It’s the final Friday before the holidays so you know it’s time to drop Ep. 233 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the hiring of Drew Holmgren as the new President and CEO of PPAI, ASI shares the 2024 Product of the Year, Knoss Apparel announces that it will close by the end of the year, and they share some “Santa Dad Jokes” to get everyone in the holiday spirit!

A HUGE thanks to our friends over at PPAI for sponsoring this award-winning podcast! If you don’t want “promo fomo,” there is still time to register for the PPAI Expo. Head over to ppai.org/expo and get registered today!

If it’s Friday, then it’s time to drop Ep. 232 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the Pantone Color of the Year and the surrounding hoopla on the annual reveal, the efficacy of Amazon getting into the automobile sales business, KFC “rocks” a new promotion on their famous chicken bucket, Kirby gets quizzed on how long he could survive only drinking certain beverages, and so much more!

A BIG thanks to our friends at ArtworkServicesUSA (AWS). For 24 years, AWS has been the trusted industry partner for complete back-office and innovative technology solutions. They are ready to help you transform your business in 2025 – visit them at booth 2754 at PPAI Expo or head over to artworkservicesusa.com to learn more!

Baby, it’s cold outside which means it’s time to drop Ep. 231 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the big move at American Solutions for Business which kicks off the BMSS (Branded Merch Silly Season) and make some predictions for what might be announced in the coming weeks, discuss an interesting Australian law that will ban social media access for children under 16, applaud Virgin’s use of AI to combat scammers, opine on what to do when a rebrand falls flat (we’re looking at you, Jaguar), and so much more!

GIANT thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast! When you’re looking to turn your next idea into something truly iconic for your brand, look no further than the team at Seven Sourcing as they completely demystify the direct overseas sourcing process. Email them at [email protected] today!

It’s the blackest of all Friday’s, so you know it’s time to drop Ep. 230 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about weird email habits that need to stop immediately, Hasseman Marketing celebrates 20 years in business, people are up in arms about an orange juice packaging redesign, Bill and Kirby share things they are thankful for in the branded merchandise industry, and so much more!

A BIG thanks to our friends over at Shepenco for sponsoring this platinum-level podcast! For over 90 years – and four generations – they have been the pillar of stability in the industry by caring about your success. Visit them at shepenco.com today!

It’s the last Friday before Thanksgiving, so you know it’s time to drop Ep. 229 of the Promo UPFront #podcast. This week hosts Kirby Hasseman and Bill Petrie talk about the proposed tariffs by the president-elect and how to manage potential pricing implications with your clients, share some practical tips for advance planning with PPAI Expo on the horizon, discuss how one social media platform is allowing users to reset their algorithms to better tailor feeds, and so much more!

A HUGE thanks to the good-strongs over at PPAI for sponsoring this fine broadcast! Don’t forget to make plans to attend the 2025 edition of “The Pitch” taking place Monday, January 13 at 3:30 PM PT in Mandalay Ballroom J!

It’s the Ides of November and absolutely time to drop Ep. 228 of the Promo UPFront #podcast. This week hosts Kirby Hasseman and Bill Petrie talk about how to best maximize your most important piece of digital real estate, why one might attend one large industry trade show in January over another, the biggest heart in the industry makes a huge impact on hurricane relief, a toy manufacturer has a “wicked” marketing problem, the return of rapid fire, and so much more!

A HUGE thanks to our pals over at Logo Mats for sponsoring this fine broadcast. NOW is the time to speak with your clients about utilizing bold, bright, and colorful winter floor mats for the coming season. Visit Logo Mats at logomatsllc.com to see all the amazing options!

You know it’s Friday when a fresh-from-the-oven episode of the Promo UPFront #podcast is delivered piping hot direct to you! This week hosts Kirby Hasseman and Bill Petrie talk about the recent branded merchandise recall involving HALO and how it’s a blueprint for handling similar situations, the impact of a potential breakup of Google forced by the U.S. Department of Justice, specific rules outlined for passenger compensation when air travel goes awry, a ridiculous study paid for by your tax dollars regarding large passenger vehicles, and so much more

A HUGE thanks to our good friends over at ArtworkServicesUSA for sponsoring this fine broadcast. AWS builds websites that skyrocket your conversion rates as evidenced by their 2024 gold pyramid award. Schedule your free demo to ensure your website works FOR you in 2025 by visiting artworkservicesusa.com today!

It’s the first Friday of November which means it’s absolutely time for Ep. 226 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie handicap the potential candidates for the next President & CEO of PPAI, Chilis creates sales through some marketing genius (and what we can learn from it), Kirby gives some fantastic advice for following-up after an end-user show, and so much more!

A HUGE thanks to our friends over at Seven Sourcing for sponsoring this fine broadcast! When you’re looking for a trusted partner that will not only demystify custom direct importing but help you turn your client’s brand into something truly iconic, email Russ Mogell and his team at [email protected]!

It’s Friday which means it’s time for Ep. 225 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie talk about the disparity in spending on election promo, missed merch opportunities at tourist attractions, ways to remove friction (both internally and externally) to help fuel growth, the efficacy of flying cars, and so much more!

A BIG thanks to our friends over at Logo Mats for sponsoring this world-class broadcast! When your client needs point-of-purchase floor mats that are bright, bold, and durable, visit logomatsllc.com to see all their amazing product offerings!

If it’s Friday, then you know it’s time to drop a brand-new episode of the Promo UPFront #podcast! For Ep. 224, hosts Kirby Hasseman and Bill Petrie dissect the ASI Power 50 list, discuss the credit card processing fees charged by suppliers, ponder if putting more resources into print make good business sense, opine on whether rebranding a product truly impacts sales, and so much more!

A HUGE thanks to our pals at PPAI for sponsoring this fine broadcast. When you register for the PPAI Expo in January, make sure you sign up for the LEGENDARY PPAI Expo party! Until December 5, 2024, your cost is only $50 so snag your ticket for the best networking at PPAI Expo!