John Ourand joins Peter to discuss the booming business of college football as the season kicks off this weekend. They dig into the broadcast bonanza surrounding the legendary Lee Corso’s final College GameDay, how the attention economy is reshaping sports media, Fox’s controversial Dave Portnoy hire and so-called “ban” from the Ohio State opener, Bill Belichick’s arrival at UNC, the professionalization of the college game—and much more.

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