On the show today, we welcome Charlotte Brooks, who is the managing director of PR agency Mischief.

This is the latest In our ongoing in hindsight-themed PRmoment Podcasts, where PRmoment founder Ben Smith interviews public relations leaders - where our guests share their in hindsight, secrets that they wish they'd known when they started their careers.

Charlotte’s been at Mischief for five years and took over the managing director role from Greg Jones when he left last year.

Before joining Mischief in 2018, Charlotte had worked for some of London’s finest consumer PR firms, including House PR, The Academy and Launch PR.

Mischief is a consumer PR agency based in London with 35 employees and a turnover of £5 m. Current clients include the likes of Lego, Three and Ocada. Big wins for Mischief this year (2023) were Team GB, Diageo and Channel 4.

Mischief is part of the MHP group. MHP and Mischief became part of Next Fifteen when it acquired Engine in a £77m deal.

Before we start, if you haven’t already, look at our new event PR Masterclass: The Agency Growth Forum.

At this one event, 22 experts will give 11 Masterclasses on essential elements of managing a modern, profitable and successful PR firm.

Also, thanks so much to the PRmoment Podcast sponsors the PRCA.

Finally, thanks to PRmoment’s data and insight partners, Meltwater, for supporting this podcast.

Here is a summary of what Charlotte and Ben discussed on the show:

3 mins Charlotte reflects on the state of the consumer PR market at the moment.

“This year’s been a tough year…there’s greater scrutineering from procurement than I’ve ever seen before.”

“The majority (of Mischief’s) work is retained work…retainers give you some security.”

5 mins For any PR agency brand connoisseurs out there, of which I imagine there are none -  is Mischief now Mischief again, or is it Mischief MHP?

8 mins Why does Charlotte think it’s good to move jobs regularly?

“Life’s too short to be unhappy in a job.”

“You can learn so much by moving (jobs)...it’s been interesting for me to take the learnings from those agencies.”

11 mins How do you know when it's time to change jobs?

Charlotte talks us through the lessons she learnt from her jobs over the years:

Jonny Pitt and Launch PR:

“Working at Launch is like being at the school of Jonny Pitt.”

“Plan what you’re going to say to a client in the lift…don’t talk about the weather; have something interesting to say…be memorable.”

Ginny Paton and House PR:

“Ginny has been a huge mentor for me throughout my career…she is the reason I am where I am today.”

“Some of my best friends now are people I met at House PR.”

16 mins What does a good culture in a PR firm look like?

“PR firm culture pre covid is very different to the culture now.”

Mitch Kaye and Dan Glover at The Academy:

“Their individual strengths are the other one's weakness…they taught me to understand what you're good at.”

Frankie Cory and Greg Jones Mischief:

Frankie was very much work hard, play hard  - she  taught me that you’re never too senior to get your hands dirty!”

“Creativity ran through everything we did when Greg was in charge at Mischief.”

Alex Bigg at MHP Group:

“Alex is a brilliant businessman.”

25 mins A discussion about how Mischief has retained its position as a leading consumer PR firm despite 4/5 leadership changes at the firm since it launc

This week, we’re celebrating 15 years of the Taylor Bennett Foundation, and to do that, we’re talking to 3 of its alumni about how the programme helped their careers. On the PRmoment Podcast today, we’re talking to Kwaku Aning,  Shanice Hoo Mills and Toni Adeola

For those of you not aware of the Taylor Bennett Foundation - well, I’d suggest you should! It’s an amazing charity that exists to encourage black, Asian and minority ethnic graduates to pursue a career in communications. It does this through its PR training programme, internships and mentoring programmes.

Established by communications executive search firm Taylor Bennett in partnership with the University of East London and founding agency Brunswick in 2008, the Foundation seeks to address the need for greater diversity in the public relations sector.

With the support of leading communication companies, The Taylor Bennett Foundation runs professional development programmes that provide participants with the knowledge, skill set and network required to pursue a successful career in communications.

And what better way to celebrate the 15th birthday of the foundation than to chat with three recent alumni about the programme and how it has benefited their careers?

Kwaku Aning is currently senior director at FTI Consulting and completed the Taylor Bennett Foundation programme in 2016.  Shanice Hoo Mills is the founder of PR firm Kallure, which she launched in 2019. MHP sponsored Shanice and Kwaku’s Taylor Foundation intake.

