I sat down with Puja Mehra and Vijay Vashistha, founders of 99 Home, the online estate agency offering to sell a property for just £99. The obvious question: how can that be profitable? We explore the ultra low fee model, from automation and seller involvement to tiered packages that keep costs down. We also discuss customer acquisition, scepticism from traditional agents, and how technology and AI are reshaping the UK property market. Could a £99 estate agency really work long term?