David, Joe, and Korbin are joined by Vince Santini of Shady Brooks Angus as they dive deeper into some listener questions from the previous episode. They begin with a riveting recap about bar soap and move into more pressing topics like $Maternal. Once again, they discuss the shortcomings they see with $Maternal, why it’s so polarizing, and their proposed solutions. They discuss how much the digital society affects messaging and how they think it can be improved. A big word in the cattle business today is “sustainability”; and they talk about what it means, why it can’t be ignored, and how to control the messaging. Finally, the guys talk about what their mentors have meant to them and why they believe everyone should seek out mentors.

Mentioned in this Episode:

Montana Ranch

The Montana Bred for Balance Bull and Female Sale — Call David at 406-210-5605 or send an email to [email protected] if you’re searching for semen from balanced trait sires!

Rafter 5M Land & Cattle

Bruin Ranch

Facebook @AngusUnderground

Instagram @AngusUnderground

Contact [email protected] or call 406-210-1366 if you are interested in becoming a sponsor for Angus Underground.

BreederLink.com

GeneBrokers.com

Central Life Sciences

Shady Brook Angus

Angus Genetics Inc.

American Angus Association

Certified Angus Beef

U.S. Roundtable for Sustainable Beef

Quotes:

• “If we have shortcomings, and we all agree it’s not accurate, why the hell do we have it?” — David
• “Is this a breeding tool or a marketing tool?”— David
• “It can be a two-way street. Taking the premise that maternal cattle don’t harvest and grade is completely false and misrepresented.” — Korbin
• “I don’t think we can put a label on maternal and that’s why it’s so polarizing.” — Korbin
• “I don’t think there’s a soul on this Earth who can argue that Certified Angus Beef hasn’t been a raging success since it was implemented back in the late ’70s.” — David
• “We owe it to ourselves to control the message here.” — David
• “You might be sustainable. But what about your customers? Or your customers’ customers?” — Korbin
• “I think we owe it to ourselves to be a positive force for good in our industry.” — David

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.