Sam (Director of Research, PROOF) chats with Killabears Founder & CEO Ben Cohen about PFPs, NFT communities, and royalties. They discuss the history and the 10-year vision for Killabears, and lessons learned along the way. Finally, the two talk about building a PFP NFT brand in the current NFT landscape. 

Follow Ben on Twitter | https://twitter.com/mr_benft 

Follow Killabears on Twitter | https://twitter.com/killabearsnft 

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00:00 Intro

02:11 Long-Term Viability for PFPs

05:31 Killabears

-History

-Animation

-Target Market

13:41 Accessibility

15:21 10-Year Vision for Killabears

17:05 Ben’s Intro to Web3

22:40 Marketing & Building the “Next Marvel Universe”

27:09 Lessons Learned So Far

29:26 Community Interactions

33:40 Royalties

38:08 Open Editions

44:07 Building a Brand