Toni Adeola is the global corporate affairs manager at Charlotte Tilbury Beauty. Previously, she worked at Brunswick for five years. Toni completed the Taylor Bennett program in 2017. Brunswick was the sponsor of Toni’s intake of the programme.

Before we start, if you haven’t already, look at our new event PR Masterclass: The Agency Growth Forum.

At this one event, 22 experts will give 11 Masterclasses on essential elements of managing a modern, profitable and successful PR firm.

Also, thanks so much to the PRmoment Podcast sponsors the PRCA.

Finally, thanks to PRmoment’s data and insight partners, Meltwater, for supporting this podcast.

Here’s a summary of what Kwaku, Toni and Shanice talked about on the show:

3 mins For any of our listeners who are not aware of the Taylor Bennett Foundation, Kwaku Aning talks us through what the charity does.

4.30 mins Toni Adeola tells us what she was doing in life before she went onto the Taylor Bennett programme.

6 mins Toni tells about the type of course content and what she found most useful.

9 mins Shanice Shields-Mills talks us through how the Taylor Bennet Foundation helped her.

14 mins Shanice talks about how long the programme lasts and what content she found most useful.

18 mins Kwaku talks about why interns being paid to go on the Taylor Bennett Foundation is such a game-changer.

“It feels good to be part of something that was ahead of its time. That’s positive.”

20 mins Kwaku outlines how PR employers out there can get involved with the scheme and potentially sponsor an intake,

“They need to have an honest conversation with themselves first. Are they doing this for the right reasons…or are they doing it as an exercise to make themselves feel better.”

“The comms industry still has a massive retention issue.”

“It’s diversity, inclusion but also having equity. ..the equity part of that is important.”

27 mins Kwaku talks about what he learned on the programme that helped him the most in his career.

“Once the programme was finished, I felt so confident in myself.”

Welcome to the PRmoment Podcast.

This week, we’re chatting to Alex Aiken, long-time executive director of the UK Government’s Communication Service.

Alex has worked with six Prime Ministers when they've had to make their most crucial decisions.  He worked in government communications during Brexit, during the COVID crisis, when the queen died and when Russia invaded Ukraine.

In short, he’s been in the room during many of the most difficult periods of the UK government since the Second World War.

He was appointed in December 2012 and has overseen a huge change in UK Government Communications. Currently, part of Alex’s role is to counter the disinformation spread by foreign governments about the UK and its allies.

Whatever your politics, it's acknowledged globally that UK Government Communications is a global leader in ensuring the effectiveness of its communications to the UK public.

Before we start, if you haven’t already, look at our new event PR Masterclass: The Agency Growth Forum.

At this one event, 22 experts will give 11 Masterclasses on essential elements of managing a modern, profitable and successful PR firm.

Finally, thanks so much to the PRmoment Podcast sponsors the PRCA.

Here are some of the highlights of what Alex and PRmoment founder Ben Smith discussed:

2 mins What does a good disinformation campaign currently look like?

3 mins How digital and social media have added extraordinary scale to Russia’s disinformation campaigns.

4 mins Is there much evidence that people are becoming more circumspect to Russia’s disinformation campaigns?

4.30 mins Alex talks us through the principles of countering disinformation: strong and independent media, educated citizens and good public information.

“AI, bots and digital media mean we’ve got disinformation campaigns on steroids- it’s easier, cheaper and quicker to do now than it’s ever been.”

9 mins “(For the European Union, The UK, The US and the G7), it’s only by working together to identify disinformation, by attributing it…and by working on the stories we want to tell that we will be able to combat it.”

“To some extent, the UK can withstand disinformation, but smaller countries (those with newer democracies and a less independent media) are more at risk.”

10 mins Alex shares his concerns about the attack of disinformation on democracies.

He refers to the book Munitions of the Mind: A History of Propaganda from the Ancient World to the Present Era by author Philip M. Taylor, which suggests that the sophisticated digital propaganda of today poses a serious threat to democracy.

“For centuries, information has been a powerful component of military doctrine.”

“Information is a very powerful tool. Sometimes the public relations profession underestimates the power and value of its own currency of information…of truth told well.”

12 mins Does Alex agree with this quote from the Freedom House Report on “Beijing's Global Media Influence 2022:

“The Chinese government, under the leadership of President Xi Jinping, is accelerating a massive campaign to influence media outlets and news consumers around the world.”

15 mins How much of Alex’s current role is to try and coordinate Western government’s response to Chinese, Russian and North

The PR Network is a £5m fee-income global tech PR agency based in the UK. It has ten employees, no head office and 1300 associates all around the world who it can call upon. On average, it has 70-90 associates working for it at any one time.

Before we start, we’ve just launched our latest webinars. One is our annual The Creative Year in Review 2023, and the other is PR Analytics 2023. Do check out the PRmoment homepage for all the details.

Finally, thanks so much to the PRmoment Podcast sponsors the PRCA.

Here is a summary of what Eileen and PRmoment founder Ben Smith discussed.

2 mins How many global PR campaigns are there these days?

2.30 mins Should most global PR firms be more accurately regarded as multi-territory?

“There are 195 total markets in the world; in terms of markets you could go to (with a PR campaign), maybe 130-140.”

“For us, when you're looking at the global/multi-territory piece, it comes down to the client set-up.”

“If a client is working in 40 markets, 40 markets for them is global.”

“The PR Network has a presence in 60 markets.”

7 mins What is the model for an international PR campaign now? Is the wheel and spoke model still dominant?

“Where we’ve seen the best campaigns come together is where you work with a consultative approach with the local agency teams.”

9 mins Is there a paradox between retaining control of an international campaign and giving people room to adapt a campaign for local markets? Isn't that a tension that will exist forever?

10 mins How many markets do the big global PR firms tend to have owned offices in? 

“The world's biggest PR firm has 29 wholly owned offices, and to cover the other markets, it works with 26 affiliates.”

14 mins Is there an alternative to the wheel and spoke model?

16 mins Eileen talks about the PR Network model and how they manage any client conflicts with their associates.

17 mins There are four ways of tacking an international PR campaign: 1) Doing the whole thing in-house, 2) Going through a global PR firm, 3) Using an international network of independent agencies, or 4) Hiring a virtual independent consultant firm like PR Network?

Eillen discusses which of these approaches is the most popular.

20 mins 70% of The PR Network’s work is international, making it a very different type of independent PR firm.

“The international piece for us is an opportunity to scale and grow.”

21 mins Are there regional trends in the types of content that work across different international PR and media markets?

Welcome to the PRmoment Podcast.

This is a bonus podcast where we chat about Rajar’s latest results. For those of you who aren’t aware of Rajar - it was established in 1992 and operates the single audience measurement system for the radio industry in the United Kingdom.

Each quarter, it publishes the listenership figures for UK radio. This offers a really interesting insight for PR people on how the UK public engages with this important channel.

Today, we have Alex Blakemore, newsroom producer at Markettiers, to talk us through the latest Rajar results for Q3 2023.

Thanks to the PRmoment Podcast sponsors, The PRCA.

Also, a heads up to our PRmoment Podcast data partners - Meltwater. Do check out the program for PRmoment’s new conference launch, The PR Masterclass: The Agency Growth Forum.

Highlights include:

Radio's weekly reach is 49.5 million adults, that’s 88% of the population listening to the radio for 20.5 Hours per week.

The total BBC share of radio listening is 43%. So, in terms of the BBC vs commercial radio race, we have the BBC on 31.7m and commercial radio on 39.3m (reach).

Alex discusses the changes in scheduling at BBC local radio and what they mean for PR folks.

The impact of the Ken Bruce effect on Greatest Hits Radio numbers and whether BBC Radio 2’s reach has declined due to Ken Bruce leaving.

A discussion of how Greatest Hits radio strategy of national programming with local bulletins and the implications of that for PRs.

On the PRmoment Podcast today, Pangolin PR co-founders David Phillips and Will Cookson reflect on ten years of running their agency.

Pangolin is a consumer PR shop in London with a fee incline of £1.75m. Clients include Pernod and Pepsi, and it employs 17 people.

On the show today, we will reflect on their regrets, lessons and achievements as they look back on ten years of owning their own business.

To deal with the elephant in the room straight away - some listeners out there might be pointing out that many firms have exceeded £1.76 m over ten years, but in a way, that’s the whole point.

Ultimately this is a story of success but only with a few wrong turns along the way, which makes it an interesting story.

Before we start, if you haven’t already, look at our new event PR Masterclass: The Agency Growth Forum.

