Do you struggle to close deals or identify your ideal clients' real problems? Transform your sales approach and outsmart the competition! In today's episode, Michael Zipursky sits down with Maarten van Kroonenburg, the innovative mind behind BW Ventures, to talk about Maarten’s unique journey from challenging the unicorn startup craze to cultivating the "blue whale" approach—creating sustainable and profitable companies that thrive long-term. Maarten also unveils his strategic secrets for winning government contracts and the essential role of automated systems in managing growth. Plus, discover why niching your services can be your greatest asset. You won't want to miss this!

In this episode with Maarten, you’ll learn how to: 

Book your complimentary growth session call https://www.consultingsuccess.com/coaching-for-consultants-b?utm_source=podcast&utm_medium=audio&utm_campaign=grow

Connect with Maarten on LinkedIn https://www.linkedin.com/in/maartenvankroonenburg

Learn more about BW Ventures https://www.bw.ventures/about-us

Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

Mentioned in this episode:

Join an Elite Group of Consulting Founders in Montreal for Serious Growth

Imagine being in a room where every other 6 or 7-figure consulting founder is as serious about growth as you are. That’s the Consulting Success Mastermind in Montreal (Sept 18-20, 2025). This is your opportunity to build real relationships with top-performing consultants, share wins and challenges, and grow strategically together. As one past attendee said, it's "exactly what I’ve been needing."

Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!

Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow