Private Equity FunCast

Jim is back talking with Brian Walker, CEO of AE Marketing Group on the topic of Influencer Marketing. Does it work for B2B companies? Why or Why Not? What types of "marketing" projects should middle-market business-to-business companies focus their precious resources on? (If you have a dollar to spend, where should you spend it). We branch out into a side discussion of trying to calculate the real size of a company's addressable market, building simple "market" data marts and fallacy of "Big Data" in marketing.

Alan and Jim spend a fast half hour talking when you should consider upgrading older pieces of custom (homegrown) software. You don't have to upgrade older software just for the sake of upgrading it -- and converting from an older language to a newer language doesn't make the software any better. The first of a three (or maybe four) part series on modernizing your infrastructure.

Jim and Alan spend an hour arguing about whether you should consider bolting an application programming interface onto older applications as a path to modernizing them. The conversation meanders into a brief history of application-programming-interfaces without getting too nitty-gritty -- suitable listening for Founders, CEOs and technologists.

The first of many conversations with Brian Walker CEO of AE Marketing Group. We've found that Marketing is often the third wheel at small companies -- behind product development and sales. Brian's team takes a CoCreation and Customer Experience approach to building and marketing products that gets the marketing function heavily involved in improving operations and products. So, come have a listen!

We all know there are tons of Private Equity funds. So what are the ways they try to stand out from the crowd? We cover the four biggies: Focus, Size, Sourcing and Team.

Alan, Jim and Kristina talk about a rare phenomenon in technology -- slowing down sales -- intentionally! Faced with the need to undertake some major software refactoring, we chose to put the cap on new sales while we raced to update the platform. This caused real tension between the board, sales management and the engineering team. Come have a listen as we talk about the details of this successful effort.

We recently had to find a home for a legacy client/server accounting application, running in a location that was far, far away. The software came to us through an acquisition of another company. Our ultimate goal is to migrate the parent and child to a single, unified cloud-based application. In the near term, however, we needed to allow the remote team to access the software as per usual, right alongside the finance team back at headquarters. And, we needed to insure that the software was backed up properly and secure. The solution turned out to be Amazon's WorkSpaces product.

Jim and Alan talk in detail about the Valley of Anguish and how to survive it. All large projects (ERP implementations, software re-writes, data center moves) start out with heady expectations and hardy enthusiasm. Inevitably, as your teams start tackling the stickier issues they slide down into the Valley of Anguish -- all willing to abandon the project and go back to doing things the old way. As operating partners, we've had tons of experience in the valley -- and can help you and your teams survive and thrive -- and come out the other end of the project with smiles on their faces. Also, we talk about Alan's really bad hat.

Devin and Jim discuss the seven deadly sins of private equity -- sins that will turn a good deal into a bad deal.

-- Pride: Don't admit what you don't know. -- Envy: Make a bad acquisition. -- Lust: Overpaying for a deal. -- Greed: Trying to do too much, too fast. -- Wrath: Market turns on you. -- Gluttony: Taking on too much debt. -- Sloth: Failing to move fast enough on management problems.

Devin interviews podcast darling Kevin Fitzgerald on his return to private equity after two years at Harvard Business School. Kevin talks about why he went, what he learned, how he landed his summer internship, how much the whole thing cost and whether or not getting and MBA was even worth it. Just like his last podcast talking about the Associate job, Kevin spills the beans on business school and returning to the industry as Principal.