Preeminence

Can I even buy from you?

In Episode 11, Matthew shares three stories about how you may be more like a vending machine than an oil well and how you're making it more difficult to buy from you.

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Episode 10, A preeminent business doesn’t need to fudge on the books.
 If you are going to move from where you are at right now to a place of preeminence you need to get something right.

Promise yourself, your family, your employees and your paying clients that you will never get yourself into a position where you are serving people under an arrangement of pay-for-work such as coaching, done-for-you services, events etc. if they haven’t paid. Don’t be at their meetings, don’t draft up another web page, and don’t let them through the doors of your paid event if they don’t have all of the money. It's pay up or pencils down.

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In episode 9, Matthew shares how his first mentor Mike told him to stop being nice.

Nothing Inside Cares Enough. If you feel that you don't say what needs to be said or that you are somewhat of a people pleaser, this is especially for you.

Being nice says, "I want you to like me no matter what and I’m willing to have you pay for it with your future." If you are going for Preeminence, you’re going to have to stop being nice all the time.

As a leader, you will have times where half the people will throw flowers and the other half will throw rocks.

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In episode 8, Matthew shares the difference between Bootstrap and Shoestring mindset. Money is never the issue as much as creativity is, find your value, learn how to communicate it, then become committed to the result.

Shoe-stringing is finding the cheapest way to cobble things together. Instead of finding the resources, the partnerships, creating a value to exchange with someone, shoestringers look at the little to nothing they have and see nothing but limitation.

Bootstrappers do whatever it takes, and bring the most valuable pieces to offer at the table - a clear vision of how things can be and the willingness to do whatever it takes.

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There comes a time where you need to defend your property. Fortunately, online it's far easier to show someone the door than it is in the 3D world.

In episode 7, Matthew talks about defending your online properties from drive-by commentators, energy vampires and spammy marketers. It's your house, be sure they play by your rules.

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What you don't know may be hurting you right now. If I were to do a Google search of your name and company, what would I find? How about your Facebook pages or YouTube channels?

Join Matthew today in episode 6 as he talks about your online footprint and determining what to keep LIVE, what to take offline, and what to delete forever.

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Are you striving for celebrity status - just being seen all over the place, manipulating the market with gobs of money thrown at ads, paying huge amounts of money to copywriters to make you look and sound good, to throw in a little NLP to make a better-converting script or are you choosing to do something different than the others?

In Episode 5, we'll talk about the difference between manufacturing Celebrity status and Earning Authority. Being seen as the expert or being the expert in constant pursuit of mastery and ever more clear communication?

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Episode 4, Remember Matt Foley, the character played by actor Chris Farley on Saturday Night Live back in the 1990's? The famous line rang through the hallways of our high school, "Living in a van, down by the river." We laugh about it, yet when it comes to our presence, sometimes prospective clients may get the impression that our business consists of a card table, a folding chair, and a fax machine. We're not with the times, we're broke, we have no right charging those fees. When we do name our price for the value we bring, we get looks of shock, the phone goes silent or worse, the let out a laugh.

Learn how to change your presence online and off so prospects see you for the person you truly are, putting your best self forward.

In episode 3, Matthew talks about why it is crucial that everyone clearly understands your offer, your business, your results and frankly, who you are. Get your free Ultimate Preeminence Guide at http://preeminence.tv

In episode 2, Matthew J Peters wraps up the conversation about the importance of choosing to become the preeminent voice in your space. As marketing noise and competition grows exponentially, it is up to the entrepreneur to choose to lead and seek mastery.