Popular Pig

Popular Pig

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Popular Pig episodes

  • Building Farmer Grade on Trust, Not Claims | Sawyer and Tork Whisler
    About the Guests

    Sawyer Whisler is an Iowa hog farmer and the co-founder of Farmer Grade. He built an audience by sharing real day-to-day farm life through the @thislldofarm channel and later launched the Barn Talk podcast. His father, Tork Whisler, is part of the father-son dynamic behind the show and the long-term focus on trust and credibility.

    What can you expect to learn from this episode of Popular Pig?
    • How Barn Talk grew from farm YouTube videos showing modern hog farming day to day.
    • Why authenticity on camera matters when showing the good, bad, and frustrating moments.
    • How the Barn Talk studio came together in a hayloft barn that had never been uncovered.
    • Why avoiding sponsorships can protect credibility and help keep a weekly show sustainable.
    • How Farmer Grade started when people asked to buy pork based on trust, not claims.
    • 57 min
    • Novel Strategies to Select for Livability | Jenelle Dunkelberger, PhD
      About the Guest

      Jenelle Dunkelberger has worked as a geneticist at Topigs Norsvin for the past eight years. She holds a PhD from Iowa State University, where the focus of her research was on the role of host genetics in response to viral disease in pigs. She continues to study this topic, along with other health-related issues, as Head of the Topigs Norsvin Global Health and Behavior Research Platform. Jenelle resides in Minnesota with her husband and young boys.

      What can you expect to learn from this episode of Popular Pig?
      • Why improving pig livability through genetics is not as simple as it sounds and why what we measure matters more than what we assume.
      • How collecting data from commercial herds helps reveal traits like resilience, robustness, and longevity that elite nucleus animals never get the chance to show.
      • How genetic selection is being used today to reduce sow death loss tied to feet and leg issues, prolapse, and unknown sudden death.
      • Why disease resilience can only be improved by measuring performance under real disease pressure, not ideal conditions.
      • Jenelle’s Golden Nugget
      • 46 min
      • Modernizing Execution in Pig Production | P.J. Corns
        About the guest

        PJ Corns is the Technical Director for JBS Live Pork, Greeley, CO. Responsible for nearly 260,000 sows, boar studs and gilt development units across the Midwest.

        PJ has spent his entire career forging world class results with every step from managing large sow units in North Carolina, to working internationally with PIC and his own consultancy firm where his involvement in well over 2 million sows was driven by delivering results based upon proven protocols, system maximization, people development and biosecurity implementation and execution. PJ joined JBS in his current role in September, 2021.

        What can you expect to learn from this episode of Popular Pig?
        • Why the best farms don’t just “track KPIs” — they focus on what they can improve today.
        • How to stop relying on lagging data (like farrowing rate or closeouts) and start using leading indicators.
        • Why execution on the farm matters more than having the “perfect” SOP.
        • Where AI is headed in pig production — and why it only works if people follow through and execute.
        • PJ’s Golden Nugget
        • 1 hr 15 min
        • The Real Economics Behind Pig Livability | Dr. Clayton Johnson
          About the Guest

          Dr. Clayton Johnson is a globally recognized swine health expert with Carthage Veterinary Services in Carthage, Illinois. A 2008 graduate of the University of Illinois College of Veterinary Medicine, he began his career with The Maschhoffs, LLC—where he helped double sow production—and later joined Carthage in 2016 to lead company health initiatives.

          Internationally recognized for pioneering bioeconomic models to manage PRRS and PEDrelated diseases, he’s a sought-after consultant in China, Southeast Asia, and beyond. In 2020, Dr. Johnson received the prestigious Allen D. Leman Science in Practice Award for excellence in integrating scientific rigor into swine health management. He is licensed in seven states, leads a team of veterinary professionals, and, beyond veterinary practice, hosts “The Swine Health Blackbelt Podcast” a weekly podcast series reaching a global audience of +100,000 listeners serving to distill complex swine health research into actionable insights.

