If you have ever launched something and heard nothing but crickets, this one is going to hit home. In this episode, I'm sitting down with launch strategist and conversion copywriter Ash Chow to talk about the pre-launch strategy mistakes that quietly tank your sales before the cart even opens. Ash walks us through her signature POWER Framework and shows you exactly how to prime your audience so they are mentally ready to buy.

Ash helps high-integrity experts and coaches create deeply human launch strategies that build real emotional connection with their audience while also growing their visibility and revenue. She is based in Melbourne, Australia, and she brought the goods to this conversation.

Check out the full blog here: https://systemsandworkflowmagic.com/pre-launch-strategy-mistakes/

What you'll hear in this episode

• Why most business owners focus all their energy on the wrong phase of a launch
• The belief shifts your audience needs to make before they will ever consider buying
• How to use Reddit (yes, Reddit) as a secret weapon for audience research
• The difference between "adding value" and actually priming your audience to buy
• Ash's POWER Framework: Prime, Overcome, Walk Through Your Why, Establish Authority, Reshift Beliefs
• Three key differences between pre-launch content and launch content
• How to apply a pre-launch strategy to a service-based business (not just courses or digital products)
• Why the feast-or-famine cycle starts with a missing pre-launch system

Connect with Ash Chow:

📱 Instagram: @itsashchow 💻 Website: https://www.ashchow.com

Connect with Me (Dolly DeLong Education)

💻 Website 📱 Instagram 🎥 YouTube

Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

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