeed, School of Podcasting, Adopter Media, Podigy, Podcast Movement, Lower Street, Sonix, Revolver Podcasts, Edison Research, Signal Hill Insights
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6min
October 15, 2025Spotify-owned podcasts to be on Netflix
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Spotify and Netflix have announced a partnership to deliver a selection of Spotify’s top video podcasts to Netflix. The deal starts in early 2026, in the US only.
Full video of those shows will be removed from YouTube - and will be available only on Spotify and Netflix. YouTube still gets clips; while audio versions of the podcasts will remain available across platforms.
The selected shows are all owned by Spotify; Joe Rogan isn’t among them.
Writing in Vulture, Nick Quah suggests it’s “a kind of mutual defense pact” against YouTube. Writing in /r/billsimmons, fans call this “lame”, “stupid”, and “dumb”; however some point out that the low production values of these shows (many of which are simply recorded Zoom calls) will look negatively different to others on Netflix.
Curiously, these Spotify shows are the first video podcasts to make it to Netflix - beating Netflix’s own video podcasts. The Wednesday Season 2 Official Woecast, which was launched in August and is made by Netflix, is available in video form on Spotify and Netflix’s competitor, YouTube. It isn’t, however, available on Netflix. 🤔
The Signal Awards announced the winners for its fourth annual awards. The podcast company of the year went to iHeartPodcasts.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Simplecast, SALT, RedCircle, audioBoom, Podscribe, PAVE Studios, Steve Lack: Audio, Cohost, Resound, Audiohook, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Acast, Knucklehead Media Group, Disctopia, Evergreen Podcasts, We Edit Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, POW PR, Compliance Podcast Network, Gilded Audio, Red Seat Ventures, Huberman Lab, SoundStack, Jonekiri, Frequency, Gumball, ARN's iHeartPodcast Network Aust, Ausha, Ask Ralph Christian Finance, Castbox, The Roost, The Podcast Haven, Tink Media, Podium , Voxtopica, Truefans, Storyboard, PodAnalyst, Beamly, Message Heard, Health Podcast Network, Wondery, Diversion Podcasts, Jam Street Media, Zvook, Ossa Collective, Rephonic, Castos, Optimal Living Daily, Transistor, Blubrry, Sonic Influencer Marketing, Lemonada Media, Oxford Road, Heartcast Media50, Podcast Taxi, Rhapsody Voices, Headliner, matchmaker.fm, Double Elvis Productions, Hear.Here.Singapore, Ad Results Media, Podcast Partnership, StreamGuys, Content10x, She Podcasts, Cleanfeed, Lower Street, Podigy, School of Podcasting, Podcast Movement, Adopter Media, Sonix, Revolver Podcasts, Edison Research, Signal Hill Insights
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5min
October 14, 2025Apple Podcasts launches “Creators we love” down under
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Just in time for SXSW Sydney, Apple Podcasts has launched “Creators We Love” in Australia. The editorial team “curates and celebrates creators who are changing the way stories are told and shared”, and highlight Toni Lodge & Ryan Jon; mental health advocates Hugh, Josh and Ryan of The Imperfects; Shameless Media's Annabelle Lee; sports commentator Marlee Silva; and parenting creators Gemma Pranita and Kate Reeves. The full list - including previous recipients in the US, UK and Canada - is posted on Apple Podcasts from today.
People don’t really understand AI, says Sam Bhattacharyya, writing for Podnews today. (He has an AI research background). In the article, he explains how tools like ChatGPT work, how terrible they are for creation, and how AI can actually benefit us.
Meanwhile, “the secret ingredient in every great podcast remains the same: a real human voice with something to say.” So says Steven Goldstein after testing a set of AI-generated podcasts with college students.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Crew Collective: Space + Storytelling — A podcast about the wild, weird, and deeply human side of cosmic storytelling. Available now.
On His Majesty's Secret and Superb Spy Services — A chaotic audio sitcom following a washed-up spy, a reluctant gig worker, and the delusional Duchess of Clapham - joining forces to run London's most bargain-bin intelligence agency. Out now!
Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Steve Lack: Audio, audioBoom, PAVE Studios, Cohost, Resound, SALT, Podscribe, Simplecast, RedCircle, Audiohook, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Podpage websites, Evergreen Podcasts, We Edit Podcasts, Disctopia, Knucklehead Media Group
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Truefans, Huberman Lab, Frequency, Castbox, ARN's iHeartPodcast Network Aust, Red Seat Ventures, Gilded Audio, The Podcast Haven, Voxtopica, Tink Media, SoundStack, Gumball, Ask Ralph Christian Finance, Podium , Jonekiri, Compliance Podcast Network, The Roost, Storyboard, Ausha, PodAnalyst, POW PR, Beamly, Message Heard, Health Podcast Network, Rephonic, Double Elvis Productions, Headliner, Transistor, Rhapsody Voices, Blubrry, Ossa Collective, Zvook, Jam Street Media, Lemonada Media, matchmaker.fm, Diversion Podcasts, Castos, Wondery, Optimal Living Daily, Oxford Road, Podcast Taxi, Sonic Influencer Marketing, Heartcast Media50, Content10x, Podcast Partnership, Hear.Here.Singapore, StreamGuys, Ad Results Media, Cleanfeed, She Podcasts, School of Podcasting, Sonix, Revolver Podcasts, Podcast Movement, Adopter Media, Lower Street, Podigy, Signal Hill Insights, Edison Research
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5min
October 13, 2025OMG, the last WTF drops today
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Today is the last episode of WTF with Marc Maron. We reported back in June that he was to end the show; he is the subject of a New York Times feature today, a focus in The Guardian, and - we’re sure - plenty more. For his final episode, number 1,686, Marc travels to Washington DC, for a second conversation with former President Barack Obama - who’s quite a fan.
The Shawn Ryan Show, one of the US’s top 50 podcasts, has signed with Daylight Media. The show was with Cumulus Media, and last month the Wall Street Journal suggested the deal could be worth $10mn. Daylight Media is an expansion of QCODE.
Shawn Ryan got a focus in the Wall Street Journal over the weekend.
In Australia, Jetpak Media, a creator representation house and media publisher, has been launched by former Spotify and ARN executive Kai Battaglene.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Work With John Wordock In 2026 — Planning for 2026? John Wordock is available to help your podcast team. Award-winner. Revenue-minded. Content leader at WSJ Podcasts and Cumulus Podcast Network. Book a confidential meeting today.
Crew Collective: Space + Storytelling — A podcast about the wild, weird, and deeply human side of cosmic storytelling. Available now.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, audioBoom, Audiohook, RedCircle, Podscribe, Cohost, Steve Lack: Audio, Resound, SALT, Simplecast, PAVE Studios, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Evergreen Podcasts, Knucklehead Media Group, Disctopia, We Edit Podcasts, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Jonekiri, Truefans, Gilded Audio, Frequency, The Roost, The Podcast Haven, Gumball, SoundStack, Red Seat Ventures, Storyboard, PodAnalyst, Voxtopica, Ask Ralph Christian Finance, Ausha, ARN's iHeartPodcast Network Aust, Compliance Podcast Network, POW PR, Castbox, Huberman Lab, Tink Media, Podium , Beamly, Message Heard, Health Podcast Network, Ossa Collective, Rhapsody Voices, matchmaker.fm, Castos, Rephonic, Jam Street Media, Wondery, Podcast Taxi, Heartcast Media50, Sonic Influencer Marketing, Headliner, Lemonada Media, Double Elvis Productions, Optimal Living Daily, Transistor, Zvook, Diversion Podcasts, Oxford Road, Blubrry, Hear.Here.Singapore, Podcast Partnership, Ad Results Media, Content10x, StreamGuys, She Podcasts, Cleanfeed, Podigy, Lower Street, Revolver Podcasts, School of Podcasting, Adopter Media, Sonix, Podcast Movement, Edison Research, Signal Hill Insights
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5min
October 10, 2025The ad-free shows in Apple Podcasts - who pays?
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Apple Podcasts is promoting some shows as “ad-free in October” - but Podnews has learnt that publishers are not being compensated for the lack of revenue. Affected publishers include public radio stations, who have already seen significant funding cuts this year. Our full report looks at other podcast platforms offering ad-free shows; and Taylor Swift’s argument in 2015 with the company, about who should be paying.
Podcasting creates a unique one-on-one connection between hosts and listeners - a parasocial relationship, amplified by the rhythm and proximity of podcasting. So, will AI break this trust? Alberto Betella from RSS.com, suggests that AI voices can be trusted, as long as they use the right prosodic cues - and they’re used responsibly. Meanwhile, Tom Webster from Sounds Profitable writes that AI-performed ads may unlock significant new revenue.
