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Eric Thomas says it best, "You will never be the best copycat."
Especially when it comes to OPM - Other People's Marketing.
There is a veil between you and the results of other people’s marketing. We can see the front end, we can opt in, go through their funnel, even buy their product or service and one thing we have to always keep in mind is that anything we copy may or may not work for that individual.
If they share how many sales or opt-ins they are getting, remember they are marketers sharing the numbers that will make themselves look the best they can.
They may have made those opt-ins or sales despite that marketing strategy they are showing you, not because of it. You have to know they are telling the truth and that they are sharing the numbers accurately and completely.
As a matter of fact, we are copying history.
Join Matthew for Episode 30 where he covers how to have an innovative marketing strategy that connects with YOUR prospects and tribe the way they want to be communicated with.
If you have questions you would like to have answered, email me at [email protected] and share your question, I may mention it in an upcoming episode.
Looking to become the authoritative, preeminent voice in your space? Get your free Ultimate Guide to Preeminence at http://preeminence.tv