For more than two decades, some of the most important conversations in optometry have happened quietly behind the scenes.

Not on stages. Not in public Facebook groups. But inside private discussions where doctors could speak openly with each other about what was really happening inside the profession.

That eventually became ODwire.

In this episode of Power Hour, Eugene sits down with Dr. Adam Farkas, Founder and Chief Technologist of ODwire and CEwire, to unpack the story behind one of the most influential private communities in optometry.

What makes this conversation fascinating is its vantage point. For more than two decades, Adam has had a front row seat to the real conversations happening inside optometry, the ones doctors have with each other when nobody else is in the room.

And over time, those conversations have quietly become a reflection of how the profession itself has evolved.