At this one event, 22 experts will give 11 Masterclasses on essential elements of managing a modern, profitable and successful PR firm.

Finally, thanks so much to the PRmoment Podcast sponsors the PRCA.

Here’s a summary of what David, Will and Ben discussed on the show:

2 mins David and Will talk about their “real naivety about setting up a business” when they started their firm.

“I genuinely think we were the most naive co-founders back in the day…we were senior account directors when we set up the business.”

4 mins Do they wish they’d given it a few more years in a big agency before starting on their own?

“We’ve learnt everything on the job..it’s meant it’s been slower.”

“We’re not natural risk takers.”

“We were both in our late 20s and didn't have massive commitments…if someone were to ask me to set up a business now, it would be a very different story.”

9 mins  Freuds has a mythical status amongst some consumer PR folks - is that a vital cog in your story?

10 mins When Pangolin launched, it was called Caffeine. Will talks us through why they had to change the name?

“There’s a wider lesson there about what to do when it goes legal.”

15 mins Will and David tell us how they bought a ticket to win the Pepsi account.

“Dave slightly overcooked it on the cocktails the night before.”

“It just shows that you have to take a risk at some point, and it might work out.”

19 mins David talks us through why they nearly decided to say no to the Pernod Ricard account in their first year of business.

“We had a look at the current clients on our roster, which included a birdseed brand and a few others, and thought let's do it and see where it takes us!... It’s led to a 10-year relationship with Pernod Ricard.”

24.30 mins 70% of Pangolin’s work is project-based. David and Will talk us through why that is.

28 mins 50% of Pangolin’s work is UK-based, and 50% is global. Why is that? It’s quite rare for a consumer PR shop of its size.

30 mins What do global consumer PR campaigns look like at the moment? Are they a media brief or a social media brief?

“Brands want a percentage share of conversation online.”

“We’ve had the best year to date; revenue has grown by 25%.”

“New business feels a bit slower, a bit stickier.”

34 mins How big do David and Will want Pangolin to get?

37 mins Do David and Will believe they have benefited from founding Pangolin together, or do they wish they’d been solo founders?

“Dave and I talk about things A LOT!.... Sometimes we need to stop talking about stuff and just do it.”

“When we were at Freuds, W

Welcome to the PRmoment Podcast.

Welcome to our October review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch.

He is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.

Andrew was also a co-founder at PR agency Frank PR, where he is still a non-executive director at Frank PR.

Thanks to our PRmoment Podcast sponsors, The PRCA.

A reminder about our new event PR Masterclass: The Agency Growth Forum.

At this one event, 22 experts will give 11 Masterclasses on essential elements of managing a modern, profitable and successful PR firm. 

Here’s a summary of what Andrew and PRmoment founder discuss as PR enters its golden quarter!

2 mins This month's PR agency pitch wins news:

• The Romans win Deliveroo
• PHA win England Golf
• Stripe win White & Mackay
• Made by Giants win YouLend
• Taylor Herring win Sky Mobile and Sky Broadband
• Mission agencies Speed and Krow win the Post Office
• Tigerbond win Justgiving
• Pitch win EA Sports FC
• Third City win Nespresso
• Four win The National Lottery Heritage Fund
• Firstlight win Chivas Brothers
• Circle PR win Fairmont Hotels
• M&C Saatchi win Elizabeth Arden 

12.30 mins Andrew reflects on the current state of the PR new business market as we enter the busy Christmas period

“The markets in a decent place…there’s hesitancy, but great agencies always do well despite the economy.”

“The tech sector needs to realign and readjust, but it’s not going anywhere - it will come back strong.”

15 mins Andrew talks about this month's M&A activity

“There a lot going on this month - both trade (deals) and private equity.”

• Havas acquires Australian Public Affairs (APA)
• Omnicom acquires Plus Comms and FP1 - US-based corporate PR and lobbying firms.

“This is all about the run into the US presidential election.”

• Milltown acquire the tech policy consultancy Taso
• SEC Newgate aquire Wepublic, a corporate agency in the Netherlands.
• Tyto acquires Its a Rep, a Dutch comms agency.
• Farner acquires Lansons.

“Farner now has about 17 agencies across Europe. Farner’s fee income is about $86m globally.”

“They’ve (Farner) have almost doubled in size in the last couple of years.”

