Happy holidays, Principal Matters listeners! This week Will Parker and Jen Schwanke take some time to reminisce about the year and share some of holiday traditions that they are looking forward to. Listen in to hear the full conversation, or read the post below to learn more about what we are thankful for this holiday season!
A Year in Review from Principal Matters (2025)
As I look back on the past year, I’m incredibly grateful for the opportunity to work alongside school leaders across the country through Principal Matters. Whether through districts, state agencies, professional organizations, or individual coaching, the goal has remained the same: helping leaders lead with clarity, confidence, and sustainability during a time when the work feels heavier than ever.
Instead of one-time sessions, much of our work this year focused on ongoing partnerships. Through executive coaching, cohort-based leadership programs, in-person learning, and keynote experiences, we created space for leaders to pause, reflect, and grow together — while building trusted relationships with peers who truly understand the challenges of the role.
By the Numbers
300+ school and district leaders supported20+ districts, state agencies, and school networks served10+ states represented250+ executive coaching sessions delivered50+ cohort sessions, workshops, and professional learning experiencesMore than anything, these numbers represent relationships built over time and a continued shift toward sustained, retainer-style leadership support.
Grateful for Our Partners
I’m especially thankful for the trust and collaboration of the districts, organizations, and partners we had the privilege of serving this year, including:
Districts, Schools, & State Agencies
Archdiocese of Louisville Catholic Schools, Louisville, KYState of Ohio (Ohio Department of Education & Workforce) & Adkins ConsultingPalo Alto Unified School District / Palo Alto High School, Palo Alto, CASpringfield Local School District, OHJoplin High School, Joplin, MOBrazosport Independent School District, Clute, TXPecos Barstow Toyah Independent School District, Pecos, TXSouth Umpqua School District, OROwasso Public Schools, OKBurlington Schools, OKHoldenville Public Schools, OKUtica Shale Academy, Salineville, OHNortheast Ohio College Preparatory School, Cincinnati, OHLeigh High School, Campbell Union High School District (CUHSD), San Jose, CAAlfred G. Waters Middle School, Appoquinimink School District, Odessa, DEWoodland Middle School, Woodland Public Schools, Woodland, WASte. Genevieve High School, Ste. Genevieve, MOProfessional Associations & Conferences
School Administrators of New York State (SAANYS), virtual & in-person (Lake George, NY)School Administration Manager (SAM) National Innovation Conference, Miami, FLLouisiana Principals Association, Baton Rouge, LACLAS (Alabama Assistant Principal Conferences)Apptegy Conference (School CEO), Little Rock, ARSoutheast Missouri Association of Secondary School Principals (SEMoASSP) Regional MeetingNational Association of Secondary School Principals (NASSP) and National Association of Elementary School Principals (NAESP)Organizations & Strategic Partners
IXL LearningDigiCoachEduSkillsAlpacaBetter Learning / Summer PopsGrateful for Our Team
I cannot do this work alone, and I’m incredibly thankful for the people who make Principal Matters possible:
Missy Parker — my wife and the CFO of our companyEmily Parker-Eaton — Executive Assistant and Editor/Copywriter for the podcast, social media, and client relationsJen Schwanke — Co-host of the podcast, prolific author, and weekly contributor whose insight and energy shape the showAaron Fulbright — Designer and manager of the Principal Matters websiteGrateful for Helpful Friends
My most recent book, Whose Permission Are You Waiting For?: An Educator’s Guide to Doing What You Love, was made stronger through the thoughtful proofreading and editing of Megan Doyle. I’m also thankful for our partnership with ConnectEDD Publishing, including Jimmy and Kheila Casas, as well as the outstanding editorial support of Jeff Zoul.
If you are a frequent listener, you may have noticed our new music for intros, outros, and sponsorships as well as sound clips like, “You’re listening to Principal Matters: The School Leader’s Podcast.” All of these are thanks to the creative skills of my younger brother, Samuel Parker. You can find more of his work on Sam’s YouTube channel.
This year also marked a complete rebrand for Principal Matters. I’m deeply grateful to MollyKeleneDesigns.com. Molly designed our new logos and brand identity. She captured the heart of this work and gave us a fresh, professional look that truly reflects our mission.
Also, I want to give a shout-out to my friend Brian Killian, a master craftsman and photographer at Peters Photography in Dublin, Ohio. Jen Schwanke has had her headshots taken at Peters Photography for years. Then we discovered we have a mutual friend in Brian, who is a childhood friend from my growing-up years in West Tennessee. We met him at the studio when I was doing work in Columbus, as he offered to do new headshots for our website. Here are a few extras we enjoyed from his wonderful hospitality:
Looking Ahead to 2026–27?
If you’re starting to think about next year’s professional learning, have ideas for guests, episode topics, or sponsorships—or you simply want space to reflect on your leadership—I’d love to connect. I’m offering a complimentary Zoom reflection session to help you think, plan, and clarify next steps.
Grateful for Our Guests
Finally, 2025 was also another banner year for Principal Matters: The School Leader’s Podcast, now available on YouTube as well as wherever you listen to podcasts. I’m deeply thankful for the many guests who shared their stories, insights, and leadership lessons with our listeners this year.
We also launched a Monday Matters show, where Jen Schwanke and I provide updates on current happenings in our work with leaders, as well as a shorter show for weekly inspiration.
