Where do new product ideas come from?

Do they stem from the needs of your customers and prospects? Or do they come from what you THINK your prospects and customers might need?

In today's conversation, Founder of AIM Institute, Dan Adams, will talk about how to drive new product blueprinting through real customer insights.

Where do new product ideas come from? Do they stem from the needs of your customers and prospects? Or do they come from what you THINK your prospects and customers might need? In today's conversation, Founder of AIM Institute, Dan Adams, will talk about how to drive new product blueprinting through real customer insights.

Product Development Driven By Customer Insights w/ Dan Adams

On The Manufacturing Executive podcast, we’ll explore the strategies and experiences that are driving midsized manufacturers forward. You’ll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. You’ll also hear interviews with B2B Sales and Marketing experts about what’s working on the business development front and how to make these ideas actionable. Episodes will feature topics related to industrial marketing and lead generation, manufacturing sales strategy, technology, and industrial sector innovation.

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Product Development Driven By Customer Insights w/ Dan Adams

Product Development Driven By Customer Insights w/ Dan Adams

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