In this episode of Take-Away with Sam Oches, Sam talks with Steve Heeley, CEO of Pokeworks, the leading premium fast-casual poke concept in the U.S. with nearly 70 locations. Steve joined the podcast to talk about the brand’s growth potential, plus what it means to be a premium leader of a category, how to capture Gen Z’s attention, and how COVID has changed expansion strategies for brands like Pokeworks.

In this conversation, you’ll find out why: 

• Younger generations don’t want their parents’ fast casual
• You should meet Gen Z where they live and engage with them there
• Younger customers expect a frictionless experience — and if you don’t provide, they will move on
• Your franchise partners must understand their marketplace 

Have feedback or ideas for Take-Away? Email Sam at [email protected].