With deep gratitude, we would like to thank all the incredible guests who shared their time, insights, and leadership on Principal Matters in 2025. Your voices, stories, and expertise continue to shape meaningful conversations for school leaders everywhere.
Thank you to Tracie Anderson Swilley, Amanda Austin, Danny Bauer, Bethany Bilodeau, Cale Birk, Todd Bloomer, Karen Borchert, Beau Brannon, Derek Cantrell, PJ Caposey, LaDonna Chancellor, Margaret Coates, Tyler Comeau, Jenn David-Lang, Angela Diggs, Mike Fitzpatrick, Kate Anderson Foley, Tony Frontier, Wilnic Gideon, Daman Harris, Donna Hayward, Brent Jaco, Carlos Johnson, Greg Johnson,
Jeff Jones, Baruti Kafele, Robert Kaiser, Brandi Kelly, Nason Lollar, Eric Mace, Kim Marshall, John Marinucci, John Mihalyo, Derek Mitchell, Mike Nicholson, Ohio State University Grad Students, Darrin Peppard, Lana Penley, Ross Romano, LaVonna Roth, Tanya Sheckley, Danny Steele, Michelle Steingart, T. J. Vari, Steve Ventura, Tim Villegas, and Crystal Williams. Your generosity and commitment to leadership and learning make this work possible, and we are truly grateful for each of you.
Thank you for being a part of the Principal Matters Community. Wishing you a wonderful Christmas & Winter holiday, and Happy New Year. Thank you for doing what matters!
With appreciation,
William D. Parker
P.S. Below is an entire list of our 2025 shows with links if you want to listen back or check them out for the first time:
2025 Podcast Shows & Guests
12/17/2025 – The Instructional Leader in You with Danny Steele12/10/2025 – From Classroom to Crisis and Beyond with Dr. Greg Johnson12/03/2025 – Lessons from Transition with Beau Brannon11/26/2025 – Leading a Community of Educators with Steve Ventura11/24/2025 – Subscriber Holiday Special11/19/2025 – Lessons From the First Year with Dr. Robert Kaiser11/12/2025 – Radically Excellent School Improvement with Dr. Kate Anderson Foley11/05/2025 – Road to Awesome with Darrin Peppard10/29/2025 – Elemental Educator with Tyler Comeau10/22/2025 – Lead with H.O.P.E. with Dr. Brandi Kelly10/15/2025 – Staying Committed to Inclusivity with Tim Villegas10/08/2025 – Instructional Coaching with Crystal Williams10/01/2025 – AI with Intention with Tony Frontier09/24/2025 – Being a Ruckus Maker with Danny Bauer09/17/2025 – Leading Collaboratively with LaDonna Chancellor09/10/2025 – Better Together with Derek Cantrell09/03/2025 – Human Capital Management with OSU Grad Students08/27/2025 – Leaning into Leadership with Darrin Peppard08/20/2025 – Supporting New Teachers, Part 2, with Jenn David-Lang and Kim Marshall08/13/2025 – Supporting New Teachers with Jenn David-Land and Kim Marshall07/23/2025 – Permission to S.H.I.N.E. with LaVonna Roth07/16/2025 – Listening to Your Teachers with Karen Borchert07/09/2025 – Empowering Student Agency with Dr. Mike Nicholson07/02/2025 – Cybersecurity in Schools with Mike Fitzpatrick06/25/2025 – Maximizing Systems, Focus, and Impact with PJ Caposey06/18/2025 – Leading with Wellness in Mind with Dr. Angela Diggs06/11/2025 – Reaching Every Student with Dr. Tracie Anderson Swilley06/04/2025 – What is my Value Instructionally with Baruti Kafele05/28/2025 – Instructional Excellence with Michelle Steingart05/21/2025 – Inclusive & Supportive Schools for Every Learner with Dr. Eric Mace05/14/2025 – The Antiracist School Leader with Dr. Daman Harris05/07/2025 – The Blueprint for Administrators with Todd Bloomer04/30/2025 – Recovering After Fire with Lana Penley 04/23/2025 – Powerful Voices in Education with Donna Hayward 04/16/2025 – Leading with Simplicity and Harmony with John Marinucci04/09/2025 – Why Every Student Deserves a Pathway with Dr. T.J. Vari04/02/2025 – Keys to Successful Schools with John Mihalyo03/26/2025 – Ease the Pain – Guidance for Safety and Regulation with Dr. Bethany Bilodeau03/19/2025 – TRUST Principles for Professionalism with Dr. Nason Lollar03/12/2025 – Rebel Educator – Classrooms of Imagination and Impact with Tanya Sheckley03/05/2025 – Living on the Leadership Edge with Margaret Coates02/26/2025 – Partners in School Innovation with Dr. Derek Mitchell02/19/2025 – Achieving Remarkable Outcomes with Dr. Amanda Austin02/12/2025 – Empowering Teen Learners with Dr. Wilnic Gideon02/05/2025 – Power Engage with Carlos Johnson01/29/2025 – The Benefits of Trust with Brent Jaco01/22/2025 – Finding Solutions with Jeff Jones01/15/2025 – Culturizing for Impact with Cale Birk01/08/2025 – Connecting Leaders with Ross Romano 01/01/2025 – Finding Solutions with Jeff JonesThe post MONDAY MATTERS with Jen Schwanke and Will Parker – A Year in Review appeared first on Principal Matters.