“Farner is backed by Waterland Private Equity, the same private equity firm that backed the Markettiers deal.”

“The valuation of a business comes down to scale and specialist.”

The way that Waterland works is that they don’t like to get into bids…they want a partner. They invest time in a non-competitive process.”

“It (Lansons) was an EOT, which sometimes makes it (a sale) a complex process.”

“Gordon Tempest Hay (ex Teneo/Blue Rubicon) joined Lansons 18 months/2 years ago, and...he's found them a buyer.”

“It’s interesting that Cirkle and Lansons both sold relatively soon after becoming an Employee Owned Trust (EOT).”

28 min Morrow Sodali, the US-based firm, acquires Powerscourt

“I think this deal is worth in excess of £50m.”

Welcome to PRmoment Podcast. This week it’s our October Global Creativity Review, so we are talking creativity with a gorgeous panel who will identify and chat about some of the best bits of creativity they have seen in the past month or so.

 On the show today to help us review some of the best creative work are:

 Daniel Glover, co-founder & creative director of The Academy

Olivia Mushigo, social creative, Coolr

James Gordon-MacIntosh, co-founder and chief creative officer, Hope&Glory PR

 To remind the listeners of the rules - our creatives are not allowed to choose their own work!

 This is our 4th global creativity review, so if you like what you hear, look back at the PRmoment Podcast archive on iTunes or Spotify to listen to more creative ideas.

 This special PRmoment Podcast about creativity is, naturally enough, bought to you in partnership with Creative Moment. You can subscribe to Creative Moment here.

 Here are a few highlights of what Dan, Olivia and James chatted about with PRmoment founder Ben Smith.

 2 mins Olivia talks us through some creativity-inducing viral moments/trends where brands have tapped into the news agenda.

9 mins Tube Girl and MAC at London Fashion Week.

“My money’s on Tube Girl having a slightly shorter shelf life.”

“One of the things to admire is the amazing speed at which beauty brands will spot a trend and then move on.”

10 mins Donald Trump’s prison mug shot on some anti-woke right-wing beer which then sells out!

“Make the money, honey.”

13 mins Dan Glover talks us through three campaigns that caught his eye this month, all featuring challenger brands using creativity to position themselves as market leaders.

“Simple ideas executed well.”

Pukka Pies at London Fashion Week - the pie of football: includes a kit range and the Pukka Athletic Club.

“I tip my hat to 6EZ Group.”

“I’m going to use this platform to appeal for a gluten-free pie.”

“It’s nice to see Pukka Pies embrace its role in society.”

17 mins Alzheimer Research UK Change the Ending rebrand by Above+Beyond ad agency.

“The creative is without doubt beautiful.”

“We’re a charity that doesn’t have a happy ending.”

21 mins Lick Paint’s and Heinz collab by Hope&Glory

“Heinz approached Lick in this instance.”

26 mins “There’s always one brand a year that nails it, and Heinz is having its moment.”

28 mins Heinz’s Ketchup and Seemingly Ranch Sauce and Taylor Swift’s tweet goes bonkers across earned media!

“I’m not a big fan of the fake mock-up…if you keep doing it, I will stop paying attention because I know it’s not real.”

32 mins KFC’s bespoke chicken bone jewellery

36 mins Avavav’s chaotic Milan Catwalk Video

36 mins Carrefour puts 'shrinkflation’ labels on its shelves during the cost of living crisis.

37 mins Ed Sheeran gatecrashes a wedding in Vegas

“Ed Sheeran is a one-man PR stunt machine.”

Welcome to a new PRmoment Podcast where we look at the PR job market with Dean Connolly, founder & PR recruitment director at Latte.

We talk about all things PR recruitment - discussing some of the trends in the PR job market, including the latest numbers from Latte’s 2023 PR salary guide.

If you’re interested in keeping an eye on the best PR jobs out there each week, subscribe for free to PRmoment’s Top 10 PR Jobs updates.

Before we start, if you haven’t already, do take a look at our new event PR Masterclass: The Agency Growth Forum.

At this one event, 22 experts will give 11 Masterclasses on essential elements of managing a modern, profitable and successful PR firm.

Finally, thanks so much to the PRmoment Podcast sponsors the PRCA.

Here’s a summary of what Dean and PRmoment founder Bes Smith discussed:

2 mins Dean updates us on trends in the PR recruitment market in the UK

“We’re seeing a slowdown on the consumer side; jobs aren’t flowing as quickly in the consumer market.”

