Predictable B2B Success

Santi Bibiloni is a co-founder and CEO of COR, one of the fastest-growing AI companies in the world providing data analysis for hourly rate service companies including major advertising agencies, attorneys, and any service-based company dependent on turning a profit using billable hours.

Prior to COR he founded Balloon Group, one of Argentina’s fastest-growing digital agencies, among other businesses.

Today he continues to grow COR and is also a Sales and Fundraising mentor at 500 Startups as well as speaker and jury in big technology, advertising and entrepreneurial events.

In this episode, Santi shares how CORs project profitability perspective powerfully drives growth fast. Insights he shares include:

• What COR is and how it got started
• Why Santi is going after a $50T market
• Some of the questions Santi asked to evaluate the problem he wanted to solve in the early days
• Why Santi decided to go through 500 startups
• Why create a new category around project profitability
• What kept Santi going even when the possibility of being successful was remote at best
• How they approached building a minimum viable product
• How he found product-market fit around project profitability
• Santi’s customer acquisition strategy early on for COR and why he made a massive pivot in his business model
• How Santi thinks about pricing for COR
• Santi’s advice around sales for a B2B startup
• How COR has built out predictable business growth
• Why and how culture has become a key area of focus with COR
• and much much more ...

Michael Leibowitz is the founder of Mind Magnetizer. Michael worked as an industrial designer for a number of years before a fascination for human behavior led him to study behavioral neurology and become a master practitioner of Neuro-Linguistic Programming.

Combing his experiences in brand development and behavioral neurology led to his current work helping businesses understand how our brains are wired and how brands perform.

In this episode, he shares the elements of a brand messaging strategy with examples to drive growth. Insights he shares include:

• His journey with brand development
• How understanding how our brain works drives how brands perform
• The relationship between empathy and a brand messaging strategy
• What does the brand attraction process/framework look like
• How to create remarkable brand experiences
• How to build trust via our brand messaging strategy
• How to best uncover your beliefs and brand identity
• How to craft your brand messaging strategy and brand messages
• How to ensure you are finding traction with your strategy
• and much much more ...

Michael Laps is Yoghurt Digital's Strategy Director and Co-Founder. Michael specializes in customer behavior research, user experience, and all things search.

With a background in client services at both traditional advertising and digital agencies, Michael has worked on digital campaigns for household names like ANZ Bank, H&R Block, Converse, P&O Cruises, Jurlique and the NRL. He is also a guest lecturer at UNSW and Macquarie Business School and was the recipient of the Australian Marketing Institute's 'Future Marketing Leader' award.

In this episode, he shares his experience to share how we can leverage customer insights to drive growth with data-driven decision-making examples. Insights he shares include:

• Why some businesses don't invest in data-driven decision making
• Where the resistance towards data-driven decision making stems from
• The co-relation between data-driven decision making examples and casinos
• How to bring about a mindshift in the leadership of organizations with regards to data driven marketing
• A framework to scale up data inputs and make data informed decisions
• Can empathy be brought into the decision making framework
• Data-driven decision making examples that we could learn from
• Potential pitfalls we need to be aware of
• Opportunities within most businesses to make data informed decisions
• How to ensure the data is clean and we are able to remove bias in interpreting results
• and much much more...

Dr. Yoram Solomon is a trust and innovation expert. 

He has published 16 books, 22 patents, and was one of the creators of Wi-Fi and USB 3.0 technologies, for which he was dubbed "TI's Great Innovator."

He has founded several startups and sold a startup company in Silicon Valley. He has held various positions from General Manager of a $100m business unit in a Fortune 200 company to a Vice President of Corporate Strategy and Innovation, and to CEO.

Dr. Solomon is an adjunct professor of entrepreneurship and innovation at Southern Methodist University, and formerly at the University of Texas at Dallas. 

In this episode, he shares his experiences and research to show us how to be trustworthy and build a culture of innovation via strong relationships. Insights he shares include: 

• Why is trust important?
• Is trust a two-way street
• What's so special about how you look at trust that we haven't heard about before
• How can you use trust to sell more, or at a higher price
• Where in the organization do you need trust, inside or outside? Which is more important
• How to be trustworthy on a personal level
• How we can ensure we build trust during most interactions
• You seem to combine trust with forming habits. Why? How are those two related 
• and much much more ...

E.A. is an entrepreneur, business consultant, writer, and the founder of Givers University. His humble beginnings were that of the son of a milkman, and at age 16, he started his business career at a commission sales job selling janitorial services to business owners.

At the age of 19, E. A. met Sam Robbins, a millionaire who took E. A. under his wing and began to mentor him.

At 21, Csolkovits became the Chairman of House of Holland Jewellers, and later at the young age of 23, E.A. Csolkovits became a millionaire.

Aside from his numerous personal and professional achievements, E.A. was able to write and publish a total of 180 GIVERS Codes- consisting of The 54 ‘Wisdom For Happiness’ GIVERS Codes, The 54 Wealth For Freedom GIVERS Codes, and The 72 ‘Wellness For Greatness’ GIVERS Codes.

In this episode, EA shares more ways to expand your influence and drive business growth predictably. Insights he shares include:

• How to get feedback in near real-time from mentors
• Why build an advisory community for your business
• What is the difference between GIVERS Communities & Takers Communities
• The four ways in which to grow a business
• What are the 3 types of GIVERS Communities
• Examples of each of the 3 types of GIVERS Communities
• The 7 steps in building a GIVERS Community around you
•  What do if you want to be a member or start a GIVERS Community
• and much much more ....

