Prime Day 2025 is going from 2 to 4 days—and advertisers need to be ready. In this episode, Joe Shelerud and Maarja Hewitt break down what this longer event means for budget pacing, conversion trends, and media planning. They explore performance data from past Prime Days, how the extended format could shift buyer behavior, and what strategies will help brands win this year.

🔑 Key Takeaways include:

• Budget pacing strategies across four days
• How deal participation impacts conversion and ROAS
• Why Day 1 will likely still dominate in traffic
• Post-Prime Day opportunities for retargeting and LTV gains

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