Prime Suspects

By Prime SportsSports Business Entrepreneurship Football

Prime Suspects episodes

June 10, 2025Ep. 85: Prime Suspects - June 10, 2025
Prime Suspects is back with Ep. 85, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.

In this one, the guys discuss:
NBA Finals viewership dropping 19% YoY, and why the betting action is telling a different story
Bet365 joining the Sports Betting Alliance, and Joe’s take on whether the group is failing the industry
The newly released BETBash schedule and what makes this year’s event unmissable for bettors

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
27 min
June 03, 2025Ep. 84: Prime Suspects - June 3, 2025
Prime Suspects is back with Ep. 84, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.

In this one, the guys discuss:
The NHL and NBA finals matchups, and what the dip in NBA handle says about broader betting trends
Illinois’ controversial new tax, and why it could push bettors and operators toward prediction markets and offshore books
Prediction markets gaining momentum as Kalshi draws headlines, and why some believe the lines between gambling and investing are disappearing

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
45 min
May 27, 2025 Ep. 83 : Prime Suspects - May 27, 2025
Prime Suspects is back with Ep. 83, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.

In this episode, the guys discuss:
  •  The rise of six-figure NFL Survivor contests and their appeal to sharps and high rollers
  •  Kalshi’s bold moves—from Twitter insights to 401(k) access—and what it means for betting markets
  •  Regulated books under pressure as tax hikes and gray markets reshape the landscape

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
25 min
May 20, 2025Ep. 82: Prime Suspects - May 20, 2025
Prime Suspects is back with Ep. 82, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.

In this episode, the guys discuss:
Recapping last week’s SBC Summit in Fort Lauderdale, from the rise of prediction markets to the quiet buzz around iGaming
Early action (or lack thereof) on NFL schedule release lines, plus a reality check on WNBA betting hype
The Wyoming regulator’s claim that limiting isn’t a problem, and why it’s more complicated than that
Proposed federal tax changes that could impact both recreational and professional bettors
The meaning behind the Murph Challenge and why Joe encourages listeners to give it a try this Memorial Day

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
25 min
May 13, 2025Ep. 81: Prime Suspects - May 13, 2025
Prime Suspects is back with Ep. 81, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.

In this episode, the guys discuss:
Prime's betting preparations and NFL schedule release
the consequences of sports books reporting suspicious bets highlighted by Matt Holt's anecdote
the seven-year anniversary of the repeal of the federal ban on sports betting, examining the industry's biggest wins, missteps, and future directions

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
24 min
May 06, 2025Ep. 80: Prime Suspects - May 6, 2025
Prime Suspects is back with Ep. 80, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.

In this episode, the guys discuss:
Prime's results from the Kentucky Derby, including Adam’s misfire and Joe’s thoughts on NBC’s race day coverage
The latest on the NBA playoffs, including underdog wins in Round 2 and rough results for Prime in Round 1
A controversial policy move by the Massachusetts Gaming Commission requiring sportsbooks to pull bets tied to athletes promoting Russia or Belarus, and the implications for operators
Rumors of a potential $12B sale of Bet365, why the timing may be right, who potential acquirers might be, and what a transaction could mean for their U.S. ambition

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
25 min
April 29, 2025Ep. 79: Prime Suspects - April 29, 2025
Prime Suspects is back with Ep. 79, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.

In this episode, the guys discuss:
How the NFL draft results translated into sportsbook results for Prime, plus a dive into how Prime Sports is addressing user feedback about its app experience
The curious case of Thomas McPeek, and his six-figure betting dispute against Caesars
Illinois' new ban on using credit cards for funding gaming accounts as a move towards responsible gaming

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
28 min
April 23, 2025Ep. 78: Prime Suspects - April 22, 2025
Prime Suspects is back with Ep. 78, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.

In this episode, the guys discuss:
the soft launch of Betcris in Arizona, including challenges and market reception
the recent legislative attempts to limit sports betting amounts amid a record-breaking month for betting handle
an analysis of the upcoming NFL draft, its impact on sports betting operations, and the strategies employed in booking the draft

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
31 min
April 15, 2025Ep. 77: Prime Suspects - April 15, 2025
Prime Suspects is back with Ep. 77, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.

In this episode, the guys discuss:
Rory McElroy's dramatic Career Grand Slam at the 89th Masters and its impact on betting
the NBA playoffs and bookmakers' stakes moving forward
the recent Prop Swap saga involving tax discrepancies and accusations of misleading practices

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
29 min
April 08, 2025Ep. 76: Prime Suspects - April 8, 2025
Prime Suspects is back with Ep. 76, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.

In this episode, the guys discuss:
The close of March Madness, early season MLB betting trends, and a preview of the upcoming Masters.
Gambling Twitter turning into reality TV, including boxing callouts and the Elf-Sean Perry saga
Why content and betting remain disconnected, and what it will take for true innovation to thrive in a high-barrier industry

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
32 min