Preston Luke went from small-town senior photographer to creator, educator, and creative director with an audience of 1M+ across Instagram and TikTok. In this conversation, Preston breaks down the practical steps behind turning your photo brand into a creator business—while staying sane and protecting your love for the craft.

We cover:

• The photographer → creator pivot (and why he paused client work to open new doors)

• Content systems, editing help, and posting cadence that fueled rapid growth

• Pitching and delivering for brand partners (Nikon, Adobe, SanDisk, Best Buy)

• Building a business that goes beyond sessions: presets, workshops, and Slate Studios

• The senior-model team engine he built across 30+ school districts

• Mental health, a 250-lb weight-loss journey, and taking a strategic break when growth got heavy

• Confidence vs. imposter syndrome (and why “showing up” as the brand matters)

🎧 Stick around to the end for how Preston prices seniors at the high end, the full year-round senior playbook, and why delayed posting keeps him present on shoots.

💬 AFTERCAST: Members get Preston’s tactical deep-dive on building a luxury senior offer, annual calendar, and pricing strategy. Join PHOTOCO below.

—
Hosted by Miles Witt Boyer & Jared Mark Fincher on the Photographic Collective Podcast.

Preston Luke

• Website: prestonluke.com Preston Luke

• Instagram: @iamprestonluke Instagram

• Presets (Desktop & Mobile bundle): prestonluke.com/shop/p/preston-luke-presets-desktop-mobile Preston Luke

• Desktop Presets (individual): prestonluke.com/shop/p/preston-luke-desktop-presets Preston Luke

• Events / Workshops: prestonluke.com/events-1 Preston Luke

• “Club Content” workshop preview (IG): instagram.com/p/C3-e2Z1OkuE/ Instagram

Slate Studios (Preston’s all-white natural-light space)

• Instagram: @sl8studios Instagram

• Booking (via IG bio link): slatestudios.as.me (linked from @sl8studios bio) Instagram

• Why “SLATE” (origin story reel): instagram.com/p/C_RfxrBsYpW/ Instagram

PHOTOCO / Aftercast Access

• Join PHOTOCO (membership + Aftercast access): mileswittboyer.com/photo Miles Witt Boyer Photographic Collective

Subscribe to the Photographic Collective Podcast

• Apple Podcasts: podcasts.apple.com/us/podcast/photographic-collective-podcast-with-miles-witt-boyer/id1586170715 Apple Podcasts

• Spotify: open.spotify.com/show/7iYqQmxuNvgkkkxfnkOfOl Spotify

Hosts

• Miles Witt Boyer (IG): @mileswittboyer Instagram

• Jared Mark Fincher (IG): @jaredmarkfincher Instagram