Prime Suspects

By Prime SportsSports Business Entrepreneurship Football

Prime Suspects episodes

August 20, 2025Ep. 95: Prime Suspects - August 20, 2025
Prime Suspects is back with Ep. 95, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.

In this episode, the guys discuss:
Reflections from Bet Bash, including Joe’s panel and the influx of new faces
Why operators, lawmakers, and regulators missed a big opportunity by skipping Bet Bash
The significance of Circa scoring an untethered license in Missouri
Robinhood’s entry into prediction markets, and the blurred line between prediction and betting

Watch the video version here.

More:
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You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
23 min
August 13, 2025Ep. 94: Prime Suspects - August 13, 2025
Prime Suspects is back with Ep. 94, hosted by Matt Landes and featuring Adam Bjorn and Joe Brennan Jr.

In this episode, the guys discuss:
Why NFL preseason betting is an information game and how bookmakers manage risk before Week 1
Contest season strategy from Circa Survivor edges to choosing the right proxy
Injury and contract storylines shaping early futures markets and week one lines

Watch the video version here.

More:
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Follow Prime Suspects on Twitter/X
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You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
26 min
August 06, 2025Ep. 93: Prime Suspects - August 6, 2025
Prime Suspects is back with Ep. 93, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.

In this episode, the guys discuss:
How Ohio’s year-over-year sports betting growth compares to trends Prime is seeing in the state
Priorities and measures of success heading into BetBash 5 in Las Vegas
ESPN BET’s “Fan Center” launch and what it could mean for the Penn-ESPN partnership
Ohio Governor Mike DeWine’s proposed prop betting ban and its potential impact on the market

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
26 min
July 30, 2025Ep. 92: Prime Suspects - July 30, 2025
Prime Suspects is back with Ep. 92, hosted by Matt Landes and featuring Adam Bjorn and Joe Brennan Jr.

In this episode, the guys discuss:
Prime Sports’ Kentucky launch and early activity in a market shared with Circa
What makes preseason NFL betting unique, from market movement to microstakes sharp action
Joe’s experience as the only industry voice at a New York research summit on gambling and debt
Why the latest push to ban microbetting in New Jersey misses the mark

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
29 min
July 23, 2025Ep. 91: Prime Suspects - July 23, 2025
Prime Suspects is back with Ep. 91, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.

In this episode, the guys discuss:
The state of golf betting and its outsized role in Prime’s multi-state success
Key business decisions shaping Prime’s future—and the real timeline for evaluating success
Polymarket’s U.S. return and the economics of prediction markets vs. sportsbooks
Prime’s quiet but strategic launch in Kentucky and why Joe says it’s all about retail relationships

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
27 min
July 16, 2025Ep. 90: Prime Suspects - July 16, 2025
Prime Suspects is back with Ep. 90, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.

In this episode, the guys discuss:
Why operators are now offering to pay Prime to take their market access
Joe’s inside account of NCLGS' “Honeymoon is Over” panel and tax hikes threatening U.S. sports betting
How influencer culture is turning sports betting into entertainment, with Mazi arrest as Exhibit A
DraftKings’ push into prediction markets and what it means for books fighting tax pressure

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
25 min
July 09, 2025Ep. 89: Prime Suspects - July 9, 2025
Prime Suspects is back with Ep. 89, guest-hosted by Jesse Learmonth, and featuring Joe Brennan Jr. and Adam Bjorn.

In this episode, the guys discuss:
The “Big Beautiful Bill” and its bombshell tax implications for bettors
How New Jersey’s new law impacts Prime’s proxy betting model
Why silence from major sportsbooks speaks volumes
Whether sharp bettors will ditch the U.S. market and who benefits if they do

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
34 min
July 02, 2025Ep. 88: Prime Suspects - July 2, 2025
Prime Suspects is back with Ep. 88, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.

In this episode, the guys discuss:
Wimbledon betting action heats up as major upsets shake the field
Proxy betting ban in New Jersey sparks backlash over industry overreach
Prime Sports gears up for Kentucky launch ahead of football season
NBA betting integrity questions resurface amid a new Malik Beasley investigation

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
30 min
June 26, 2025Ep. 87: Prime Suspects - June 26, 2025
Prime Suspects is back with Ep. 87, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.

In this episode, the guys discuss:
Thunder’s title run and the fallout from Tyrese Haliburton’s injury
FanDuel controversy sparks drama over voided parlay bets
New Jersey tax hike could reshape U.S. betting industry
Arizona overtaking Nevada in handle and what it means for the future

Special note: Please join us in supporting Dave Sharapan in his fight with cancer. Dave is a beloved member of the betting community and could use our help. Visit the GoFundMe page to contribute: https://www.gofundme.com/f/help-dave-through-his-fight-with-cancer

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
36 min
June 18, 2025Ep. 86: Prime Suspects - June 18, 2025
Prime Suspects is back with Ep. 86, hosted by Matt Landes, and featuring Joe Brennan Jr. and special guest Alex Kane, Founder & CEO of Sporttrade.

In this episode, the guys discuss:
 The evolution of sports betting exchanges and how Sporttrade’s product vision blends live trading and recreational betting
Why state-by-state regulation may be reaching a breaking point, and the growing tension between state and federal oversight
The future of the sports betting user experience, and whether it will feel more like Instagram stories than betting slips — inspired by Mateo Stupicic’s viral LinkedIn post.

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
35 min