We are diving back into conversation with CPG leader Sri Rajagopalan and talking about the dirty secret of eCommerce - is it really less profitable for CPG brands than for other categories?

In this episode, Sri gives us a detailed explanation of why some brands need to reconsider their approach to eCommerce, and why large brands turn to the D2C model.

Make sure to tune in and listen to what Sri has to say about the elephant in the eCommerce room!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Connect with Sri Rajagopalan

Learn more about Bobsled Marketing

Find out more about Zenfuel

Kiri's Forbes article on CPG Brands