Predictable B2B Success

Seth Erickson is the founder and CEO of Storify agency which works with startups and other business clients across the USA... He is a brand designer with a focus on meaningful storytelling,

He also is the author of a new book, "How to Hack Humans". In the book, Seth shares his experiences of working with people and looking at the human psyche as a computer complete with native hardware and operating systems programmable apps.

In this episode, Seth shares lessons learned from early experiments, which led to CTRs of 7 to 12%, driving business growth around storytelling for startups. He also shares how we can do the same. Insights he shares include:

• Can storytelling permeate every aspect of a business
• Data points on why storytelling is key to dominating the marketplace
• The neuroscience behind a good story
• The characteristics of a good story
• How can we use stories to increase sales
• How to use storytelling for startup by leveraging a companies vision
• Can SaaS companies build a retention process around stories? If so how
• Sins of storytelling for startups
• Tips for storytelling for startups
• and much, much more...

Dr. Stephen Timme is the President and Founder of Finlistics, a B2B sales leadership company that promotes insight-led selling. FinListics teaches B2B sales professionals how to elevate their sales to the C-suite. FinListics currently operates in more than 32 countries worldwide and continues to expand its global footprint annually.

With a beginning in academia, Dr. Timme was a finance professor at Georgia State University when Fortune 500 companies would often approach him for consulting projects. Eventually, he was asked by UPS to work with them for a year, which led to another and additional consulting roles. After several years of teaching and consulting, Dr. Timme left academics to begin FinListics to help sellers help buyers by:

1) telling them something they don’t know,

2) showing the business and financial benefits of their solutions, and

3) make their life easier

Dr. Timme's financial background and experiences with buying executives help him provide sellers with answers to these requests.

In this episode, he shares from experience how we can use insight selling to increase pipeline with powerful financial analytics.

Insights he shares include:

• Why sellers don't believe they have anything new to share with potential/future buyers
• What is insight selling
• How to use financial analytics to drive growth via insight selling
• Why sellers should develop an executive mindset
• Why get a handle on executive compensation
• How to get to know a customers industry in order to offer insights
• How to connect the dots for buyers with financial insights
• What is the power of one and why use it
• How do you go from value proposition to making a business case
• and much much more...

Sagar Sethi is the Managing Director and founder of Digital Marketing Agency Xugar - a growth-oriented digital agency. With more than a decade of experience in digital marketing. Xugar was started in 2017. 

In this episode, Sagar shares his experience in using thought leadership marketing to grow at 1500% every year. Insights he shares include:

• Why is there a lot of churn and burn in the market when companies look to get marketing help
• Do all roads in thought leadership marketing lead to better word of mouth
• How does thought leadership help with lead generation
• How to correlate building a personal brand vs the company brand
• How to use thought leadership marketing to position yourselves
• How to best pick the channels to focus on for thought leadership marketing
• Do you really need a strong brand presence to initiate thought leadership
• and much much more ...

Cody Wittick is the Co-Founder and Managing Partner at Kynship.

Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.

Cody is passionate about equipping and educating brands to build out strong influencer programs that generate revenue.

In this episode, Cody shares his experiences to tell us how we can use powerful influencer seeding strategies to easily drive rapid growth by as much as 457%. Insights he shares include:

• What is Influencer seeding
• How to build a community of influencers around the brand
• How to do influencer marketing for B2B brands
• What change are we seeing on a macro level with influencer marketing
• If a brand wants to start leveraging influencer marketing today, what steps should it take
• How do you measure the ROI of influencer marketing
• Understanding your brand story and finding others who can tell it best.
• and much much more ...

Howard Berg has been recognized for setting the world record for speed reading. He is listed in the 1990 Guinness Book of World Records for reading more than 25,000 words a minute and writing more than 100 words a minute.

Howard majored in Biology and then completed a four-year psychology program in one year. His graduate studies at several New York City colleges focused on the Psychology of Reading.

He has been interviewed over 3000 times including on radio and television programs like Neil Cavuto, Jon Stewart, and Live With Regis.

His brain-based learning strategies have been hailed as a major breakthrough in publications like Forbes, Men’s Health, Red Book, and Bottom Line Magazine, and have been featured in dozens of newspaper interviews throughout North America.

Howard’s Nightingale-Conant program, “Mega Speed Reading,” grossed over $65,000,000, and established him as a leader in brain-based learning

In this episode, Howard shares how we can read faster and retain more to drive personal growth and revenue. Insights he shares include:

• Why most people don't believe they can accomplish what Howard tells them they can
• Why do most people struggle to retain knowledge if they read faster
• How and why Howard went about learning to read faster and retain more
• The science behind how to read faster and retain more
• How to read faster and retain more
• How can busy people apply what they are learning to build their brands and businesses
• What kind of questions should we be asking ourselves when we’re reading a book to extract the maximum value from it
• Recommendations with regards to note-taking
• What does reading fast mean for understanding content, concepts, and new words
• The skill people need to develop when learning how to read faster and retain more
• What EQ strategies we can employ to read faster and retain more
• and much much more ...

Aron North is the Chief Marketing Officer at Mint Mobile, and has been making headlines with the brand since 2016. Prior to his promotion in 2019, Aron joined Mint Mobile as the SVP of Marketing and Creative, where he spearheaded the initial development of the brand’s marketing department and creative efforts. Since then, Aron has led the launch of countless buzz-worthy campaigns and initiatives, driving the brand to 90,000% revenue growth over the last 5-years. Key campaigns include crossovers with Match’s Satan, where the devil himself takes a job working for "Big Wireless" — the place from hell; a Super Bowl stunt that involved swapping a $5million ad buy for a $130,000 print ad, and using the savings to increase customer data limits on all plans (free of charge); and a recent campaign with Major League Baseball’s Bobby Bonilla, offering users 25 years of wireless service for only $100/year.  

