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In this episode of The Cocktail Academy, host Damian sits down with Laura Bonner, founder of The Muff Liquor Company, for a deep dive into how a Donegal girl with a bold dream turned her family roots (and potatoes!) into a premium international spirits brand.
Laura shares the very real ups and downs of building a business—from an idea sparked by her grandfather’s poitin to launching a spirits range that's now taking the U.S. by storm. You’ll hear the unfiltered story behind the cheeky brand name, the fight to be taken seriously, and how she landed global investors like Russell Crowe and Ed Sheeran.
Whether you're into Irish spirits, brand-building, or just a sucker for a great origin story, this one is packed with lessons, laughs, and serious hustle.
If you loved this episode, be sure to subscribe, leave a review, and share it with someone who’d appreciate a behind-the-scenes look at one of Ireland’s boldest spirits brands.
Hosted on Acast. See acast.com/privacy for more information.
By Damian Cole4
88 ratings
In this episode of The Cocktail Academy, host Damian sits down with Laura Bonner, founder of The Muff Liquor Company, for a deep dive into how a Donegal girl with a bold dream turned her family roots (and potatoes!) into a premium international spirits brand.
Laura shares the very real ups and downs of building a business—from an idea sparked by her grandfather’s poitin to launching a spirits range that's now taking the U.S. by storm. You’ll hear the unfiltered story behind the cheeky brand name, the fight to be taken seriously, and how she landed global investors like Russell Crowe and Ed Sheeran.
Whether you're into Irish spirits, brand-building, or just a sucker for a great origin story, this one is packed with lessons, laughs, and serious hustle.
If you loved this episode, be sure to subscribe, leave a review, and share it with someone who’d appreciate a behind-the-scenes look at one of Ireland’s boldest spirits brands.
Hosted on Acast. See acast.com/privacy for more information.

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