Transistor has released a free podcast episode art generator, which uses your podcast feed to help make episodes. You can use it wherever you’re hosted. Justin uses it for his Build your Saas podcast.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Audiohook, RedCircle, PAVE Studios, Resound, Podscribe, audioBoom, Simplecast, SALT, Steve Lack: Audio, Cohost, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Acast, Podpage websites, We Edit Podcasts, Disctopia, Evergreen Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, ARN's iHeartPodcast Network Aust, POW PR, Red Seat Ventures, Frequency, Voxtopica, Truefans, Gilded Audio, Gumball, Compliance Podcast Network, Jonekiri, Podium , PodAnalyst, Ausha, Tink Media, The Podcast Haven, Storyboard, SoundStack, Castbox, The Roost, Huberman Lab, Ask Ralph Christian Finance, Beamly, Message Heard, Health Podcast Network, matchmaker.fm, Double Elvis Productions, Wondery, Podcast Taxi, Rhapsody Voices, Jam Street Media, Headliner, Transistor, Zvook, Rephonic, Optimal Living Daily, Heartcast Media50, Ossa Collective, Oxford Road, Castos, Lemonada Media, Diversion Podcasts, Blubrry, Sonic Influencer Marketing, StreamGuys, Content10x, Hear.Here.Singapore, Ad Results Media, Podcast Partnership, She Podcasts, Cleanfeed, Sonix, Podcast Movement, Lower Street, Adopter Media, Podigy, Revolver Podcasts, School of Podcasting, Signal Hill Insights, Edison Research
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5min
October 09, 2025Podcasts for lunch?
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Podcast listening is highest between 10am-2pm, according to new data from Edison Research. Breakfast time isn’t too far behind, however. The data also says that Americans age 13+ spend 10% of their total daily audio time listening to podcasts.
This behaviour is also seen in the UK, with RAJAR’s MIDAS study showing the most listening between 10am-2pm (page 25), with the peak between 12-12.30pm.
Collin Campbell is reported to have left NPR last week. The SVP of Podcasting Strategy joined NPR in Dec 2023. An internal memo from Edith Chapin, who was acting Chief Content Officer when she sent it late last month, says he is “pursuing an opportunity in news a little closer to home in California”, which Ben Mullin, a New York Times media reporter, tells us is at Apple. (Chapin also left NPR at the end of last week.)
YouTube posts “The definitive guide to creating engaging podcast content”. It recommends chapters, keyword-rich descriptions, strategic titles, and cultivating the comments section.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Broadcast Radio Auto-Process — Audyllic’s Smart Watch Folder uses Orban Optimod — pro broadcast processing built on psychoacoustics for audio that sounds natural, clear, and ready to air. Try it today!
Big effort, tiny returns — Do you have a podcast for your business that feels like a waste of time? Let’s fix that with a free 30-minute Compass Call.
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5min
October 08, 2025Alex Cooper launches ad agency
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Alex Cooper has launched an ad agency. The Unwell Creative Agency will act “as a conduit for brands to reach Gen Z women through live events, original productions and the parent company’s podcast network.” The agency’s first deal is a multi-year partnership with Google.
Alex Cooper was one of those present at SiriusXM Media’s “Built with Audio” advertising showcase in New York yesterday. “I am a CEO and I’m a podcaster”, she said, “but all of that wouldn’t be successful if I wasn’t a marketer. Every single day I’m thinking about, ‘How can I push my product?’, ‘How can I push my podcast?’, ‘How can I push my movies, television shows, consumer products?’. At the core of it all, none of it would be as successful if I wasn’t thinking with my marketing cap at all times.”
In Spain, Isabel Coello has been announced as the recipient of the PodWoman Award for 2025. She won for her work on La Casa Grande, a documentary podcast that explores violence in intimate relationships and the recovery process of the women who have suffered it. She will be presented the award at the PodWoman event this weekend.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Frequency, Storyboard, Voxtopica, SoundStack, Tink Media, Huberman Lab, Red Seat Ventures, Ausha, Podium , Gumball, Ask Ralph Christian Finance, PodAnalyst, Castbox, The Podcast Haven, The Roost, Truefans, ARN's iHeartPodcast Network Aust, Gilded Audio, Jonekiri, POW PR, Compliance Podcast Network, Beamly, Message Heard, Health Podcast Network, Rephonic, Sonic Influencer Marketing, Podcast Taxi, Castos, matchmaker.fm, Optimal Living Daily, Double Elvis Productions, Jam Street Media, Rhapsody Voices, Zvook, Lemonada Media, Transistor, Wondery, Heartcast Media50, Ossa Collective, Oxford Road, Diversion Podcasts, Headliner, Blubrry, Hear.Here.Singapore, Podcast Partnership, Ad Results Media, Content10x, StreamGuys, She Podcasts, Cleanfeed, Sonix, School of Podcasting, Lower Street, Podcast Movement, Revolver Podcasts, Adopter Media, Podigy, Edison Research, Signal Hill Insights
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6min

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