In this episode, he shares the secrets behind the extraordinary growth he has been able to fuel in a predictable fashion. Insights he shares include:

• Mint Mobile's big marketing campaigns and strategy behind it
• The basis for Mint Mobile's empathetic marketing strategy that has resulted in over 90,000% revenue growth
• How to use everyday events and occurrences in your empathetic marketing strategy
• How to incorporate visual components that are in line with your empathetic marketing approach
• Lessons learned from big brands/other brands and applied to Mint
• What Mint Mobile does instead of focusing on campaigns
• Aron's thoughts on influencer marketing and disrupting the marketplace
• How to include customers' voices in your marketing strategy
• Aron's thoughts on empathy and customer experience while building a brand
• and much much more ...

J. T. Compeau is the CEO of The Content Interpreter. J.T. works with thought leaders, C-suite members, and entrepreneurs as a speechwriter and presentation consultant across industries, skill sets, and stories. He works with clients to extract their greatness and infuse it into their content.

J.T.'s background in advertising and marketing has provided him with experience s which has now led him to help business owners be able to create both a personal brand as well as brand their companies using a narrative.

In this episode, he shares how we can craft a magnetic presentation speech to win over our audience.

Insights he shares include:

• The self-limiting beliefs speakers often possess
• Why scaling a business is not a good enough "why" to share with others or in a presentation speech
• How to best capture snapshots of your experiences to inject in your presentation speech
• How to define a good presentation speech versus an ok one
• Audience before content
• The four parts of a good speech
• Why structuring your speech so important
• What to do to ensure your goals line up with the audience's goals
• How to work with event organizers to ensure the success of your speech
• How to best deliver a speech in differing circumstances online, offline, small groups, packed stadiums, etc
• How to be conscious of our nervous habits and yet command the audience.
• and much much more ...

Guy Rozman is an online advertising professional and for over 10 years, I have been working with some of Israel's fastest-growing startups like Fiverr, Yotpo, and Outbrain leading them to do just one thing--grow their revenues with high-impact digital advertising campaigns.

He has recently founded Mediaflowzz, which is a boutique online advertising agency that lives and breathes performance marketing. He and his team get excited about nerdy, cutting-edge digital advertising tech. 

In this episode, he shares his experiences to show us how we can triple our revenues via powerful highly targeted paid advertising campaigns. Insights he shares include:

• Why you can't measure PPC campaigns in a vacuum
• the two variables B2B companies need to look at to determine whether a prospect could be a good client
• How to get data faster without wasting resources to inform future campaigns
• Why copywriting is so important for your PPC campaign
• The real way to measure the impact of your PPC campaign (most companies don’t have a clue)
• How best to determine your value proposition for your ad campaigns
• How to best stand out in saturated marketplaces
• How to harness the power of PPC campaigns for ABM
• The platform that offers the best targeting capabilities for the B2B space.
• Examples of companies that we can learn from
• and much much more ...

Simon Bedard is the Founder and CEO of Exit Advisory Group, a boutique M&A firm, that also provides a range of advisory services focused on exit strategies and maximizing company value. 

Simon’s experience spans over 20 years in the finance, investment, energy, and technology sectors. As an entrepreneur, Simon has started, bought, and exited companies. He has also had significant experience in the corporate sector, including one of Australia’s largest banks, in their Institutional Banking & Global Markets division. 

Simon is also the host of BUY BUILD SELL, the podcast for entrepreneurs looking to acquire, grow, or exit a business.

In this episode, he shares his experience as to how we can exit our roles while driving business growth and growing personally. Insights he shares include:

• What do business owners get wrong or blindsided by as they attempt to grow their businesses
• Why Simon disagrees with the way most people value businesses
• The key pillars we should look for to get an accurate sense of where our business is at
• How to approach maximizing the value in a business
• Can we expect to maximize a business owner's time as well while using Simon's framework
• Examples of companies that Simon has helped and outcomes achieved
• How to grow your business online and manage needs and goals
• How do we change the dynamics of the buying process where the buyer has control to one where the seller has greater control over the process
• and much much more ....

Rob is an entrepreneur and founder of Insight Matters, which provides financial reporting & analysis to small & mid-sized consultancies and agencies because they deserve the same insights as corporate CEOs.

Rob started his career in the corporate world full of management meetings and delegated responsibilities. He quickly shifted to entrepreneurship, but after running several ventures across the globe, he realized he had the skills to better serve small entrepreneurs.

In this episode, he shares how we can find and interpret powerful financial insights that drive growth. Insights he shares include:

• Numbers are the sexy side of the business and how to read financial statements
• Why most entrepreneurs don’t pay enough attention to their finances
• How to read financial statements to get the data that you need
• The data that business owners often miss out
• Getting the right level of detail in bookkeeping
• Why business owners should not be doing the books
• Important things that business owners should check in their books
• How to hire an external bookkeeper that knows how to ask questions
• The growth of your business relies on the way you handle bookkeeping
• How to read financial statements and analyze your revenue before bringing in new costs to your business
• It’s okay to be ambitious but always plan for the worst-case scenario
• How your staff cost ratio impacts your business’ revenue
• Why prioritize cash flow over your revenue and profit
• and much much more ...