“For many companies, they’re moving from experimentation to truly embedding AI in the ways of working, which requires building foundations which connect back to the broader transformation efforts they have,” Publicis Sapient CEO Nigel Vaz explains to Bloomberg Intelligence. Vaz joins BI senior TMT analyst Matthew Bloxham on this Tech Disruptors podcast episode for a detailed discussion surrounding the areas Publicis Sapient is most focused on in its work with customers, including positioning for artificial intelligence and how that fits into the broader digital transformation. The two also go in-depth on how Publicis Sapient fits within the broader parent company Publicis Groupe, which acquired the company in 2015.