In this special episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, chats to four of the industry’s top creatives about some recent ads. 

Rawlings is joined by Laura Rogers, executive creative director at AMV BBDO; Jonny Parker and Chris Birch, joint chief creative officers at VCCP; and Caitlin Ryan, creative partner at Dentsu Creative. The creatives discuss the longevity of brand mascots, their favourite type of crumpets and how the PG Tips Monkey has transformed into a loving husband.

Listen to their opinions on British Gas, Warburtons, KFC and more. 

Further reading: 

• PG Tips brings back Monkey in campaign featuring Emily Atack
• British Gas launches brand platform with cosy characters
• Olivia Colman takes crumpet duty seriously in Warburtons campaign
• Warburtons radio ads feature Olivia Colman denying 'crumpet heist'
• KFC spot launches burger with cult-like dinner ceremony
• Confused.com spot turns people into helium-filled inflatables

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