“Corporate has picked up in September.”

“Just because there’s a slowdown in the jobs market doesn’t mean an abundance of talent is available.”

5 mins  What has the impact of the tech slowdown been on the PR recruitment market?

“We find if someone’s been made redundant, they’ll have a job within 5 days - if they want it” (At the junior level)

“Employer brand for agencies is crucial for attracting talent.”

11 mins  Dean says the talent gap has reduced (the number of vacancies agencies have that they cannot fill), - but it’s still a growth limiting factor for agencies.

12.30 mins “We have seen salaries level out and plateau...I don’t think we’ll see salaries move again for another 6-12 months.”

“I think salary increases in PR will be a bit below inflation.”

14 mins Dean’s recruitment heat map:

• Healthcare Red Hot 10/10
• Corporate 9/10
• Tech 5/10
• Consumer 6/10

17.30 mins Dean gives us his PR salary band update (London-based roles)

• PR account executive £26-28 K
• PR senior account executive £28-33K
• PR account manager £35-40 K
• PR senior account manager £42 -£45K
• PR account director £50-55K
• PR senior account director £60-65 K
• PR associate director £70-80K
• PR director £85-£130K

23 mins  “Linkedin’s research says that mentioning a salary in a job advert is the key feature to get someone to apply for a job.”

24.30 mins An update on working from home/in the office trend.

“We’re seeing some agencies go back to 4/5 days a week in the office.”

“Whether you want to come into the office just depends on the commute.”

“We’re seeing the rise in the destination PR office.”

On the PRmoment Podcast today we’re chatting with Katie De Cozar, director of CCgroup about how to improve the DE&I of PR agencies.

CCgroup has made major changes to its business over the past 5 years which has seen significant improvements in the diversity of its employees.

CCgroup is a £6m revenue PR firm based in London with 46 employees. In 2020 17% of CCgroups employees were BME, in 2023 that has increased to 37%.

Some background stats for our listeners:

According to the CIPR State of the Profession Report 2022 89% of the PR sector is white, 11% black, Asian, mixed or other ethnic groups. (All UK-wide)

Government data from the UK Census 2021: 82% of people in England and Wales are white, and 18% belong to a black, Asian, mixed or other ethnic group

So we as a sector need to do better when it comes to encouraging a greater representation of people to work in public relations.

Before we start, if you haven’t already do take a look at our new event PR Masterclass: The Agency Growth Forum. Katie will be joining a panel at the event on “Building partnerships to help shift the diversity of communication campaigns and the teams that create them.”

At this one event, 22 experts will give 11 Masterclasses on essential elements of managing a modern, profitable and successful PR firm.

Finally, thanks so much to the PRmoment Podcast sponsors the PRCA.

4.30 mins “We know that diverse teams outperform non-diverse teams.”

5 mins Where do PR leaders need to start their journey towards increasing the representation of minority groups within their PR teams?

5.30 mins “Representation in London of BME is around 46%.”

7 mins Katie talks about what data do you need to know when it comes to your company's diversity.

“Our gender pay gap has improved significantly, we’ve got work to do on our ethnicity pay gap.”

12 mins Katie talks about the need to communicate your diversity data in a transparent and fair way, both internally and externally.

13 mins Here is the link to the WIPR podcast with Jo Carr Ben mentioned in the show.

14 mins The other areas that are critically important to making progress on diversity are recruitment, bonuses & benefits and staff surveys. Katie talks us through why they are such important areas and gives an insight into the changes that CCgroup made.

“Importantly we got rid of the words ‘cultural fit!’”

“We have full transparency within pay bands within the business. One thing agencies must do is include pay bands within the job description… There’s a real danger to hiding that information.”

20 mins Katie talks about how CCgroup changed its recruitment processes to improve the diversity of candidates.

23 mins Katie describes how CCgroup has democratised its approach to rewarding staff bonuses - to make it a fairer and more transparent process.

26 mins Katie talks about the role of staff surveys in helping understand how its staff are feeling.

28 mins How CCgroup’s 360 appraisal process works.

31 mins Is CCgroup producing a different type of work than before it had a diverse team?

33 mins How has the culture of CCgroup improved?

35 mins Have clients noticed CCgroup's improvement in its approach to diversity?

37 mins