In today’s solo episode, Kiri talks about Prime Day and the challenges associated with major shopping events. She shares both entertaining and cautionary tales related to Prime Day, as well as various pitfalls and bloopers that can occur during these events, emphasizing the need to prepare and have backup plans. 

Kiri shares stories from different brands' experiences, including issues with inventory management, overspending on ads, and timing of deals. She also discusses the importance of staying in close contact with partners, maintaining open communication, and being prepared to adapt during the event. The episode provides insights, recommendations, and lessons learned from previous Prime Day experiences, emphasizing the need for brands to strategize and make informed decisions to maximize their success during the event.