What if you could run a full launch without ever going live? In this episode, I'm sitting down with Michelle Pontvert, a life-first business strategist based in Paris, France, to talk about her "not-so-live" launch method. Whether you watch this on YouTube or listen on the podcast, you are going to walk away with three strategies to pre-record your launch content, build real urgency without performing on camera, and make your launch more accessible to your audience across every time zone.

Michelle is the founder of the Business Chic Shop, where she sells solutions to help business owners grow around their real-life circumstances. She's also a neurodivergent, multi-passionate entrepreneur running two businesses while raising her family as an expat in France. Her approach to launching is built for real life, not highlight reels.

What you'll hear in this episode

• Why traditional "go live for everything" launch advice doesn't work for every brain, schedule, or time zone
• How to pre-record your webinar or challenge and still create genuine excitement during your launch
• The time zone trick that makes your international audience feel seen (and costs you nothing)
• Why being generous with replay windows builds trust instead of killing urgency
• How pre-recording gives you time to add captions, transcripts, and accessibility features most live launchers skip
• The reusable launch asset strategy that saves you from starting from scratch every single time
• Michelle's honest take on neurodivergence and why "showing up live" isn't the only way to sell
• Why your first launch doesn't need to be perfect, it just needs to get you to your second one

Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/pre-recorded-launch-strategy/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

Connect with Michelle Pontvert:

📱 Instagram: @michellepontvert 💻 Website: https://www.michellepontvert.com

Connect with Me (Dolly DeLong Education)

💻 Website 📱 Instagram 🎥 YouTube

Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

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