E.A. is an entrepreneur, business consultant, writer, and the founder of Givers University. His humble beginnings were that of the son of a milkman, and at age 16, he started his business career at a commission sales job selling janitorial services to business owners.

At the age of 19, E. A. met Sam Robbins, a millionaire who took E. A. under his wing and began to mentor him.

At 21, Csolkovits became the Chairman of House of Holland Jewellers, and later at the young age of 23, E.A. Csolkovits became a millionaire.

Aside from his numerous personal and professional achievements, E.A. was able to write and publish a total of 180 GIVERS Codes- consisting of The 54 ‘Wisdom For Happiness’ GIVERS Codes, The 54 Wealth For Freedom GIVERS Codes, and The 72 ‘Wellness For Greatness’ GIVERS Codes.

In this episode, EA shares ways to expand your influence and drive business growth predictably. Insights he shares include:

• Why be a giver as opposed to a taker
• How to develop a givers mindset and expand your influence
• How EA's life changed via a chance encounter
• How to expand your influence through relationships
• Why is discernment important in developing your mindset
• How to expand your influence as a giver
• How to pick the habits you need to adopt
• How to pick a mentor
• and much much more ...

Matt is the CEO at QuantHub, responsible for leading the company’s strategy, growth, and operations.

Prior to joining QuantHub, Matt spent the last 15 years running product and tech at private equity-backed companies, including building a product and engineering organization at Daxko to deliver 10x revenue growth, 7 acquisitions, and 3 enormously successful recapitalizations in just 10 years. While at Daxko, Matt led the team to deliver the first machine learning/AI solution to the market, predicting customer membership churn and also propensity to donate.

In this episode, Matt shares his experience and tells us how we can improve data literacy skills via microlearning programs to drive growth. Insights he shares include:

• Why data literacy is important and whose responsibility is it to boost data literacy skills
• The difference improving data literacy skills can make
• Is data literacy the same for everyone
• How to improve data literacy skills via microlearning programs
• Why use microlearning
• How to improve data literacy skills by infusing it into the company culture
• Good practices to improve data literacy
• How to improve data literacy skills across an entire organization
• How to measure success in a data driven workforce
• How to best position a business for the future growth
• and much much more ....

Brady Werkheiser is an SEO analyst for Webstacks which is a company that offers full-stack product teams a business can count on to start, run and grow web operations.

In this episode, Brady shares his experience and thoughts on how we can leverage powerful marketing strategies based on developments in the blockchain and cryptocurrency space to scale growth quickly. Insights he shares include:

• What is blockchain marketing
• The correlation between SEO and crypto
• Are terms like blockchain marketing taking away from the critical elements of marketing and a focus on people
• Powerful marketing strategies that leverage community building and network effects
• How to leverage network effects to scale tech companies
• Why powerful marketing strategies need a cause and a value proposition to fuel them
• The place of storytelling in scaling tech companies
• Is blockchain marketing something new or an extension of digital marketing
• and much much more ...

Fred Moore is a professional speaker and entertainer. With over 25 years of experience his dynamic and interactive programs have “wowed” audiences all over the country and the world. 

As a self-employed entrepreneur, he’s had to keep himself motivated and focused on what he wants to get out of life.

Making a living as an entertainer is not an easy thing to do and because of that Fred has learned a few things about; goal setting, keeping yourself motivated, personal development, and creating a positive mindset. 

Mixing his humor and magic with the hard-learned life lessons combined with his improvisational skills he creates a custom one-of-a-kind experience that not only entertains but inspires! 

In this episode, Fred shares a few critical mindset shifts that we can use to drive business growth predictably. Insights he shares include:

• Why the problem of productivity is a mindset shift issue
• Is productivity about attention management
• How to bring focus and attention to the work that needs to be done
• The framework that Fred recommends to bring about a mindset shift
• Why thinking of your mindset as a voice could help?
• How best to manage stress and boost productivity
• How bring about a mindset shift to achieve predictable success
• How to best develop internal filters as part of our mindset shift
• How to best manage relationships as we scale
• How to cultivate the attitudes that will serve you best in the long term
• The Zig Ziglar quote that helps Fred with his mindset shifts
• and much much more ...

Jesse Kauffman is the Vice President and Lead Consultant of Everyday Business Resilience Group, LLC. He has a successful 17-year career across a broad range of industries, bringing the expertise and skill needed to assist businesses. His experience includes:

• Developing highly effective global corporate business continuity processes and crisis management training for executive leadership teams and large-scale nutrition and pharmaceutical manufacturing facilities with Mead Johnson Nutrition and AstraZeneca.
• Large-scale global project management for new product innovations, on schedule and on budget, for Mead Johnson Nutrition.
• $35 million capital process ownership and leading-edge innovative systems management development for Mead Johnson's North American manufacturing supply chain network.

In this episode, Jesse shares his experiences to provide insights into business resilience and how to build it to grow and scale businesses. Insights he shares include:

• What is business resilience and why is it important
• Why do companies struggle to think about resilience beyond physical infrastructure
• Is business resilience just a cost or can it help scale businesses
• The change that Jesse has encountered with business resilience since he began his journey
• The key drivers that motivate people to plan and evaluate their business resilience
• The dimensions of business resilience we need to consider
• Key elements to focus on to build and maintain resiliency in your business
• How best to measure and manage resilience
• How culture and leadership drive the resilience of an organization
• The systems approach and adaptability to building resilience
• Why worst-case scenario planning is unhelpful to building resilience
• How best to be resilient despite the increasing interdependence we have on other businesses and their systems
• Business resilience successes and failures we can learn from
• and much much more ...