Top Founders

Practice by Numbers: $16.5M Dental SaaS, 24% EBITDA, Zero VC - Rohit Garg


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How do you build a $16.5M vertical SaaS company with 24% EBITDA margins with zero paid acquisition, zero outside funding, and your wife as co-founder?

Rohit Garg is the co-founder and CEO of Practice by Numbers, an all-in-one dental practice management platform serving 1,300 customers across 2,000 locations. He started building it in 2015 because his wife is a dentist and he was the one running SQL queries to answer her business questions. Today they are bootstrapped, profitable, and sitting on $2 billion in untouched payment GMV from their existing customer base.

You'll learn:

  • Why Rohit built the entire platform by sweat equity while working a full-time job at Philips Healthcare
  • How Practice by Numbers went from $2M in 2021 to $16.5M in 2026 without spending a dollar on paid ads
  • Why their customers generate almost 2x the national average in dental practice revenue — and why that drives retention without any loyalty program
  • The $2 billion in payment GMV sitting in their system right now that they have not started converting yet
  • Why Henry Schein and Patterson, who own the biggest competitors, simply cannot move fast enough to build what Practice by Numbers has built
  • How 100% inbound word of mouth growth leads to 22 to 24% EBITDA margins at $12.5M in revenue
  • The AI receptionist and agentic workflow roadmap that will let dental office managers run the entire practice without touching a screen
  • What Rohit actually said when Nathan asked if he would sell for $180M all cash to the company that owns Dentrix
  • Why COVID cut the company at its knees in 2020 and what it took to relaunch and 8x revenue in five years
  • The vision for $100M in revenue within 10 years and why Rohit thinks it will happen faster than expected

Connect: YouTube: youtube.com/@NathanLatkawatch Practice by Numbers: practicenumbers.com Founderpath: founderpath.com

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Top FoundersBy Nathan Latka

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