Turns out, in India’s healthcare industry, prevention isn’t just better than cure—it’s also far more investable.

The new buzzword making the rounds? Health assurance. Not insurance—assurance.

It means what it sounds like. Unlike traditional insurance, which kicks in after you fall sick, health assurance is about keeping you healthy to begin with.

A Pune-based startup called Loop Health was the first to introduce India to a variant of the same concept. 

It positions itself as a corporate broker, not an insurer. So it doesn’t underwrite risk, but instead sells third-party insurance products to HR heads and bundles its own health perks alongside. 

The assurance model has helped this seven-year-old startup grow rapidly. 

Loop is dreaming big. It’s done being the middleman. Now, it wants to go full stack. But between regulatory hurdles and skepticism from the insurance and broking circles, its success isn’t assured. 

Tune in. 

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