          What can you expect to learn from this episode of Popular Pig?
          • Why pig livability decisions range from quick, day to day treatment calls to major capital investments and why they should not be evaluated the same way.
          • How biosecurity functions more like insurance than a line item expense and why doing it right often goes unnoticed until it fails.
          • Why preventing disease on the front end usually delivers more value than managing problems after pigs get sick.
          • How economics, animal care, employee experience, and long term operation health all need to be considered together when making decisions.
          • Clayton’s Golden Nugget
          •  

            32 min
          • Taste, Data, and the Future of Pork | Kiersten Hafer
            About the Guest

            Kiersten Hafer is Vice President of Business Intelligence and Innovation for the National Pork Board and provides strategy, insights and guidance to the pork industry and supply chain on where to play and how to win with pork.

            She has leveraged her 30 years of experience with Fortune 500 companies and high-growth organizations to uncover and unlock potential, facilitate change and measure expansion. As a lifelong connector and change agent, she has strategized business growth with retailers, marketing agencies, food brokers, food-service operators, market research firms, and consumer goods manufacturers.

            Before her role with the National Pork Board, she served as vice president of marketing for Clemens Food Group where she was responsible for marketing, innovation and business insights across its retail and food-service businesses.

            Hafer is a graduate of Saint Joseph’s University with a Master of Science degree in food marketing from the Haub School of Business. She resides in the Greater Philadelphia region with her husband, two children and two golden retrievers.

            What can you expect to learn from this episode of Popular Pig?
            • Why pork’s future growth depends on understanding today’s consumer and not just producing a great product.
            • How data and business intelligence are being used to help sell more pork at retail and food-service.
            • Why younger consumers want bold flavors, global cuisine, and finished dishes; not whole muscle cuts.
            • How rethinking naming, portion size, and presentation can remove barriers to buying fresh pork.
            • Kiersten’s “Golden Nugget”
            •  

              38 min
            • Crawling Before Running: Making AI Practical in the Swine Industry | Dr. Ben Blair
              About the Guest

              Ben Blair was raised in Sparta, Illinois, where he grew up helping on his family’s corn, soy, wheat, and farrow-to-finish farm. He always enjoyed the numbers behind how things worked, which led him to study engineering at Southern Illinois University Carbondale. After finishing his engineering degree, he felt the pull back toward animal health and entered the University of Illinois College of Veterinary Medicine.

              Following a short time in clinical practice, he returned to Illinois to complete a PhD with Dr. Jim Lowe. His work focused on the cull sow marketing network and strengthened his interest in advanced analytics, machine learning, and applying AI to livestock systems. He then spent two years at the University of Minnesota as a researcher while also running a consulting business centered on data and AI projects in agriculture.

              In 2023 Blair returned to the University of Illinois, where he now serves as an assistant professor in Livestock Health. His research combines infectious disease modeling with practical applications of AI in veterinary medicine and modern farming.

              He lives in Villa Grove, Illinois, with his wife Cathy and their three children, Charlie, Liz, and Lincoln.

              What can you expect to learn from this episode of Popular Pig?
              • How AI really works — breaking down machine learning, computer vision, and language models in everyday terms.
              • Why the swine industry needs “homegrown” AI solutions that understand how farms truly operate.
              • The biggest challenges holding back AI adoption in ag — from messy data to slow decision-making.
              • How “crawl, walk, run” thinking can help farms start small with AI before chasing advanced automation.
              • Ben’s “golden nugget.”
              • 47 min
              • Understanding Swine Respiratory Disease and Supporting Herd Health | Dr. Jeff Okones
                About the Guest

                After earning his Doctor of Veterinary Medicine from Iowa State University in 1984, Dr. Jeff Okones spent nearly two decades in food animal practice in Eastern Iowa honing his expertise in swine health and production. His problem solving and communication skills led him from private practice to industry, first as a phone consultant for Pfizer Animal Health, and later as a Professional Service Veterinarian with Boehringer Ingelheim Vetmedica Inc. where he supported the Swine Sales and Marketing team.


                In 2020, Jeff joined Pharmgate Animal Health as a Technical Service Veterinarian. Drawing on more than 30 years of hands-on experience, he bridges the gap between science and the barn, helping producers turn complex product data into practical real-world strategies. He’s particularly passionate about vaccine technology and how it can set pigs up for healthier, more productive lives while supporting producers’ bottom lines.

                When he’s not working with pork producers and veterinarians, you’ll find him golfing, visiting small towns looking for the best pork tenderloin, following Iowa State athletics or spending time with his five grand kids.

