The Revenue Formula

Pricing as a growth lever (With Kyle Poyar, Operating Partner @ OpenView)

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There's a growth lever you should know about: Pricing.

We geeked out on pricing with Kyle Poyar, Operating Partner at OpenView to lay out how you can grow through pricing.

In the episode, we got into 👇

  • (00:00) - Introduction
  • (10:41) - The scary growth lever
  • (17:42) - The steps to change pricing
  • (25:02) - Where do you anchor pricing?
  • (27:07) - How do you stick the landing?
  • (30:55) - What about the customers?
  • (36:26) - Avoid these mistakes
  • (39:50) - Pricing on the website?

    • Check out growth unhinged here.
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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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