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You'd think living in such a big-data obsessed world, that behavior analysts would be enjoying some of the most fact-filled, objective times of their lives. Unfortunately, more data means more problems, especially when those gathering and publishing the data seem determined to sell you a heaping load of bullshit. For our Spring 2023 Book Club, we get skeptical of all this precious data by reading Bergstrom and West's "Calling Bullshit". We dive into what makes bullshit, how to identify it, and, most importantly, how to call it out and make the world a better place.

Content discussed in this episode

Bergstrom, C.T. & West, J.D. (2020). Calling bullshit. Random House.

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