Private View(s)

Episode 10 of private views dives into the creative practice and studio of NY's Mythology, featuring founding partner Fernando Music.

Manuel Dilone, Creative Director of studio Character, one of the largest and heavy-hitting branding agencies on the west coast of America, discusses with Private View(s) how branding often lacks identity, and so they lean towards projects where they can add flexible meanings to a concept.

London based AllofUs, who have worked with Sky, Ikea and Microsoft, houses a team of digital innovation and service design pioneers who create iconic and successful new businesses, services and products. In this meeting with Private View(s), former AllofUs Design Partner Ricardo Amorim explains how an understanding of human behaviour is a prerequisite in using technology to push the boundaries of design.

Gretel is a full service, platform agnostic, design, branding and strategy studio based in New York City. Partnering with brands big and small to create striking, memorable, distinctive design-driven solutions, they have worked on projects with The New York Times and Netflix. Greg Hahn, Owner and Founder of Gretel, sits down with Private View(s) to discuss how disconnecting from your own ego empowers you to truly listen to a client.

International brand and design agency DesignStudio have worked with Airbnb, the Premier League and Deliveroo, building brands with purpose which impact millions. In this episode, Paul Stafford, Co-Founder and CEO, tells Private View(s) how they begin the creative process by fully immersing themselves in a client’s culture, gaining understanding through first-hand experiences and participation.

Since 2006, RoAndCo’s all-female leadership team has delivered iconic creative work for global beauty leaders including MAC Cosmetics and Clinique. Private View(s) checked in with the agency’s Roanne Adams, Rebecca Angus Smith, and Nikki Huffman to talk making it big as a woman in a creative space still dominated by men.

Heavyweight creative agency Collins has worked with influential global players including Spotify, Dropbox, and MailChimp. Private View(s) hit New York to sit down with Collins’ Tom Wilder and Brian Collins to discuss how the agency lives and breathes uniqueness in a world tainted by uniformity.

London agency Koto helps bring brands to life for cutting edge innovators like Airbnb Plus and Nurx. Private View(s) sat down with James Greenfield, Caroline Matthews and the Koto team, exploring the power of culture, creativity and clarity.

Base is an international network of studios located in cities including Brussels and Geneva. For years the outfit has enjoyed a powerful form of creative chemistry with the likes of the New York Times and Milk. We joined Base partners Geoff Cook and Min Lew to explore what makes the agency so special.

London creative office Made Thought has recently appointed a sustainability advisor to help them guide their work and their clients to become more environmentally responsible. Private View(s) went tête-à-tête with Creative Director Ben Parker to talk brands, the long-term horizon and a new way of thinking about sustainability.