                What can you expect to learn from this episode of Popular Pig?
                • The real-world causes of swine respiratory disease (SRD) and how it often stems from multiple bacteria and stressors, not just one source.
                • The most common bacterial culprits behind SRD and what symptoms to watch for before things get out of hand.
                • Why stressors like weaning, weather swings, and transportation can quickly trigger respiratory issues—and how to prevent them.
                • The role of good husbandry, strong biosecurity, and smart antibiotic use (like Tulissin and Tenotryl) in protecting herd health.
                • Jeff’s “golden nugget.”
                • Products Featured in This Episode

                  These Pharmgate products were discussed as part of SRD management strategies and responsible treatment approaches:

                  • Tenotryl
                  • Tulissin 25
                  • Tulissin 100
                  • 32 min
                  • Sow Lameness: The Silent Productivity Killer | Dr. Lucas Rodrigues
                    About the Guest

                    Originally from Brazil, Lucas received his DVM and Master’s degrees from the Federal University of Minas Gerais (UFMG, Brazil) and completed his doctoral degree at the Prairie Swine Centre and the University of Saskatchewan in Canada. Lucas joined Zinpro Corporation in 2022 as a discovery researcher for swine. His current role includes product development and support, directing and coordinating research studies and providing training for internal employees and external customers.

                    What can you expect to learn from this episode of Popular Pig?
                    • How sow lameness quietly reduces herd productivity and longevity, often before visible signs appear.
                    • The connection between claw lesions and lost piglets—how one sow can lose nearly a pig per litter due to hoof pain and imbalance.
                    • Why gilt care, flooring, and proper trace mineral nutrition matter more than ever for healthy feet and lasting herd performance.
                    • How early prevention and better diagnostics can protect your herd’s bottom line and animal welfare.
                    • Lucas’s “Golden Nugget”
                    • 31 min
                    • Lead Yourself Before You Lead Others | Twyla Stevens
                      About the Guest

                      Twyla Stevens is an accomplished HR executive with broad experience leading people strategies across national and international teams. As Chief Human Resources Officer at Professional Swine Management, she oversees talent acquisition, organizational development, compensation and benefits, and compliance initiatives. With expertise in workforce planning, leadership development, and change management, Twyla aligns HR strategy with business goals to drive organizational success. She holds a degree in Business Administration from Middle Tennessee State University, is a certified HR professional, and serves on the HR Advisory Board and the Sandburg Agriculture Advisory.

                      What can you expect to learn from this episode of Popular Pig?
                      • Why real leadership starts with knowing yourself (your style, how you decide, and how you communicate).
                      • How a clear leadership path and training can turn nervous first-time leaders into confident managers.
                      • Simple ways to build trust and engagement every day (hands–heart–mind, first-day experience, being present).
                      • Practical habits you can put in place tomorrow, like quick standups and genuine check-ins with your team.
                      • How growing leaders from within cuts turnover, boosts promotions, and strengthens farm culture and performance.
                      • 38 min
                      • In PA, Taste What Pork Can Do™ Brand Campaign Connects with Consumers | Courtney Gray
                        About the Guest

                        Courtney Gray has been the executive director of the Pennsylvania Pork Producers Council since 2022, where she represents Pennsylvania’s 2,500 pig farmers. Prior to that, she was on the producer education and engagement team at Pennsylvania Beef Council and was a loan officer at Farm Credit. She is a graduate of Penn State University with a degree in agricultural science. She and her husband, Brian, operate a commercial cattle operation in Central Pennsylvania alongside their two kids, Porter and Hattie.

                        What can you expect to learn from this episode of Popular Pig?
                        • How the “Taste What Pork Can DoTM” campaign connects state-level programs with consumers through relatable storytelling and flavor inspiration.
                        • Why digital marketing and influencer partnerships are key to reaching millennial and Gen Z audiences who make meal decisions.
                        • How retargeting and recipe content boosted Pennsylvania’s pork engagement by 48% — and what that means for local producers.
                        • Creative ways Pennsylvania’s Pork Producers Council blends consumer events, from Rib Fest to the State Farm Show, to make pork approachable and fun.
                        • Courtney’s “golden nugget”
                        • 27 min

                        About Popular Pig

                        From the publisher's feed

                        Welcome to the Popular Pig Podcast. A convenient place where you can stay up to date on what’s popular in the swine industry. By listening to Popular Pig, you will receive invaluable information on…

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