Bill Morrison interviews Tony Hodgson on pricing and Selling the Sandler Way.   In this episode:

• How Tony got into pricing and how the field has exploded
• What parts of your business should be involved in pricing
• Why pricing should be a focus area
• How to grow your business 20% through pricing
• Value based pricing
• How discounting can destroy your pricing strategy
• Does your sales team actually need help with pricing?
• Your high volume price discount is probably being abused
• What industry is ahead of the game in pricing?
• The trends in pricing
• Questions to answer about your pricing