In this Herd Report – Spotlight Series episode, host Scott Beck visits Potter Frontier Angus in Stockville, Nebraska—a family operation founded by Jason Potter’s grandmother in 1950. Joined by Jason, Quade, Maggie, and Georgie Potter, Scott explores the ranch’s transition from commercial cattle to a focused registered Angus program built on quality, disposition, and customer trust.

The conversation highlights the value of private treaty sales, the importance of selecting the right females, and the role genetics play in building cattle that perform in real-world conditions. The Potters share insights on their breeding philosophy, the benefits of AI, and how proven sires influence rib shape, maternal strength, and long-term herd performance.

Scott and the family also walk through standout bulls in their current catalog, offering listeners a detailed look at the traits, cow families, and consistency behind their offering. The episode closes with how to connect with Potter Frontier Angus and an open invitation for producers to explore their program firsthand.