Welcome to Culture Crunch. We’re here to showcase leaders within People and Culture and explore how the fastest growing tech companies are amplifying performances through increased employee engagement.

By highlighting and celebrating the executives driving the evolution within the highest growth software companies in the world, we aim to uncover:

Why engagement is critical

The importance of diversity, equality, and inclusion

How to achieve true scale by attracting a diverse workforce of A Players

Today we are joined by Go-to-Market Strategy and Operations leader Eugenia Chiang, to discuss her thoughts on what it takes to create a good company culture in a digital world and find out how a work environment centred around diversity, equity and inclusion can inspire teams, improve recruitment and retention of talent, and foster innovation.

“Through acceptance, you can gain awareness so you can drive change in behaviour. Companies with tangible DEI practices are more likely to have higher performing teams and better company results. Furthermore, much of the changing behaviour in society also aligns with tech's ethos in challenging status quo and creating a better future for all of us, and that's another way where tech can also play a role in that societal change as well.”

Providing eye-opening statistics and examples relating to racial and gender discrimination in the workplace, Eugenia draws our attention to the need for cultural evolution in the SaaS sector and offers tangible steps for business leaders to start embracing a DEI growth mindset. With over fifteen years of experience in leading diverse teams and defining organisational vision across high profile, high growth companies in the tech space, Eugenia has witnessed first-hand the challenges associated with protecting and propelling DEI in this ever evolving fast-paced sector.

Whilst the competitiveness and high-performance of this industry naturally lends itself to an acute focus on company culture, Eugenia reminds us that improving DEI is not a one-day task and that in order to create positive cultural changes, we need to address our own deep-rooted biases, outlook and habits before trying to impact societal or systemic issues.

With a variety of tools and techniques to help you transform your workplace culture, listen to this podcast to discover Eugenia’s strategies for creating a sense of community and belonging in your workplace, whilst inspiring your team and peers to achieve their full potential. The work may be challenging at times, but the rewards—both for business and for your employee culture—are well worth the effort.